GfK Automotive Identifies Top Ten Cars for Men & Women:Men Are from 'Porsche Land'...
07-11-05, 12:22 PM
#1
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Thread Starter
GfK Automotive Identifies Top Ten Cars for Men & Women:Men Are from 'Porsche Land'...
GfK Automotive Identifies Top Ten Cars for Men and Women: Men Are from 'Porsche Land' ... Women Are from 'Pontiac-Ville'
NEW YORK, July 11 -- According to new data from GfK Automotive, men and women really are different when it comes to their next new car purchase. Fast and expensive vehicles drive men to take out their checkbooks while women are on the lookout for affordable, family-friendly wheels.
For men, the Porsche 911 is the biggest draw, with both the coupe and convertible models making the Top Ten List (#1 and #10 respectively). Men also gravitate toward the exotic end of the auto spectrum with the Maserati Spyder, Jaguar XK8 coupe and Mitsubishi Lancer Evolution all appearing on the radar screen for the next car or truck they plan to purchase.
The ladies' list, however, reads like a lesson in financial planning 101, with most cars costing under $30,000. The top pick is the Pontiac G6 convertible ... a coincidence, perhaps due to Oprah's mega giveaway of the sedan version this past September. The Volkswagen Beetle appears twice, in both sedan and convertible form. Two Kia models-the Rio sedan and the Optima- have also made an impression on wallet-conscious females, taking the number nine and ten spots, respectively.
Interestingly, the one common thread for men and women is that both groups prefer foreign-made vehicles over their US counterparts.
"It seems the cliches are indeed true," according to Doug Scott, Senior Vice President, GfK Automotive. "Men are drawn to higher-priced 'performance' cars, with 41% citing looks and design as a key consideration. Women, on the other hand, want the more conservative, 'value' models ... affordable, fun and practical."
Source: AFI(R) Automotive Intentions and Purchases Study,
January - March 2005
About the GfK Automotive Top Ten Auto Preference List ...
GfK Automotive collects information monthly from a nationally representative sample of 200,000 US households. During January through March of 2005, men and women were asked about the next new car and/or truck they intended to purchase.
About GfK Automotive ...
For more than 50 years, GfK Automotive, formerly NOP World Automotive, has been the preeminent provider of product, brand and consumer research, and consulting to the global automotive industry. Counting every major European, North American and Far Eastern carmaker among its customers, GfK Automotive delivers integrated information and insight to every stakeholder involved in supporting a product's success throughout its life cycle.
GfK Automotive's proven track record of delivering results that exceed expectations keeps it the leading information partner to the worldwide automotive sector, including manufacturers ... communications/media agencies ... sales companies and importers ... dealers/retailers ... component, equipment and telematics suppliers ... and service agencies.
source : theautochannel
NEW YORK, July 11 -- According to new data from GfK Automotive, men and women really are different when it comes to their next new car purchase. Fast and expensive vehicles drive men to take out their checkbooks while women are on the lookout for affordable, family-friendly wheels.
For men, the Porsche 911 is the biggest draw, with both the coupe and convertible models making the Top Ten List (#1 and #10 respectively). Men also gravitate toward the exotic end of the auto spectrum with the Maserati Spyder, Jaguar XK8 coupe and Mitsubishi Lancer Evolution all appearing on the radar screen for the next car or truck they plan to purchase.
The ladies' list, however, reads like a lesson in financial planning 101, with most cars costing under $30,000. The top pick is the Pontiac G6 convertible ... a coincidence, perhaps due to Oprah's mega giveaway of the sedan version this past September. The Volkswagen Beetle appears twice, in both sedan and convertible form. Two Kia models-the Rio sedan and the Optima- have also made an impression on wallet-conscious females, taking the number nine and ten spots, respectively.
Interestingly, the one common thread for men and women is that both groups prefer foreign-made vehicles over their US counterparts.
"It seems the cliches are indeed true," according to Doug Scott, Senior Vice President, GfK Automotive. "Men are drawn to higher-priced 'performance' cars, with 41% citing looks and design as a key consideration. Women, on the other hand, want the more conservative, 'value' models ... affordable, fun and practical."
Code:
The entire GfK Automotive Top Ten List is below : TOP TEN CARS FOR MEN: TOP TEN CARS FOR WOMEN: 1. Porsche 911 coupe 1. Pontiac G6 convertible 2. Mitsubishi Lancer Evolution 2. Suzuki Forenza 3. Ford GT 3. Volkswagen New Beetle convertible 4. Volkswagen Phaeton 4. Volkswagen New Beetle 5. BMW 6-series convertible 5. Pontiac Sunfire coupe 6. Jaguar XK8 coupe 6. Volvo XC70 7. Maserati Spyder 7. Mitsubishi Eclipse convertible 8. Mercedes CL 8. Chrysler PT Cruiser convertible 9. BMW 6-series coupe 9. Kia Rio sedan 10. Porsche 911 convertible 10. Kia Optima
January - March 2005
About the GfK Automotive Top Ten Auto Preference List ...
GfK Automotive collects information monthly from a nationally representative sample of 200,000 US households. During January through March of 2005, men and women were asked about the next new car and/or truck they intended to purchase.
About GfK Automotive ...
For more than 50 years, GfK Automotive, formerly NOP World Automotive, has been the preeminent provider of product, brand and consumer research, and consulting to the global automotive industry. Counting every major European, North American and Far Eastern carmaker among its customers, GfK Automotive delivers integrated information and insight to every stakeholder involved in supporting a product's success throughout its life cycle.
GfK Automotive's proven track record of delivering results that exceed expectations keeps it the leading information partner to the worldwide automotive sector, including manufacturers ... communications/media agencies ... sales companies and importers ... dealers/retailers ... component, equipment and telematics suppliers ... and service agencies.
source : theautochannel
07-11-05, 12:28 PM
#2
Lexus Fanatic
Wow...the difference between the picks of men and women is a galaxy wide.. 
Still having a hard time understanding why the G6 is on top of the women's list...
Would I look sexier to women if I drove a G6 convertible for dates?
Still having a hard time understanding why the G6 is on top of the women's list...
Would I look sexier to women if I drove a G6 convertible for dates?
Last edited by XeroK00L; 07-11-05 at 12:34 PM.
07-11-05, 12:32 PM
#3
Lexus Champion
sounds like a bunch of loser guys picked out those cars....
guys dont go for looks mostly, they go for performance(at least the crowd here would)
it has to look, and drive well
and many of those cars, i.e. 6series convertible..... seriously....
since we are saying supercars here, why not lamborghini or something
they should have limited the cars to lower $ limit for guys.... also, girls may not pick supercars or expensive cars bc they are unaware of them, it's not that they don't want to drive them. it's that they don't know about them, how they look, or their performance.
ask any girl about a ford gt, maserati spyder, jaguar xk8 and see if they can describe them for you....
guys dont go for looks mostly, they go for performance(at least the crowd here would)
it has to look, and drive well
and many of those cars, i.e. 6series convertible..... seriously....
since we are saying supercars here, why not lamborghini or something
they should have limited the cars to lower $ limit for guys.... also, girls may not pick supercars or expensive cars bc they are unaware of them, it's not that they don't want to drive them. it's that they don't know about them, how they look, or their performance.
ask any girl about a ford gt, maserati spyder, jaguar xk8 and see if they can describe them for you....
07-11-05, 12:36 PM
#4
Super Moderator
Thread Starter
It's interesting that the Jaguar XK8 coupe is on the list & yet the total XK8 coupe/convertibles sales are low compared to it's competitors, plus the coupe version actually accounts for only a small % of total XK8 sales, yet the XK8 convertible is not on the list. Maybe people surveyed talking about buying certain cars of their dreams are different from the people actually buying them
The Mercedes CL on the top male list is also a very slow seller, it's less than 100 last month & usually not too much more than that . . .
The Mercedes CL on the top male list is also a very slow seller, it's less than 100 last month & usually not too much more than that . . .
07-11-05, 03:29 PM
#5
Lexus Champion
About the GfK Automotive Top Ten Auto Preference List ...
GfK Automotive collects information monthly from a nationally representative sample of 200,000 US households. During January through March of 2005, men and women were asked about the next new car and/or truck they intended to purchase.
GfK Automotive collects information monthly from a nationally representative sample of 200,000 US households. During January through March of 2005, men and women were asked about the next new car and/or truck they intended to purchase.
But the women's list cannot be right. Suzuki Forenza second most desirable car for women? 2 Kia's in the top 10? I would wager that 90% of all women out there don't even know what a Suzuki Forenza is. And not a single BMW, MB, or Lexus on the women's list? Unbelievable. Even if this poll targeted cost conscious women, I'd still expect to see an Accord, Camry, or Civic over any of these smaller brands.
"...nationally representative sample of 200,000 US households."
Yeah right.
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