Did i just see a Lexus GS commercial catered towards gay couples?
11-30-06, 05:36 AM
#31
Lexus Champion
Hahaha, maybe I'll pretend to be gay take the car and drive off to
some other state. Sounds like a good plan.
I need to save up for the LS460 so I must resist the temptation.
To be honest, these commercials are kind of depressing... Christmas
has become so materialistic in this country.
some other state. Sounds like a good plan.
I need to save up for the LS460 so I must resist the temptation.
To be honest, these commercials are kind of depressing... Christmas
has become so materialistic in this country.
LOL Marshmall... But that would make you a tease no?
Besides it might start giving women the idea they can lead men on just until they get what they want.
11-30-06, 06:10 AM
#32
Lexus Champion
Join Date: Feb 2005
Location: NYC Raised But ATL is where I stay.
Posts: 1,809
Likes: 0
Received 0 Likes
on
0 Posts
11-30-06, 07:16 AM
#33
11-30-06, 03:22 PM
#34
Pole Position
Join Date: Oct 2006
Location: CA
Posts: 287
Likes: 0
Received 0 Likes
on
0 Posts
I agree, regardless, it's very smart advertising. You want to appeal to as many customers as possible. It's open for interpretation.
Personally, I think it's brilliant and will have more of an effect than even hoped for. Gay people are 10% of our population and we have a lot of disposible income, which is why we can afford great and fun cars. I remember Jaguar advertising for the gay community years ago. Toyota/Lexus must have caught on to this huge market segment.
Personally, I think it's brilliant and will have more of an effect than even hoped for. Gay people are 10% of our population and we have a lot of disposible income, which is why we can afford great and fun cars. I remember Jaguar advertising for the gay community years ago. Toyota/Lexus must have caught on to this huge market segment.
Last edited by Fleainat; 11-30-06 at 03:45 PM.
11-30-06, 03:44 PM
#35
Pole Position
Join Date: Oct 2006
Location: CA
Posts: 287
Likes: 0
Received 0 Likes
on
0 Posts
Yea, I guess it's a formal campaign that a lot of makers OTHER than Ford have launched:
http://www.planetout.com/money/artic.../topics/money/
"...Lincoln, from Ford Motor Co., has not yet specifically done so (and, interestingly, is the only one whose sales are in steep decline)."
http://www.planetout.com/money/artic.../topics/money/
"...Lincoln, from Ford Motor Co., has not yet specifically done so (and, interestingly, is the only one whose sales are in steep decline)."
11-30-06, 06:36 PM
#36
I saw the commercial just 2 days ago, I like the way it was shot. It's good Lexus is catering to a diverse customer base, and this commercial exemplifies that...its open to both gay and straight audiences.
12-01-06, 10:06 AM
#39
Lexus Champion
Join Date: Mar 2002
Location: Washington
Posts: 1,921
Likes: 0
Received 0 Likes
on
0 Posts
I saw both commercials during the Monday night game, never thought about it being a gay thing. 2 neighbors, men or women, trying to figure out who the gift is for, obviously one of thier spouses bought them a new car and it's parked right between the 2 houses, how is this a gay thing?
12-01-06, 01:39 PM
#40
Lexus Test Driver
Join Date: Jan 2005
Location: WV
Posts: 936
Likes: 0
Received 0 Likes
on
0 Posts
"two Men" Spot Has Been Pulled From Rotation
FYI:
email just received:
Since early IAG Brand research data on the 2 Men DSE spot returned scores significantly lower than the other two December to Remember spots in terms of likeability and brand recall, we have elected to remove the 2 Men spot from both National and LDA rotations.
email just received:
Since early IAG Brand research data on the 2 Men DSE spot returned scores significantly lower than the other two December to Remember spots in terms of likeability and brand recall, we have elected to remove the 2 Men spot from both National and LDA rotations.
12-01-06, 01:56 PM
#42
Pole Position
Join Date: Oct 2006
Location: CA
Posts: 287
Likes: 0
Received 0 Likes
on
0 Posts
FYI:
email just received:
Since early IAG Brand research data on the 2 Men DSE spot returned scores significantly lower than the other two December to Remember spots in terms of likeability and brand recall, we have elected to remove the 2 Men spot from both National and LDA rotations.
email just received:
Since early IAG Brand research data on the 2 Men DSE spot returned scores significantly lower than the other two December to Remember spots in terms of likeability and brand recall, we have elected to remove the 2 Men spot from both National and LDA rotations.
12-01-06, 02:00 PM
#44
Pole Position
Join Date: Oct 2006
Location: CA
Posts: 287
Likes: 0
Received 0 Likes
on
0 Posts
12-01-06, 02:02 PM
#45
Lexus Test Driver
Join Date: Jan 2005
Location: WV
Posts: 936
Likes: 0
Received 0 Likes
on
0 Posts
the dec to rem has been out since november 22, by the way, for those of you keeping track
anything else you want to know, fleainat?
Last edited by jjbodean; 12-01-06 at 02:05 PM.