Bentley responds to competitive advertising campaigns
10-08-06, 01:13 AM
#17
it's almost like this imho, would you take it seriously?
https://www.clublexus.com/forums/sho...d.php?t=241943
10-08-06, 07:19 AM
#20
10-08-06, 07:39 AM
#21
I am definitely not a stick in the mud but I don't believe in brand oneupmanship. A manufacturershould be able to sell their product on it's owm merit...desribing it's features and attributes and letting people decide which of those they are looking for. The bells in my head immdiately sound off when one brand brings up the name of another. Don't talk about what they have. I wanna know what you got. Then I'll choose.
10-08-06, 07:55 AM
#23
Nah it's not like that. I'm 19 years old, and in college. Trust me, I have plenty of fun and know how and when to cut loose.
It's not even the bickering in these ads that I'm referring to. In one of my marketing classes we were looking at some different ads and our professor added a little tidbit about marketing premium products such as automobiles. First is the sense of class that those products should encompass, over a "mainstream" product of comparable utility, which is lessened by direct attacks or insinuations. Second, acknowledging competition is just that...acknowledging that it exists. Marketing without acknowledging the competition makes the statement that you don't feel that there is any. In these ads, BMW feels the need to acknowlege Audi as a competitor, and vise versa.
At the same time though, these types of ads show a little more personality than the typically stoic and predictable luxury car ones we're used to. That element of being different is worth something too, though.
Just kinda something for thought.
It's not even the bickering in these ads that I'm referring to. In one of my marketing classes we were looking at some different ads and our professor added a little tidbit about marketing premium products such as automobiles. First is the sense of class that those products should encompass, over a "mainstream" product of comparable utility, which is lessened by direct attacks or insinuations. Second, acknowledging competition is just that...acknowledging that it exists. Marketing without acknowledging the competition makes the statement that you don't feel that there is any. In these ads, BMW feels the need to acknowlege Audi as a competitor, and vise versa.
At the same time though, these types of ads show a little more personality than the typically stoic and predictable luxury car ones we're used to. That element of being different is worth something too, though.
Just kinda something for thought.
10-08-06, 03:08 PM
#26
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What taste and class are you guys talking about? If Bentley really cares about protecting their image on taste and class, they should stop selling their beautiful cars to David Beckham/Victoria, Paris Hilton, any rappers and the likes. The market segment they focus is changed.
10-08-06, 06:01 PM
#27
What taste and class are you guys talking about? If Bentley really cares about protecting their image on taste and class, they should stop selling their beautiful cars to David Beckham/Victoria, Paris Hilton, any rappers and the likes. The market segment they focus is changed.
10-08-06, 06:19 PM
#28
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Bentley was once for the gentlemen. It still is, but it's just too easy for some people with the kitsch to get one.
10-09-06, 03:52 AM
#29
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Cristal champagne!
I think the CEO of Cristal said he didn't like it that rappers were singing about it, that they were ruining Cristal's image. So some rappers boycotted it ( like Jay-z it think )
But anyway, I loved those ads, they made me laugh and reminded me of my friends and I back in high school.
I think the CEO of Cristal said he didn't like it that rappers were singing about it, that they were ruining Cristal's image. So some rappers boycotted it ( like Jay-z it think )
But anyway, I loved those ads, they made me laugh and reminded me of my friends and I back in high school.
