Gojirra99

Nissan plans to rev up a new sports car at the North American International Auto Show in Detroit in early 2006. The 6-speed manual, rear-wheel drive Urge Concept features a driver-integrated cockpit and a built-in Xbox gaming system.

Credit: Nissan

source : HERE

PhilipMSPT

iTrader: (5)

An X-Box while you're driving? You have got to be kidding!?!

bruce van

This car looks completeley.....well....stupid! A sports car should look sporty and this one looks like a Nike high top. I know it's just an artists drawing, but please Nissan don't even let this thing see the light of day. And an x-Box built in? Sure........

If the target demographic is 18 year old acne medicated boys who can afford new cars or are spoiled rotten, then Nissan has a winner on it's hands.

AJ

I guess we'll have to wait and see what comes up

Koma

iTrader: (3)

Big question is XBOX 360 or XBOX?
Not really.
Looks bad and they should go with the PS2 or PS3 anyway.

flipside909

It's a typo... it's the Nissan UGH! (they really meant UGLY)

tofu_house

iTrader: (2)

that's a part of Nissan's new Go-Kart division.

omaha_lex

Nissans late response to the Del Sol?

Gojirra99

Text courtesy Microsoft Corp.
edited 12-28-2005

Motorcycle-Inspired Roadster Delivers a Futuristic Driving Experience Using "Project Gotham Racing 3."

Nissan North America Inc. (NNA) and Microsoft Corp. have merged automobile design and gaming technology to create the first-ever fully integrated gaming system within a vehicle. Conceived by Nissan Design America Inc. (NDA) and equipped with the Xbox 360 next-generation video game and entertainment system from Microsoft, the Nissan URGE concept car allows drivers (while parked) to play "Project Gotham Racing 3" using the car's own steering wheel, gas pedal and brake pedal while viewing the game on a flip-down seven-inch LCD screen. "PGR 3" is developed exclusively for Xbox 360 by Bizarre Creations Ltd. for Microsoft Game Studios.

The URGE, which will make its world debut at the 2006 North American International Auto Show on Jan. 9, offers a glimpse of how echo boomers are influencing the next generation of vehicle design.

"Nissan conducted an Internet survey of 2,000 echo boomers, a majority of which said technology and gaming are among the most important attributes in their first car," said Bruce Campbell, vice president of design at Nissan Design America in La Jolla, Calif. "Xbox 360 offered the latest in technology and was already a favorite among this audience."

The Nissan URGE, outfitted with an Xbox 360 video game and entertainment system, puts the controls of the world's most powerful gaming console at the hands and feet of the driver. Implemented by the designers at Nissan Design America with the guidance of Microsoft engineers, the Nissan URGE delivers an immersive driving experience not available in any living room.

The URGE concept car is equipped with the award-winning "PGR 3," which allows drivers to control a breathtaking trip through the streets of five photo-realistic locations: New York City, London, Las Vegas, Tokyo and the Nurburgring test track in Germany. "PGR 3" drivers view and play the game on a flip-down LCD screen, which doubles as a rear-view mirror when the car is being used for real driving. They control the action using the Nissan URGE's race-inspired steering wheel, gas pedal and brake pedal. A Nissan URGE driver can, for example, maneuver through the streets of New York, park the car and fire up the Xbox 360, then virtually race through the same streets using the same steering wheel, gas pedal and brake pedal -- blurring fantasy and reality in a way that the automotive world has never before seen.

More pics HERE

mkorsu

That car needs to see an orthodontist! It's got one hell of an overbite!