RA40

iTrader: (6)

What is the marketing deal with this slogan? The commercials they have been showing on OLN during the Tour de France are snoozers.

hass

I could be wrong but i heard that 7 jet engineers came out with the first saab. It's something that has to do with 7 jet engineers.
-hass

GFerg

Yes it is correct. SAAB was a Swedish airplane company that I believe built planes and jets for the army. Actually I believe they still make planes. Some of the names such as Viggen which was used for the older 9-3 model was one of there more popular fighter jets if I recall correctly. They went into the automotive business as a way to expand their brand, but were shuffled around by different owners. Cant you see the airplane dashboard design in their car lineup??

I actually liked the 2nd gen Saab 9000 Aero at one point.

STIG

Apparently, jet engineers don't know how to build a good car.

UberNoob

lol thats true

my neighbour has a Viggen 9-3
infact, he has 3 Saabs...

chiawei

Saab was founded by Saab Aero space.

However, GM bought Saab in 1990. Since that time frame, Saab automotive has nothing to do Saab Aero Space.

mmarshall

I used to be with the National Air and Space Museum in Washington, DC. They have a 1948-vintage Saab fighter under restoration....looks a lot like our own F-86 Sabre fighter that was used in Korea. Saab Aerospace, today, BTW, builds not only military fighters but twin-engine turboprop commuter airliners as well.
The Swedish air force was always strictly neutral. It was never a part of either NATO or the Soviet bloc.

Saab is not the only auto company to have aerospace connections or roots. Mitsubushi has built aircraft for many years, and still does today....along with computers and other electronics. Subaru once built aircraft as well, and BMW, Rolls-Royce, and Mercedes have designed and built many aircraft engines over the years.

ic144

Jets and cars are 2 differant things. Jets have no speed limit. Cars do. If Saab claims it's "born from jets" and still produces a 0-60Mph in 7 or 6 seconds, I'm telling you that's a pretty bad offspring.

IronCobra

They still make cheap cargo plans that airlines convert into regional passanger planes.

They also make military equipment for the US and other armys
http://www.saabgroup.com/us/index.htm

http://www.saabaircraft.com/GeneralW...d=47&Pageid=30

Kamikaze2b

The two companies are no longer linked in any way aside from name.

UberNoob

yeah
the big corporate that does military and aviation right now is under the brand of Saab AB

the car brand that split off is used by Saab Automobile AB (Scania AB)


here for an explanation of the brands
http://www.saabgroup.com/en/AboutSaa...saab_brand.htm
here is the corporate structure of the Saab AB Group
http://www.saabgroup.com/en/AboutSaab/Organization/

bruce van

SAAB

"Born from Jets", Killed by Bad Marketing.

CHIS350

Worst

Ad campaign

Ever

mmarshall

No...I've seen lots worse over the years. Unfortunately, Subaru, one of my favorite brands, had perhaps the worst one.....Paul ( Crocodile Dundee ) Hogan slamming unibody Subaru Foresters and Outbacks over rocks and creek-beds off-road like they were Hummers. Those commercials were not only pathetic but seriously misleading.

Another pathetic ad campaign was the Nissan one a couple of years ago with all the dogs driving around.

RON430

If I were a division of GM, I'd be looking for some reason to distance myself from them too.