Toyota Yaris and RAV4 World Premieres at Frankfurt
#16
Lexus Fanatic
Originally Posted by PhilipMSPT
Why can't Toyota agree on a standard front grill that will create a "family " design for all their cars? There is a chaotic mix of classic, sporty, and futuristic grills; it's confusing!!!
I hate the one look different sizes approach that many other makes seem to adopt.
Last edited by XeroK00L; 11-17-05 at 10:33 AM.
#17
Cycle Savant
iTrader: (5)
Originally Posted by XeroK00L
I actually like it that way--a grille that best fits each specific model's character. The grille is one of the most important design elements that define the character of a car.
BMW, Audi, Cadillac, Mercedes -- they all have very distinctive grills that you can differentiate from a mile away, whether they are performance coupes, luxury sedans, or huge SUVs. Somehow, Toyota lost a sense of family style, and you cannot say that all Toyota cars share a certain style.
If someone asks, "How can you tell a BMW from any other car?", they will tell you it's the double front grill. If someone asks, "How can you tell an Audi from any other car?", they will tell you the grill is rather square with four interlocking circles with a grid-mesh grill. If someone asks, "How can you tell a Cadillac from any other car?", and they will tell you it's the wide horizontal grill slats with edged nose.
So, "How can you tell a Toyota from any other car?"
#18
Pole Position
you just cited luxury brand names in all of your examples...For toyota, I don't think its necessary for brand recognition. A Camry is a Camry, regardless of its grill. You see 300K samples of them throughout the US, you are going to recognize them regardless of grills or not. For high level brands like like Lexus, where you see less examples of them around, brand recognition via visual cues is almost required. Marketing wise, it is good to have a "family" resemblence in those panache brands (witness new L-Finesse theme), but in general mass cars, its better to target that segment specifically without regards to other "family members" (who cares about a corolla when you're selling a Tundra truck).
#19
Lexus Fanatic
Originally Posted by ST430
you just cited luxury brand names in all of your examples...For toyota, I don't think its necessary for brand recognition. A Camry is a Camry, regardless of its grill. You see 300K samples of them throughout the US, you are going to recognize them regardless of grills or not. For high level brands like like Lexus, where you see less examples of them around, brand recognition via visual cues is almost required. Marketing wise, it is good to have a "family" resemblence in those panache brands (witness new L-Finesse theme), but in general mass cars, its better to target that segment specifically without regards to other "family members" (who cares about a corolla when you're selling a Tundra truck).
#20
Moderator
iTrader: (3)
Originally Posted by ST430
you just cited luxury brand names in all of your examples...For toyota, I don't think its necessary for brand recognition. A Camry is a Camry, regardless of its grill. You see 300K samples of them throughout the US, you are going to recognize them regardless of grills or not. For high level brands like like Lexus, where you see less examples of them around, brand recognition via visual cues is almost required. Marketing wise, it is good to have a "family" resemblence in those panache brands (witness new L-Finesse theme), but in general mass cars, its better to target that segment specifically without regards to other "family members" (who cares about a corolla when you're selling a Tundra truck).
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