That is correct. AMCI, which is based here in Irvine, CA conducts the ride and drive events for Lexus at various venues. AMCI is mainly used by Lexus on most events but there are other vendors that are utilized for different events. Here in CA, Lexus provides some of the pre-production pool cars for testing, but the other vehicles including Lexus (for the other states) and the other makes are leased. AMCI also conducts independent testing for Lexus, i.e. 0-60, 1/4 mile, skidpad measurements. I have met the AMCI Lexus Account Manager at Taste of Lexus last year at the Irvine event. Here are some pics we took at the El Toro event last year:




Here is the full gallery:
https://www.clublexus.com/gallery/sh...y.php/cat/3477

 

I think its really nice that Lexus had a special event after TOL for 1IS owners it shows how Lexus is really dedicated to its customers. Still cant wait to here info on this years event.

 

Since it is June already, I don't think Lexus will have an event this year.

 

No they should have one i dont think it was announced until august or july last year also the website site says stay posted for details of the 2006 Taste of Lexus event.

 

Please check back for details regarding the 2006 Taste of Lexus. For more information on Lexus or to locate your nearest dealer, please visit www.lexus.com. This is all we have to go by for now but should be only a month or two before we here more.

 

OK, sounds good.

 

Not a problem ill be checking the website every other day as soon as i hear something ill post it up here.

 

I will ask my direct contacts at Lexus and AMCI to see if Taste of Lexus is even scheduled for this year. If there is no budget alotted for this particular event, you probably will not see one this year.

 

I would think that this year would be an EXCELLENT opportunity to showcase the New LS and New ES, much the way the New IS got a showcase last year at the Taste of Lexus. I imagine that this was a primary consideration in the event design, given that the emphasis was on the 'performance edition' and online signups were used to get younger people in.

If they were to showcase the LS/ES this year, I hope they'd go back to the older invitation-based format from 2004 etc. Bring in the older, more reserved clientele for a nice demonstration.

 

please keep us posted, ryan, we rely on you.

i agree this yr is actually good (if they do it later in the yr) to go with the new ls460. and the es350 is taking off, while they can continue to use a bit more PR on the GS and IS

 

What part of the year do they usually have the events. When i went last year it was in sept. So do the dates change each year. Lets hope they have one this year.

 

aug - nov i believe?

 

So we should here something by july then. So i guess Lexus is right on schedule.

 

better be, crossing our fingers

 

Thats what im thinking I dont know what ill do if i find out there no Taste Of Lexus this year lets just hope the website is correct.