BMW Dropping "The Ultimate Driving Machine" Slogan for...
08-09-06 | 09:55 AM
#32
Originally Posted by PhilipMSPT
Perhaps it's because BMW motorcycles are the "luxury" sports and sports touring motorcycles, and Harleys are the "luxury" cruiser motorcycles.
If a Harley owner ever ventures out of HD motorcycles, most owners would head towards BMW bikes...
If a Harley owner ever ventures out of HD motorcycles, most owners would head towards BMW bikes...
08-09-06 | 10:15 AM
#33
Moderator
Joined: Oct 2003
Posts: 4,326
Likes: 54
From: California
Originally Posted by 4TehNguyen
i really dont get this new slogan, all companies have ideas
08-09-06 | 11:06 AM
#34
Lexus Fanatic
Joined: May 2003
Posts: 7,864
Likes: 0
From: Massachusetts
Fire the marketing team!
This slogan takes the focus off the car, and puts it on a COMPANY with a whole mess of mistakes lately.
This just opens it up for LEXUS to be "The Ultimate Driving Machine".
08-09-06 | 11:07 AM
#35
They couldve made their new slogan "We make cars with wheels" and it would be equally as vauge and uninspiring for such a nameplate. So I dont know how to interpret this, so BMW is no longer the Ultimate Driving Machine or what who knows
08-09-06 | 01:10 PM
#37
Lexus Test Driver
Joined: Sep 2005
Posts: 1,430
Likes: 0
From: ON
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