Lexus wants full range to be hybrid
#1
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Lexus wants full range to be hybrid
Lexus wants full range to be hybrid
http://www.motorauthority.com/cars/l...-to-be-hybrid/
Lexus already has one of the most extensive ranges of hybrid vehicles on the market, and the company sees the technology as a way for it to differentiate itself in the luxury segment. The average hybrid buyer’s income level is relatively high, and vehicles like Toyota’s Prius doesn’t appeal to individuals in this segment. In a statement from Karl Schlicht, the Vice President of Lexus’ European division, he said “ideally, we would like that all the vehicles in the range Lexus were hybrid.”
In Europe, where fuel prices are much higher than they are here in the US, Lexus has been doping exceptionally well with its RX 400h hybrid and give reason to the automaker that going completely hybrid is not such a bad option. In Spain for example, seven out of every ten vehicles sold are diesel because of their improved economy over petrol vehicles.
Diesel is a path Lexus wants to travel, but the main goal of the Japanese label is to gain market share from its German competitors by competing in the hybrid niche. In order for this to happen, Schlicht concedes that the perception the public has hybrid technology must evolve. Further, he adds that “Lexus does not want to follow the German’s with diesels because that way the company could only be good followers. We want to create our own segments for cars with smaller motors.”
In Europe, where fuel prices are much higher than they are here in the US, Lexus has been doping exceptionally well with its RX 400h hybrid and give reason to the automaker that going completely hybrid is not such a bad option. In Spain for example, seven out of every ten vehicles sold are diesel because of their improved economy over petrol vehicles.
Diesel is a path Lexus wants to travel, but the main goal of the Japanese label is to gain market share from its German competitors by competing in the hybrid niche. In order for this to happen, Schlicht concedes that the perception the public has hybrid technology must evolve. Further, he adds that “Lexus does not want to follow the German’s with diesels because that way the company could only be good followers. We want to create our own segments for cars with smaller motors.”
http://www.motorauthority.com/cars/l...-to-be-hybrid/
#3
Lexus Test Driver
#6
Lexus Test Driver
#7
I beg to differ about the Prius not appealing to the wealthy. Over at PriusChat, we have people ranging from a Maserati Coupe (no joke), Boxsters, 7 series, GS, Exige/Elise and 911s to of course the other spectrum of first time buyers and others such as Corolla, Saturn SL, Civic owners.
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#10
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I beg to differ about the Prius not appealing to the wealthy. Over at PriusChat, we have people ranging from a Maserati Coupe (no joke), Boxsters, 7 series, GS, Exige/Elise and 911s to of course the other spectrum of first time buyers and others such as Corolla, Saturn SL, Civic owners.
#11
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very good, i think hybrid is definitely a way to open up another door for lexus/toyota, and it's working. there are still stuff to fix like battery sizes, etc... but it's moving in the right direction
i especially like how lexus is using the hybrid for power as well
i especially like how lexus is using the hybrid for power as well
#12
Lexus Test Driver
Lexus should just put the Minority Report Lexus on the market already lol have the whole thing run on batteries. Atleast be years before Audi releases its I-Robot one
#13
Another vote for plug-ins. The convenience of a regular petrol car with the option of extended EV driving.
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