Audi to raise prices in the next 5 years
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#33
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Where Infiniti came up short, Lexus came out with clever, entertaining ads which captured American hearts and gave the brand a personality; a philosophy of creating comfortable, luxurious vehicles.
Take my mother for instance, someone who knows little about cars. She drives an A6 and my father drives a GS. I asked her which brand she perceived as more luxurious and her answer was Lexus. She couldn't explain this reasoning with something quantifiable, but admitted the ads she saw on television were a likely culprit.
Maybe it's too difficult for you to grasp, but Lexus marketing has played a very large role in shaping brand image and perceptions among American consumers. Audi has realized this, and their efforts will likely be effective.
From the press release, the reason given for the increased marketing was to justify raising prices. Obviously you feel marketing programs are worth more than I. You are inevitably paying for all of a company's programs when you purchase the car but Audi makes a competitive product. I don't see where they have the ability to raise prices much and doing so will either a)increase sales, b) not effect sales, or c) reduce sales. All we have to do is wait to see what happens.
You are fully allowed to paint with as broad a brush as you want but this is Club Lexus and I think you will find that the people here are informed about cars and have developed a sense of what they are looking for. That may be a small percentage of Lexus owners but to say that Americans favor image over the product "iteself" is a opinion that you are welcome to harbor but if Audi gets it wrong, well there will be more repercussions than just ignoring this thread two days from now.
Maybe Audi is right in that they should have a higher price than now. But they are very close to bimmer and no, I do not believe they offer a product that justifies a higher price than bimmer. Of course they are more expensive than Lexus and I haven't gone for either the A8 or the LS until I have a chance to see and drive the new LS. Oops, sorry, I know I wasn't suppose to mention that an uninformed dullard like me would actually want to wait and drive the car. You are most likely right and I would be much better off pick a car from the brochure where Audi will likely excel.
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I guess my father's case of a 2006 GS430 with transmission problems was a one in a million case then? Well, not according to the ES350 forum, because the same problem can be documented there as well. Not to mention an alleged "structural integrity" issue with the ES.
Plus the rash of Toyota recalls lately. Perfect Toyota/Lexus can't possibly be slipping in reliabilty, after all, that's why "we bought a Lexus".
Maybe once all of you realize ANY car can have problems, and stop chastizing European cars for having so many so-called issues, you'll be better off. Because Lexus vehicles aren't perfect either.
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HKGS300
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11-20-04 02:49 PM