BMW acquires rights to John Cooper Works brand name for MINI
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BMW acquires rights to John Cooper Works brand name for MINI
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BMW acquires rights to John Cooper Works brand name for MINI « » 8:57 AM 12-12-2006 Reply to this post
BMW acquires rights to John Cooper Works brand name for MINI
http://www.forbes.com/business....html
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BONN (AFX) - Bayerische Motoren Werke AG said it is acquiring the rights to the brand name John Cooper Works under a deal signed yesterday and effective from January 2007.
No financial details were disclosed.
A BMW spokesman said the acquisition is in line with BMW's strategy to strengthen the company's MINI brand.
John Cooper Works currently fits BMW's Mini Cooper and Mini Cooper S models with tuning kits and accessories for customers who want to make the cars faster and sportier.
BMW acquires rights to John Cooper Works brand name for MINI « » 8:57 AM 12-12-2006 Reply to this post
BMW acquires rights to John Cooper Works brand name for MINI
http://www.forbes.com/business....html
Quote »
BONN (AFX) - Bayerische Motoren Werke AG said it is acquiring the rights to the brand name John Cooper Works under a deal signed yesterday and effective from January 2007.
No financial details were disclosed.
A BMW spokesman said the acquisition is in line with BMW's strategy to strengthen the company's MINI brand.
John Cooper Works currently fits BMW's Mini Cooper and Mini Cooper S models with tuning kits and accessories for customers who want to make the cars faster and sportier.
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#7
Who said that I have an intense hatred of the IS? I bought one, and still own one, don't I? I think it's numb and floaty, and weighs far too much. But I haven't gotten rid of it. Yet. Couldn't be that bad, no?
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#8
So are they going to make a JCW edition or did they acquire the name just for badging purposes? I don't know about everyone else, but I am a fan of the Mini and what BMW has done for the Mini. I'm not a fan of the interior design that much, but it's a nice toy... Like a grown-up's go-kart.
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As with any vehicle comparison, it depends on what you're used to/accustomed to before you drive the MINI. If the reviews you've read are from people that came from Civics, Ford Escorts, or some huge SUV, then yeah, it handles great. If you ask someone that's come from a proper RWD car with power that handles well (330i, M3, S2000), they'll tell you a very different story.
Who said that I have an intense hatred of the IS? I bought one, and still own one, don't I? I think it's numb and floaty, and weighs far too much. But I haven't gotten rid of it. Yet. Couldn't be that bad, no?
Who said that I have an intense hatred of the IS? I bought one, and still own one, don't I? I think it's numb and floaty, and weighs far too much. But I haven't gotten rid of it. Yet. Couldn't be that bad, no?
I cannot fathom how you can come to the conclusion it is not fun
#11
Certainly fun handling...there's no question about that. But the light weight, short wheelbase, stiff suspension, and almost zero wheel overhangs make for a harsh ride.
#13
It's fun compared to the other FWD competition (well, up until the Civic Si returned, and the advent of the Mazdaspeed 3), so I will give it that. And that's what they're comparing it to. I unfairly compare it to the cars I've owned, and found that the car is horribly slow off the line, and the front tires lose traction in the twisties quicker than you can say "front wheel drive". IMO, that is not fun.
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