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Yeah but Lexus + Team One is one of the most famous automotive advertising partnerships in history. In fact, Team One Advertising was created specifically for the Lexus brand in 1989. The parent, Saatchi & Saatchi, has done Toyota accounts for years. Team One is extremely close with Lexus (reps that visit Tahara Japan etc), and very high-pressure (at least in the past, turnaround due to the high expectations of handling the Lexus ads). The other automotive companies have generally switched around...and at least in the recent Lexus ads, the HP numbers have been entirely accurate.
yup, that's correct, but still though, 90% of the people out there know about lexus but not about team one. so i can tell you for sure, if someone is wrong with a lexus ad, people are going to laugh at lexus
Blah, MDX, R63, ML63, SRT-8, Cayenne, RX350, and those cute Audi and Volvo raised station wagons too, are any of those even trucks? I thought they were all cars in disguise. Now, a 4runner or Land Cruiser, that's a truck.
11-15-06, 10:27 PM
