Gojirra99

Jaguar Tops Power Sales Satisfaction Index

Jaguar dealers do the best job of satisfying new customers, according to J.D. Power's new Sales Satisfaction Index Study. For the second year in a row, the company ranked first in the Power study that examines all aspects of the dealership experience, from sales personnel to finance. Jaguar scored 889 out of 1000 possible points; last year's co-winner Lexus finished a point behind at 888, while Buick and Porsche shared third place at 878. Most improved in this year's study, Power says, is Toyota's Scion brand. Some of the problems buyers experience when shopping - problems that can lower a brand's score - include not finding vehicles with the features they want, or buying a vehicle with more features than they like due to availability. Power also reports that buyers who spend more than an hour at the showroom are significantly more unhappy with the experience than those who clock in at less than an hour. This year's survey tallied votes from more than 37,000 new car buyers who bought their vehicles in May of 2005.

source : thecarconnection

Gojirra99

Press release HERE

Milla...

Why is that JD powers and Consumer Report are always different I mean almost opposite?

LexFather

Jag, Lexus and Buick are doing big things, kudos to them!

Bercasio

iTrader: (1)

damn!....for the prices Mercedes ask for thier vehicles and claim that they are bench mark of luxury.....well it looks like they are more into making "just" money for thier cars, and simply not care as much about the people after the fact.....

XeroK00L

Sad to see Lexus #1 no more. I guess the package madness (HID, ML, PCS) of the New IS is gonna drag down Lexus's score even further next year according to the quoted criteria.

Leets

Of all the Mercedes owners I've know, I have yet to hear one positive comment about their dealerships.

O. L. T.

iTrader: (17)

.....but look where toyota is.

jhenty

jag has to be on top, they see their cusomers every single week for repairs so I'm sure they develop great bonds.

XeroK00L

True, but this study is about new customer sales satisfaction.

sha4000

iTrader: (1)

say thing i was thinking

xioix

people not able to find the options they want for the new IS is probably hurting that rating

xioix

toyota has always had poor customer to dealer realtionship, but they still have the highest return buyers because the cars bring them back

XeroK00L

That's what I said, except that I think it's only affecting Lexus's rating of the next year, not of the 2005 one since the New IS just went on sale a month ago.

mmarshall

Notice something interesting, though? There is a very gradual drop-off in each make from top to bottom.....then, BANG......a huge drop-off at the bottom for Isuzu. I don't know all the reasons for that, but my educated guess is that it comes from customers going into an Isuzu store expecting to see a line of SUV's and pickups like in the past and then seeing only one vehicle for sale....a reworked, cheaper version of the Chevy / GM TrailBlazer.

A new pickup...a rebadged Chevy Colorado......is coming soon to Isuzu showrooms and may help pick up the company's fortunes a little, but it still is not a real Isuzu product.