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Old 09-20-05, 06:58 AM
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Default Toyota looks to gain 100,000 U.S. sales in '06 on strength of four new, redesigned mo

Toyota looks to gain 100,000 U.S. sales in '06 on strength of four new, redesigned models
MARK RECHTIN | Automotive News
Posted Date: 9/20/05
FRANKFURT - Four new or redesigned models that will arrive this year or in 2006 will boost Toyota Division's annual U.S. sales by 100,000 vehicles, a top executive predicts.

The new FJ Cruiser SUV and redesigns of the Echo, RAV4 and Camry will collectively enhance sales volume, says Jim Lentz, general manager of Toyota Division.

Toyota Division sold 1.67 million vehicles in 2004. Sales through August are up 8.4 percent over the year-ago period to 1,233,778. A slight sales increase over 2004's final-quarter pace could push the division past 2 million sales for the first time.

Next year, the FJ Cruiser could sell 30,000 units without cannibalizing other Toyota sales, Lentz says. The SUV is scheduled to debut in January.

The current Echo has been a rare bust for the automaker. The subcompact sold just 1,496 units through August. The new version, which will be renamed the Yaris, will include a five-door hatchback. Toyota expects annual U.S. sales of about 50,000 units of the vehicle. The Yaris will arrive at auto dealerships next spring.

With 50,723 RAV4 SUVs sold through August, the vehicle is on track to sell about 75,000 units this year. But with a new plant coming on line in Woodstock, Ontario, in 2008, Toyota needs to sell at least 125,000 units a year. The redesigned version, which arrives in December, is slightly larger and comes with an optional 3.5-liter V-6 engine.

The redesigned Camry, which debuts next spring, will include a hybrid version.

Lentz does not expect any of Toyota Division's other vehicle lines to have sales declines next year.

Says Lentz:"Toyota knows that solid, steady growth is better than spurts. We don't make big investments unless we can sustain it."

http://www.autoweek.com/news.cms?newsId=103206
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