Overclocker

TIJUANA, Mexico — Japan's No. 1 automaker has decided to expand the facilities of its sole Mexican plant.

Toyota will invest $37 million at this plant, located just east of Tijuana, to up production of the Tacoma pickup. The company announced on its Web site that the move will help the plant's capacity increase from 30,000 to 50,000 units a year.

The expansion is expected to be finished by 2007, at which time the factory will also be able to produce 200,000 Tacoma truck beds each year.

To date, Toyota has spent $177 million on its Baja plant, which employs more than 800 workers.

What this means to you: With Toyota's expansion in seemingly every area of its business coming at a time when Chrysler, Ford, and General Motors are closing plants left and right, the only thing likely to slow down Japan's No. 1 automaker is an American consumer backlash.



Source: http://www.edmunds.com/insideline/do...cleId=109029#2

Lexmex

The Mexicans themselves still have not quite caught on to the Toyota feeling yet. The image of good quality (due to Mexican legal issues) cannot be shown as it is in the U.S., but everyone I know with a Toyota here claimed it was their #1 reason. Even the Yaris is still priced out of the reach of most Mexican consumers.

spwolf

what this tells us is that Toyota is looking into expanding production of Tacoma to 200,000 (current is 150,000). Seems like they are doing good.