Recollections of Lexus' 1989 debut...
#16
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Originally Posted by 1SICKLEX
I remember that SC ad as well.
I don't recall any Acura ads in the 80s, 90s and vaguely remember one from the last couple years. But clearly, they were the 1st upscale brand from a Japanese car maker and in reading Lexus books, they learned from Acura. Lexus and Infiniti took it a lot more serious, clearly Lexus got it right.
I don't recall any Acura ads in the 80s, 90s and vaguely remember one from the last couple years. But clearly, they were the 1st upscale brand from a Japanese car maker and in reading Lexus books, they learned from Acura. Lexus and Infiniti took it a lot more serious, clearly Lexus got it right.
#17
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Originally Posted by mooretorque
Acura did open the way with the original Legend in 1987. I was driving Preludes at the time and remember my Honda dealer laughing at the idea of someone paying $19,999 for a Japanese "luxury" car. A year later those early buyers were reselling their Legends for thousands more than they paid.
The only early Lexus ads I remember were the LS400 with wine glass on the hood. Otherwise except for the LS400 Lexus really didn't have anything spectacular at the the time. Honestly, I really can't say I'm totally impressed with any of the Lexus ads even today. Many are real nice, but nothing that jumps out at me.
#18
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Originally Posted by mooretorque
And Infiniti showed us rocks, waves, and bonsai.
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Only thing I remember about Infiniti was the whole clock thing as if no one has done it before.
Lexus, I've always remembered the wine glasses, for some reason that added added a certain class or sophistication to the LS. I come from a MBZ family thats all I've know coming up until about 92, 93 I broke that trend, and I believe that commercial was responsible. Acura, all my friends had Acuras it was a hot thing to have in high school, Acura coupes. Back in those days I use to think the Legend and the Sterling was the same car I couldn't really tell the difference between the two. 91 hit and I fell heads over heals for the Legend but I was stuck on the LS and since my dad wouldn't let me get both hehe I went with the LS. I don't remember seeing any commercials for the legend, heck I don't think there were any.
Lexus, I've always remembered the wine glasses, for some reason that added added a certain class or sophistication to the LS. I come from a MBZ family thats all I've know coming up until about 92, 93 I broke that trend, and I believe that commercial was responsible. Acura, all my friends had Acuras it was a hot thing to have in high school, Acura coupes. Back in those days I use to think the Legend and the Sterling was the same car I couldn't really tell the difference between the two. 91 hit and I fell heads over heals for the Legend but I was stuck on the LS and since my dad wouldn't let me get both hehe I went with the LS. I don't remember seeing any commercials for the legend, heck I don't think there were any.
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