Fleainat

I guess just what "LDA" is? I'm just trying to figure this out because I personally never had a chance to see the commercial but was looking forward to it because it seemed to catch the attention of so many people on the forums -- usually an indicator of great marketing. I hope I didn't miss out on it already.

jjbodean

see if this link will work for you:

http://adplanner.lexus.com/lexus_new..._RX_LS_IS.html

Fleainat

Unfortunately it requires a password -- but it looks really interesting

jjbodean

i was afraid that might happen. i will see if i can figure out how to download it and post it to youtube or something

ES350Bob

I'd guess the translation of that corporate speak is: We had too many phone calls, e-mails, other, over what appears to be a Gay oriented ad.

Just look at the brand recognition on here alone, no way people thought that was an MB, Audi or Ford commercial or had any question it was a Lexus product showcased in the ad, the buzz on here alone proves the merit of that ad for unquestionable brand recognition.

Some group of bigots got their knickers in a knot and complained.

Fleainat

haha!

ES350Bob

fleainat..

They do deserve credit for effort made in actually airing it as they did.....

but need to work on their "explanation" for pulling an ad.

encore888

Oh well this ad might end up on youtube or some other commercial archive site.

UberNoob

yeah i need to see this commercial badly now
did anyone manage to capture it onto their computers?

bitkahuna

iTrader: (20)

That's not supported by most surveys. Kinsey report from the 40s/50s has been widely discredited but the figures are repeated in an attempt to make it sound like fact.

Probably more like 5% at most.

http://www.familyresearchinst.org/FRI_AIM_Talk.html
http://www.avert.org/hsexu1.htm
http://www.plu.sg/main/facts_05.htm
http://www.leaderu.com/marco/special/spc11b.html
http://www.newdirection.ca/a_10per.htm

Jewcano

iTrader: (4)

Thats the exact same thing i thought. Some of you guys have perverted minds....jeez....

ES350Bob

Well, if it is 5 percent of our nation's population, that would be roughly 15 Million Americans.

If it is closer to flea...'s percentage that would be 30 Million Americans.

Somehwere in between both your percentages, that would be 20 Million Americans, nearly, if not equal, the entire population figure of Australia, and in excess of many nations' populations.

Either way, no small amount of people, many of which are in a position to help make or break records of a car manufacturer's annual sales.

Also, noteworthy, is that you do not see Gay people trying to inflate Kinsey figures, they aren't running around saying, that is too low, we are actually 15 percent of the population, they seem to work with what was placed on them, what they were TOLD was their percentage of the population, they didn't pull those numbers out of a hat themselves. In stark and revealing contrast you do see groups, some of them known anti-Gay outfits, chronically running around trying to deflate the Kinsey figures and they were not and are not in the sex research business. So you have to ask, just what is their motive for doing what they did, other than maybe allowing a lessor group number to somehow make it ok that they are discriminated against or receive worse treatment.

Lastly, even in some of the responses here, you can see a very narrow view of that commercial just as you see a wider view. The narrower view is that it is just two male neighbors with the assumption that they are straight men whose wives surprised them, when for all we know they could just as easily be Gay male neighbors whose sig other bought the car for them, or they could just be close male friends.

bitkahuna

iTrader: (20)

Absolutely. In no way was I trying to imply it's a small number of people - just pointing out the "1 in 10" has been stomped on a lot, and not just by homophobic or religious groups with agendas.

I fully support gay rights, gay marriage, have gay friends, etc.

Regardless of Lexus' intentions, the ad was pulled and I guess that reflects how uncomfortable so many people are still with homosexual orientation which is too bad.

ES350Bob

Sorry but it did initially seem as though you went out of your way to rain on his percentage parade including hyperlinks right after his debate with JJ.

So I decided, in Olde English, to attempt to --smote that argument-- on the out chance it was an argument.

Though did think anyone with a nearly bare breasted Sinead O'Conner icon cannot be that narrow minded.

jjbodean

let me say that lexus and team one never said that the ad would being pulled because people got the impression that the men were gay. they simply stated that the ad received significantly lower scores from people polled as compared to the other 2 dec to rem ads. why the scores were lower and specific feedback was not made available to the dealers, and thats typical protocol, i dont think they are trying to hide anything here.