Bentley responds to competitive advertising campaigns
10-07-06, 07:24 PM
#4
Lexus Fanatic
iTrader: (20)
Is that for real? If so, I LOVE it! LMAO. 
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10-07-06, 08:48 PM
#9
the first thing I thought when I saw the Bentley add was
that it was "classless".
10-07-06, 09:26 PM
#12
Nah it's not like that. I'm 19 years old, and in college. Trust me, I have plenty of fun and know how and when to cut loose.
It's not even the bickering in these ads that I'm referring to. In one of my marketing classes we were looking at some different ads and our professor added a little tidbit about marketing premium products such as automobiles. First is the sense of class that those products should encompass, over a "mainstream" product of comparable utility, which is lessened by direct attacks or insinuations. Second, acknowledging competition is just that...acknowledging that it exists. Marketing without acknowledging the competition makes the statement that you don't feel that there is any. In these ads, BMW feels the need to acknowlege Audi as a competitor, and vise versa.
At the same time though, these types of ads show a little more personality than the typically stoic and predictable luxury car ones we're used to. That element of being different is worth something too, though.
Just kinda something for thought.
It's not even the bickering in these ads that I'm referring to. In one of my marketing classes we were looking at some different ads and our professor added a little tidbit about marketing premium products such as automobiles. First is the sense of class that those products should encompass, over a "mainstream" product of comparable utility, which is lessened by direct attacks or insinuations. Second, acknowledging competition is just that...acknowledging that it exists. Marketing without acknowledging the competition makes the statement that you don't feel that there is any. In these ads, BMW feels the need to acknowlege Audi as a competitor, and vise versa.
At the same time though, these types of ads show a little more personality than the typically stoic and predictable luxury car ones we're used to. That element of being different is worth something too, though.
Just kinda something for thought.
Last edited by MPLexus301; 10-07-06 at 09:31 PM.
10-07-06, 10:50 PM
#15
Lexus Fanatic
iTrader: (20)