Lexus and Paul McCartney Partner for Upcoming Paul McCartney 'US' Tour
05-31-05, 10:33 AM
#1
Super Moderator
Thread Starter
Lexus and Paul McCartney Partner for Upcoming Paul McCartney 'US' Tour
Sold Out Concert Tour Begins September 16
TORRANCE, Calif., May 31 -- Lexus and Paul McCartney have announced a groundbreaking partnership that names Lexus as presenting sponsor of the Paul McCartney 'US' Tour this fall. The Lexus tour sponsorship, which will include multiple marketing extension opportunities through March 2006, represents the first time McCartney has ever partnered with a commercial brand in his distinguished career.
"I'm very pleased to partner with Lexus because I think there is a natural fit. Lexus and I share the same philosophy and approach to creating the best work possible -- me with my music and art and Lexus with the vehicles they create," said McCartney. "I'm looking forward to a fun and rewarding experience for all."
McCartney will be performing 37 concerts during the 'US' tour, featuring many songs that have not been performed on American soil in the past 15 years. Nearly 300,000 tickets went on sale for this concert series and sold out in record-breaking time in most cities -- some in less than 10 minutes.
"We are excited to present such a highly anticipated event to McCartney fans," says Bob Carter, group vice president and general manager for Lexus. "Paul McCartney is a musical icon who continues to grow and thrive not only as a musician but as an overall creative artist and philanthropist."
Lexus and Paul McCartney have several marketing initiatives in development to support the partnership. Of particular interest to McCartney -- who is a long-time advocate for environmental causes -- is the Lexus RX 400h, the world's first luxury hybrid SUV. This vehicle proves that environmental consciousness doesn't have to mean sacrificing performance, luxury or styling. McCartney will join other celebrities like Gwyneth Paltrow and Natalie Portman -- both of whom chose to arrive at this year's Academy Awards in a Lexus RX 400h -- in championing such an important development in the automotive world.
The RX 400h has been certified as a Super Ultra-Low Emission Vehicle and has an EPA-estimated combined fuel economy rating of 29 mpg, better than the average for compact sedans, and an EPA-estimated highway fuel economy of 27 mpg and 31 mpg in the city. The vehicle boasts a V6 engine that delivers V8-like performance and provides a peak system output of 268 horsepower and a 7.3-second 0-to-60 acceleration.
Additional partnership initiatives currently in development include Lexus hospitality areas in select tour cities, ticket giveaways and a special compilation CD created in conjunction with McCartney, to name a few.
For more information about the "Paul McCartney 'US' Tour Presented by Lexus" visit www.paulmccartney.com.
About Lexus
Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has become the top-selling luxury nameplate in the United States for five years in a row. Lexus and its 210 dealers have repeatedly achieved high honors for both the products they sell and the
customer service they provide as rated by the independent research firm of J.D. Power and Associates.
PAUL McCARTNEY -- THE 'US' TOUR -- REVISED
Friday, September 16th Miami American Airlines Arena
Saturday, September 17th Tampa St. Pete Times Forum
Tuesday, September 20th Atlanta Philips Arena
Thursday, September 22nd Philadelphia Wachovia Center
Monday, September 26th Boston FleetCenter
Tuesday, September 27th Boston FleetCenter
Tuesday, October 4th New York Madison Square Garden
Wednesday, October 5th New York Madison Square Garden
Saturday, October 8th Washington DC MCI Center
Monday, October 10th Toronto Air Canada Centre
Friday, October 14th Detroit The Palace
Saturday, October 15th Detroit The Palace
Tuesday, October 18th Chicago United Center
Wednesday, October 19th Chicago United Center
Saturday, October 22nd Columbus Value City Arena
Sunday, October 23rd Milwaukee Bradley Center
Wednesday, October 26th St. Paul Xcel Energy Center
Thursday, October 27th Des Moines Wells Fargo Arena
Sunday, October 30th Omaha Qwest Center
Tuesday, November 1st Denver The Pepsi Center
Thursday, November 3rd Seattle KeyArena
Friday, November 4th Portland Rose Garden
Monday, November 7th San Jose HP Pavilion
Tuesday, November 8th San Jose HP Pavilion
Friday, November 11th Anaheim Arrowhead Pond of Anaheim
Saturday, November 12th Anaheim Arrowhead Pond of Anaheim
Wednesday, November 16th Sacramento ARCO Arena
Saturday, November 19th Houston Toyota Center
Sunday, November 20th Dallas American Airlines Center
Wednesday, November 23rd Phoenix Glendale Arena
Friday, November 25th Las Vegas MGM Grand Garden Arena
Saturday, November 26th Las Vegas MGM Grand Garden Arena
Tuesday, November 29th Los Angeles STAPLES Center
Wednesday, November 30th Los Angeles STAPLES Center
source : theautochannel
TORRANCE, Calif., May 31 -- Lexus and Paul McCartney have announced a groundbreaking partnership that names Lexus as presenting sponsor of the Paul McCartney 'US' Tour this fall. The Lexus tour sponsorship, which will include multiple marketing extension opportunities through March 2006, represents the first time McCartney has ever partnered with a commercial brand in his distinguished career.
"I'm very pleased to partner with Lexus because I think there is a natural fit. Lexus and I share the same philosophy and approach to creating the best work possible -- me with my music and art and Lexus with the vehicles they create," said McCartney. "I'm looking forward to a fun and rewarding experience for all."
McCartney will be performing 37 concerts during the 'US' tour, featuring many songs that have not been performed on American soil in the past 15 years. Nearly 300,000 tickets went on sale for this concert series and sold out in record-breaking time in most cities -- some in less than 10 minutes.
"We are excited to present such a highly anticipated event to McCartney fans," says Bob Carter, group vice president and general manager for Lexus. "Paul McCartney is a musical icon who continues to grow and thrive not only as a musician but as an overall creative artist and philanthropist."
Lexus and Paul McCartney have several marketing initiatives in development to support the partnership. Of particular interest to McCartney -- who is a long-time advocate for environmental causes -- is the Lexus RX 400h, the world's first luxury hybrid SUV. This vehicle proves that environmental consciousness doesn't have to mean sacrificing performance, luxury or styling. McCartney will join other celebrities like Gwyneth Paltrow and Natalie Portman -- both of whom chose to arrive at this year's Academy Awards in a Lexus RX 400h -- in championing such an important development in the automotive world.
The RX 400h has been certified as a Super Ultra-Low Emission Vehicle and has an EPA-estimated combined fuel economy rating of 29 mpg, better than the average for compact sedans, and an EPA-estimated highway fuel economy of 27 mpg and 31 mpg in the city. The vehicle boasts a V6 engine that delivers V8-like performance and provides a peak system output of 268 horsepower and a 7.3-second 0-to-60 acceleration.
Additional partnership initiatives currently in development include Lexus hospitality areas in select tour cities, ticket giveaways and a special compilation CD created in conjunction with McCartney, to name a few.
For more information about the "Paul McCartney 'US' Tour Presented by Lexus" visit www.paulmccartney.com.
About Lexus
Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has become the top-selling luxury nameplate in the United States for five years in a row. Lexus and its 210 dealers have repeatedly achieved high honors for both the products they sell and the
customer service they provide as rated by the independent research firm of J.D. Power and Associates.
PAUL McCARTNEY -- THE 'US' TOUR -- REVISED
Friday, September 16th Miami American Airlines Arena
Saturday, September 17th Tampa St. Pete Times Forum
Tuesday, September 20th Atlanta Philips Arena
Thursday, September 22nd Philadelphia Wachovia Center
Monday, September 26th Boston FleetCenter
Tuesday, September 27th Boston FleetCenter
Tuesday, October 4th New York Madison Square Garden
Wednesday, October 5th New York Madison Square Garden
Saturday, October 8th Washington DC MCI Center
Monday, October 10th Toronto Air Canada Centre
Friday, October 14th Detroit The Palace
Saturday, October 15th Detroit The Palace
Tuesday, October 18th Chicago United Center
Wednesday, October 19th Chicago United Center
Saturday, October 22nd Columbus Value City Arena
Sunday, October 23rd Milwaukee Bradley Center
Wednesday, October 26th St. Paul Xcel Energy Center
Thursday, October 27th Des Moines Wells Fargo Arena
Sunday, October 30th Omaha Qwest Center
Tuesday, November 1st Denver The Pepsi Center
Thursday, November 3rd Seattle KeyArena
Friday, November 4th Portland Rose Garden
Monday, November 7th San Jose HP Pavilion
Tuesday, November 8th San Jose HP Pavilion
Friday, November 11th Anaheim Arrowhead Pond of Anaheim
Saturday, November 12th Anaheim Arrowhead Pond of Anaheim
Wednesday, November 16th Sacramento ARCO Arena
Saturday, November 19th Houston Toyota Center
Sunday, November 20th Dallas American Airlines Center
Wednesday, November 23rd Phoenix Glendale Arena
Friday, November 25th Las Vegas MGM Grand Garden Arena
Saturday, November 26th Las Vegas MGM Grand Garden Arena
Tuesday, November 29th Los Angeles STAPLES Center
Wednesday, November 30th Los Angeles STAPLES Center
source : theautochannel
05-31-05, 12:24 PM
#3
Lexus Connoisseur
I'm not basing Sir Paul McCartney but the analogy is like him and the Super Bowl halftime show performance. Why? 
07-31-05, 07:12 PM
#5
Guest
Posts: n/a
Paul McCartney's daughter having a cow over Lexus deal?
7/28/2005
McCartney signs Lexus as tour sponsor
Sir Paul McCartney has struck a deal with car manufacturer Lexus to sponsor his 37 date sell-out American tour later this year.
McCartney says that the deal, which is estimated at around �1 million, is a �natural fit� as he and the car giant �share the same philosophy and approach to creating the best work possible.�
His �40,000 Lexus RX 400h, however, may not be as popular with his family members. The luxury car is fitted with leather � a material which Stella, his daughter, has campaigned against for years.
A friend said: �For her father, who is already worth �800million, to suddenly feel the need to promote luxury cars trimmed with leather has incensed her.�
A spokesman for the multi-millionaire said: �The Lexus Sir Paul is actually taking on tour has been specially upholstered with no leather,� but admitted that �the ones the public will buy will indeed be trimmed in leather.�
7/28/2005
McCartney signs Lexus as tour sponsor
Sir Paul McCartney has struck a deal with car manufacturer Lexus to sponsor his 37 date sell-out American tour later this year.
McCartney says that the deal, which is estimated at around �1 million, is a �natural fit� as he and the car giant �share the same philosophy and approach to creating the best work possible.�
His �40,000 Lexus RX 400h, however, may not be as popular with his family members. The luxury car is fitted with leather � a material which Stella, his daughter, has campaigned against for years.
A friend said: �For her father, who is already worth �800million, to suddenly feel the need to promote luxury cars trimmed with leather has incensed her.�
A spokesman for the multi-millionaire said: �The Lexus Sir Paul is actually taking on tour has been specially upholstered with no leather,� but admitted that �the ones the public will buy will indeed be trimmed in leather.�
Thread
Thread Starter
Forum
Replies
Last Post
