rosskoss

As part of its new approach, Cadillac dropped its longtime agency, Leo Burnett, in favor of Boston-based Modernista. Cadillac and its new ad agency are messing with success in an effort to broaden the brand's appeal beyond the hip-hop crowd and the traditional, older Cadillac buyer. After an aggressive four-year ad effort designed around the Led Zeppelin song "Rock and Roll," General Motors' most prestigious brand will launch a new ad campaign next week that aims to lure consumer groups who haven't been big buyers of Cadillac in the past, particularly young people, women and baby boomers.


Here are some of the new ads which will carry the new theme, "Life. Liberty. And The Pursuit".









The ads look great minus the excessive use of lens flare.

Leets

ya, what's with the excessive lens flare. Does the graphics person only know one photoshop tool or what?

PhilipMSPT

iTrader: (5)

Looks similar to the "Gorgeous" ads from Jaguar. How is that campaign coming along?

robloc93

I don't know about fantastic

rosskoss

Well at least they're utilizing their history and heritage in some of the new ads.

rosskoss

I don't know, but you're right, it's very similar to the Jaguar ads.

bruce van

Lens flare action is out of control. Lens flare is so 1996!

rosskoss

I agree. It's like photoshop 101.

LexFather

I never see young people in any Caddys outside the Escalade and maybe 2 CTSs....

CHIS350

I think they need to go for more of a BMW image. They are designing the CTS and the V cars to be drivers cars, all this says is "we're fancy"

STIG

dont like it.

S2000toIS350

That should help GM lose even more money.

The only folks driving caddies in Boston are old timers.

One neighbor (not old) had a CTS but ditched it for a used previous generation BMW 7 series.

At least this is not as bad as the old seville ads where some jerk in a members's only jacket was laying into a guy with a Lexus LS because his caddy had more features/power than the LS.

Then again, if they use some green day or Keene music in the ads I would take that as a step forward.

RX_330

lol, yeah I know, it's puts a strain on my eyes.

Iceman

EXACTLY what I thought! Except somehow the Jag ads are even more annoying. I can't quite put my finger on it, but the Jag ads actually repulse me while these Caddy ones are just ignorable.

CHIS350

Hahahaha I don't think "American Idiot" would be very apropriate for Cadillac