Halo cars that shine?
#16
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Another problem with the phaeton is the dealer VW dealers are not used to selling luxury cars so they had horrible service something luxury cars buyers are not willing to tolerate.
#17
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Originally Posted by LexArazzo
It is poor marketing if VW did not take stereotypes into account in their plan when they decide to make the Phaeton.
That stereotypes exist (right or wrong, & whether you like it or not)) in the marketplace is a fact.
If they do not recognize that & have no real strategy to overcome it, it's poor marketing.
Marketing is more about actually getting as many people to buy your products as possible, not necessarily telling everybody what is right /good or wrong/bad for them.
That stereotypes exist (right or wrong, & whether you like it or not)) in the marketplace is a fact.
If they do not recognize that & have no real strategy to overcome it, it's poor marketing.
Marketing is more about actually getting as many people to buy your products as possible, not necessarily telling everybody what is right /good or wrong/bad for them.
So...how does that bring us back to the Phaeton? Simple. Although VW's customer service is traditionally poor, the car itself was a bargain.....but VW's "image" drove a lot of potential customers away.
Last edited by mmarshall; 06-08-06 at 07:53 AM.
#18
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Originally Posted by mmarshall
You are not the first person to misunderstand what I said. I didn't say that stereotypes DIDN'T exist....only that they SHOULD not. The fact that they DO is wrong....and that influences many people to make wrong or uninformed car buying decisions.
I was answering to your previous comment that VW's marketing is not the reason of the downfall of the Phaeton.
MacDonald's success in marketing obvious has nothing to do with whether eating a lot of fast food is wrong.
#19
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Originally Posted by LexArazzo
IMacDonald's success in marketing obvious has nothing to do with whether eating a lot of fast food is wrong.
#20
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Originally Posted by mmarshall
OK...but in MacDonald's case I don't think it is so much the food ( most of their menu is second-rate at best, although they have good fries ) as the fact that it became ( and still is ) a classic hangout for teen-agers. Even when I was in high school the gang would hang out there with Road Runners, GTO's, and Chevelle SS396's and do burnouts out of the parking lot....until the cops came by.
Successful marketing is often not just about the product itself.
#21
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Originally Posted by LexArazzo
In Phaeton's case, did VW identify or created any reasons why luxury car buyers would pay that much for a VW batch car other than the content of the car ?
Incindentally, not all is not lost. The same W12 engine can be found in the new Audi A8 ( Audi's V8 is conventional ), but the Audi is not the same car.....it costs more than the Phaeton and is not as much of a " luxury " car. It is geared more towards performance as a sports sedan.
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