omfgitzken

does anyone know what the font is that lexus uses in their books and advertisements and stuff? i don't need alexis, i just want the other one. thanks in advance!

flipside909

It's Lexus proprietary font which is a trademark font.

encore888

Perhaps the font they used in their award-winning, intro campaign? I've been searching for it for a long time, it's like Bodoni MT but isn't...

The current font for the ads and brochures is not as hard to find, I have some that are virtually identical.

omfgitzken

the font on their website... its sans serif

robloc93

If that font belongs to Lexus, then they better sue Mercury

TheRupp

Try "Century Gothic" in Bold?

encore888

The font used in the current ads, brochures, etc. is Futura LT...

SDLexus

Century Gothic is a good guess but it's not that and neither is Futura LT (the lower case "a" is a dead-giveaway). I've used the font before in past projects - nice and crisp like Futura but with a few different characters (I never liked the lower case "a" in Futura, it's one of my pet-peeves). The font is called Nobel and I think the foundry is Font Bureau.

swisslexusclub

That's right. It's Nobel: Book and Light. It was Sans Script before....

encore888

Thx for the info...nobel it is I guess.

I'm still looking for anything like the original font in the magazine ad I posted. Do any of you font experts know what that is? The closest I ever got was Bodoni MT and there are significant differences, particularly on the letter 'g'...

SDLexus

It definitely looks like part of the Bodoni family. There are way too many Bodoni and Bodoni inspired variations floating around from different foundries. Off-hand it reminds me of Bodoni RR Campanile but a lighter version of it. You might want to start your search there.

encore888

Thx, that is good enough for me...I found a site which gives previews, which is enough, otherwise buying it for $50 is too much, this is just for fun. Thank you!