Dec 2006 and 2006 Year End Sales aka Lexus #1 again
01-03-07 | 03:29 PM
#46
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Joined: Oct 2002
Posts: 30,120
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From: Canada
Mercedes-Benz Rings in the New Year with Record Sales
MBUSA Achieves All-Time Sales Record with Sales of 248,080 for 2006
MONTVALE, N.J., Jan. 3 /PRNewswire/ -- December sales of 28,115 boosted
Mercedes-Benz USA (MBUSA) to its 13th year of sales increases and the
highest annual volume in its history. MBUSA sold 248,080 vehicles in 2006,
a 10.5 percent increase over the 224,421 units sold in 2005.
The company introduced six new SUV models in 2006, including the highly
acclaimed GL-Class -- the first European seven-passenger SUV which was
recently voted Motor Trend's SUV of the Year -- and diesel versions of its
ML- Class, R-Class and GL-Class, offering higher gas mileage to luxury SUV
buyers. The Mercedes-Benz SUVs were so well received that the company saw a
67.7 percent jump in sales of its light trucks as a group (ML-, R-, G-, and
GL- Classes) compared to 2005 (69,163 vs. 41,252).
Sales at the high-end were equally impressive. As a group, the S-, SL-
and CL-Classes rose by 48.2 percent compared to last year (40,660 vs.
27,436), boosted by the introduction of the flagship S-Class in February.
Sales of the S-Class model line nearly doubled in 2006 with a 92.6 percent
increase.
Sales of vehicles in the Mercedes-Benz diesel portfolio -- both CDI and
BLUETEC models -- grew from 4,299 units in 2005 to 6,941 units in 2006,
posting a 61.5 percent increase. Known for being a leader in diesel
innovation and engineering, Mercedes-Benz expanded its diesel offerings in
the fourth quarter of 2006 to include SUVs (ML-Class CDI, R-Class CDI, and
GL- Class CDI), and also introduced the cleanest diesel technology
available in a passenger car through the E320 BLUETEC. The company plans to
expand its BLUETEC range to bring 50-state diesels to the U.S. market in
2008.
DECEMBER SALES
MBUSA sold 28,115 vehicles in December 2006, marking the second-highest
sales month in MBUSA history -- second only to December 2005, the best
MBUSA sales month ever.
The top-of-the-line vehicles -- the S-Class sedan and CL-Class coupe --
each recorded impressive gains in sales volume for the month. Sales of the
ninth generation S-Class rose 56.2 percent (2,987 vs. 1,912 units) and the
CL- Class jumped 77 percent (347 vs. 196 units).
The sales volume leader for the month, the E-Class model line, gained
12.3 percent with 7,116 units sold compared to December 2005's 6,334 units.
MERCEDES-BENZ CERTIFIED PRE-OWNED SALES
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO)
program, MBUSA sold 4,374 vehicles in December, an increase of 19.9 percent
over last December and marking the program's best sales month this year.
This boosted the MBCPO year-end total to 47,737 units, an 8.3 percent
increase over 2005.
ABOUT MERCEDES-BENZ USA
Headquartered in Montvale, N.J., MBUSA is responsible for the sales,
marketing and service of all Mercedes-Benz products in the United States.
More information on MBUSA and its products can be found on the Internet at
http://www.mbusa.com.
MONTVALE, N.J., Jan. 3 /PRNewswire/ -- December sales of 28,115 boosted
Mercedes-Benz USA (MBUSA) to its 13th year of sales increases and the
highest annual volume in its history. MBUSA sold 248,080 vehicles in 2006,
a 10.5 percent increase over the 224,421 units sold in 2005.
The company introduced six new SUV models in 2006, including the highly
acclaimed GL-Class -- the first European seven-passenger SUV which was
recently voted Motor Trend's SUV of the Year -- and diesel versions of its
ML- Class, R-Class and GL-Class, offering higher gas mileage to luxury SUV
buyers. The Mercedes-Benz SUVs were so well received that the company saw a
67.7 percent jump in sales of its light trucks as a group (ML-, R-, G-, and
GL- Classes) compared to 2005 (69,163 vs. 41,252).
Sales at the high-end were equally impressive. As a group, the S-, SL-
and CL-Classes rose by 48.2 percent compared to last year (40,660 vs.
27,436), boosted by the introduction of the flagship S-Class in February.
Sales of the S-Class model line nearly doubled in 2006 with a 92.6 percent
increase.
Sales of vehicles in the Mercedes-Benz diesel portfolio -- both CDI and
BLUETEC models -- grew from 4,299 units in 2005 to 6,941 units in 2006,
posting a 61.5 percent increase. Known for being a leader in diesel
innovation and engineering, Mercedes-Benz expanded its diesel offerings in
the fourth quarter of 2006 to include SUVs (ML-Class CDI, R-Class CDI, and
GL- Class CDI), and also introduced the cleanest diesel technology
available in a passenger car through the E320 BLUETEC. The company plans to
expand its BLUETEC range to bring 50-state diesels to the U.S. market in
2008.
DECEMBER SALES
MBUSA sold 28,115 vehicles in December 2006, marking the second-highest
sales month in MBUSA history -- second only to December 2005, the best
MBUSA sales month ever.
The top-of-the-line vehicles -- the S-Class sedan and CL-Class coupe --
each recorded impressive gains in sales volume for the month. Sales of the
ninth generation S-Class rose 56.2 percent (2,987 vs. 1,912 units) and the
CL- Class jumped 77 percent (347 vs. 196 units).
The sales volume leader for the month, the E-Class model line, gained
12.3 percent with 7,116 units sold compared to December 2005's 6,334 units.
MERCEDES-BENZ CERTIFIED PRE-OWNED SALES
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO)
program, MBUSA sold 4,374 vehicles in December, an increase of 19.9 percent
over last December and marking the program's best sales month this year.
This boosted the MBCPO year-end total to 47,737 units, an 8.3 percent
increase over 2005.
ABOUT MERCEDES-BENZ USA
Headquartered in Montvale, N.J., MBUSA is responsible for the sales,
marketing and service of all Mercedes-Benz products in the United States.
More information on MBUSA and its products can be found on the Internet at
http://www.mbusa.com.
Code:
Model Dec '06 Dec '05 Monthly % YTD 2006 YTD 2005 Yearly %
C-CLASS 5,197 9,806 -47.0% 50,187 60,658 -17.3%
E-CLASS 7,116 6,334 12.3% 50,195 50,383 -0.4%
S-CLASS 2,987 1,912 56.2% 30,886 16,036 92.6%
CL-CLASS 347 196 77.0% 1,312 1,320 -0.6%
SL-CLASS 539 1,098 -50.9% 8,462 10,080 -16.1%
CLK-CLASS 1,509 1,748 -13.7% 16,415 18,227 -9.9%
SLK-CLASS 664 976 -32.0% 10,410 11,278 -7.7%
CLS-CLASS 966 1,230 -21.5% 10,763 14,835 -27.4%
R-CLASS 1,546 2,430 -36.4% 18,168 4,959 266.4%
M-CLASS 3,889 5,340 -27.2% 31,632 34,959 -9.5%
G-CLASS 18 122 -85.2% 587 1,334 -56.0%
GL-CLASS 3,337 n/a n/a 18,776 n/a n/a
SLR 141 200 -29.5%
Maybach 146 152 -3.9%
GRAND
TOTAL 28,115 31,192 -9.9% 248,080 224,421 10.5%
SOURCE Mercedes-Benz USA
01-03-07 | 03:30 PM
#47
Super Moderator
Joined: Oct 2002
Posts: 30,120
Likes: 226
From: Canada
Mazda Calendar Year 2006 Sales Up 4.0 Percent
- December Sales, Led by CX-7 and MAZDA3, Rise by 3.9 Percent -
IRVINE, Calif., Jan. 3 /PRNewswire/ -- Mazda North American Operations
(MNAO) today announced total calendar year-end sales of 268,786, posting a
4.0 percent increase over CY '05, while December 2006 sales totaled 19,912
vehicles, a 3.9 percent increase over December of last year.
"We introduced the MAZDASPEED6, MAZDASPEED3, MX-5 Power Retractable
Hard Top and the CX-7 making it a monumental year for Mazda," said Jim
O'Sullivan, president and CEO, Mazda North American Operations. "We look
forward to continuing our strong sales momentum into the new year, starting
with the launch of the all-new CX-9, followed by the new 2008 Tribute."
Mazda's all-new CX-7 crossover SUV recorded 3,421 units sold in
December. With a starting MSRP of $23,750, CX-7 features a turbo-charged
2.3-liter four-cylinder direct-injection gasoline engine that produces
244-horsepower, yet still delivers an estimated 23 mpg in combined city and
highway driving.
MAZDA3 and MAZDA5 both recorded their best Decembers ever. MAZDA3
reported 7,096 units sold, up 3.0 percent over last year, and the MAZDA5
recorded 1,131 units sold, up 9.7 percent versus 2005. In addition, the
MAZDA6 registered an increase in sales of 23.0 percent compared to last
December.
"Although we are pleased with our 2006 results, Mazda remains focused
on sustaining the momentum and working towards even more growth in 2007,"
said O'Sullivan. "Although we have the most extensive and diverse product
lineup in our history, our plans for the future won't permit us to be
complacent."
Headquartered in Irvine, Calif., Mazda North American Operations
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States, Canada and Mexico through nearly 900
dealers. Operations in Canada are managed by Mazda Canada, Inc., located in
Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.
IRVINE, Calif., Jan. 3 /PRNewswire/ -- Mazda North American Operations
(MNAO) today announced total calendar year-end sales of 268,786, posting a
4.0 percent increase over CY '05, while December 2006 sales totaled 19,912
vehicles, a 3.9 percent increase over December of last year.
"We introduced the MAZDASPEED6, MAZDASPEED3, MX-5 Power Retractable
Hard Top and the CX-7 making it a monumental year for Mazda," said Jim
O'Sullivan, president and CEO, Mazda North American Operations. "We look
forward to continuing our strong sales momentum into the new year, starting
with the launch of the all-new CX-9, followed by the new 2008 Tribute."
Mazda's all-new CX-7 crossover SUV recorded 3,421 units sold in
December. With a starting MSRP of $23,750, CX-7 features a turbo-charged
2.3-liter four-cylinder direct-injection gasoline engine that produces
244-horsepower, yet still delivers an estimated 23 mpg in combined city and
highway driving.
MAZDA3 and MAZDA5 both recorded their best Decembers ever. MAZDA3
reported 7,096 units sold, up 3.0 percent over last year, and the MAZDA5
recorded 1,131 units sold, up 9.7 percent versus 2005. In addition, the
MAZDA6 registered an increase in sales of 23.0 percent compared to last
December.
"Although we are pleased with our 2006 results, Mazda remains focused
on sustaining the momentum and working towards even more growth in 2007,"
said O'Sullivan. "Although we have the most extensive and diverse product
lineup in our history, our plans for the future won't permit us to be
complacent."
Headquartered in Irvine, Calif., Mazda North American Operations
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States, Canada and Mexico through nearly 900
dealers. Operations in Canada are managed by Mazda Canada, Inc., located in
Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.
Code:
Mazda North American Operations - December 2006
Month-To-Date Year-To-Date
December December % December December %
2006 2005 Change 2006 2005 Change
Mazda3 7,096 6,886 3.0% 94,437 97,388 (3.0)%
Mazda5 1,131 1,031 9.7% 17,109 4,761 259.4%
Mazda6 5,866 4,770 23.0% 66,203 71,447 (7.3)%
MX-5 Miata 1,024 1,007 1.7% 16,897 9,801 72.4%
RX-8 552 985 (44.0)% 9,343 14,673 (36.3)%
Protege -- -- N/A 1 -- N/A
626 -- -- N/A -- 2 N/A
CX-7 3,421 -- N/A 22,325 -- N/A
Tribute 501 2,494 (79.9)% 26,785 36,761 (27.1)%
B-Series Truck 232 412 (43.7)% 4,086 5,872 (30.4)%
MPV 89 1,571 (94.3)% 11,600 17,634 (34.2)%
Total Vehicles
CARS 15,669 14,679 6.7% 203,990 198,072 3.0%
TRUCKS 4,243 4,477 (5.2)% 64,796 60,267 7.5%
TOTAL 19,912 19,156 3.9% 268,786 258,339 4.0%
MEMO:
IMPORT CAR 9,803 9,909 (1.1)% 137,787 126,623 8.8%
IMPORT TRUCK 3,510 1,571 123.4% 33,925 17,634 92.4%
IMPORT TOTAL 13,313 11,480 16.0% 171,712 144,257 19.0%
DOMESTIC CAR 5,866 4,770 23.0% 66,203 71,449 (7.3)%
DOMESTIC TRUCK 733 2,906 (74.8)% 30,871 42,633 (27.6)%
DOMESTIC TOTALS 6,599 7,676 (14.0)% 97,074 114,082 (14.9)%
Note: Protege and 626 are discontinued vehicles.
SOURCE Mazda North American Operations
01-03-07 | 03:31 PM
#48
Lexus Champion
Joined: Jan 2005
Posts: 19,951
Likes: 171
Porsche has higher profit margin than complete Toyota, as Toyota doesnt report margins for Lexus only (which would be impossible really).
That tells you a lot, when an maker of Yaris, Corolla and Camry (combined sales of over 2.5 million) competes with maker of 911 for record margins.
Of course, Porsche is using Toyota Production System, after they hired Toyota consulting house to help them improve efficiency in early 90's... tells a lot :-)
That tells you a lot, when an maker of Yaris, Corolla and Camry (combined sales of over 2.5 million) competes with maker of 911 for record margins.
Of course, Porsche is using Toyota Production System, after they hired Toyota consulting house to help them improve efficiency in early 90's... tells a lot :-)
01-03-07 | 03:35 PM
#49
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Posts: n/a
Damn looking at 5 and E sales, Lexus needs to wake up with the GS and offer more models. I still think they should have kept the GS 300 as a entry level GS. GS not sure it hit sales targets in 2006. GS 460 is coming but that will only be a small percentage of total GS sales.
Wow, 5 and E sales are nuts!
Wow, 5 and E sales are nuts!
01-03-07 | 03:49 PM
#51
Lexus Fanatic
Joined: Jan 2005
Posts: 7,285
Likes: 0
From: A better place
Damn looking at 5 and E sales, Lexus needs to wake up with the GS and offer more models. I still think they should have kept the GS 300 as a entry level GS. GS not sure it hit sales targets in 2006. GS 460 is coming but that will only be a small percentage of total GS sales.
Wow, 5 and E sales are nuts!
Wow, 5 and E sales are nuts!
And E Class sales are perplexing, since the E Class costs more than both the 5 Series and GS. I wonder what incentives are like on the E Class.
01-03-07 | 04:03 PM
#52
Lexus Test Driver
Joined: Mar 2004
Posts: 1,509
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From: MD
Don't get me wrong, it's nice that Audi even offers it as BMW and MB are out of the market...
01-03-07 | 04:04 PM
#53
Lexus Champion
Joined: Dec 2002
Posts: 2,854
Likes: 0
From: IL
Porsche has higher profit margin than complete Toyota, as Toyota doesnt report margins for Lexus only (which would be impossible really).
That tells you a lot, when an maker of Yaris, Corolla and Camry (combined sales of over 2.5 million) competes with maker of 911 for record margins.
Of course, Porsche is using Toyota Production System, after they hired Toyota consulting house to help them improve efficiency in early 90's... tells a lot :-)
That tells you a lot, when an maker of Yaris, Corolla and Camry (combined sales of over 2.5 million) competes with maker of 911 for record margins.
Of course, Porsche is using Toyota Production System, after they hired Toyota consulting house to help them improve efficiency in early 90's... tells a lot :-)
Or are you just taking their corporate profit and dividing it by the number of vehicles they make? (Remember, Toyota's profits come from many places, not just the vehicles they sell).
Or are there 2006 numbers out that change things?
01-03-07 | 04:06 PM
#54
Lexus Test Driver
Joined: Mar 2004
Posts: 1,509
Likes: 0
From: MD
Where did you read that Toyota has a super high profit per unit sold? I found one study that put their 2005 profit per vehicle at $2085 - worldwide, an excellent number but I'm guessing Porsche crushes that number?.
Or are you just taking their corporate profit and dividing it by the number of vehicles they make? (Remember, Toyota's profits come from many places, not just the vehicles they sell).
Or are there 2006 numbers out that change things?
Or are you just taking their corporate profit and dividing it by the number of vehicles they make? (Remember, Toyota's profits come from many places, not just the vehicles they sell).
Or are there 2006 numbers out that change things?
01-03-07 | 04:08 PM
#55
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Joined: Oct 2003
Posts: 4,326
Likes: 54
From: California
You sure you don't want to change your statement?
Your thinking is flawed. Why are you only looking at arbitrary percentages for each model? Why not mention the percentage that a model makes up of the total sales?
Let me break it down for you: Lexus sales in December were 37,235. Of those sales, ES and IS sales *combined* equal 14,274. So in December, ES and IS sales combined were 38% of total Lexus sales.
Now, BMW. December sales for BMW were 30,945. Of those sales, 3 and 5 Series sales *combined* equal 20,624. So in December, 3 and 5 Series sales combined were a whopping 66% of total BMW sales. I'll even go so far as to only compare 3 Series sales against total BMW sales. 3 Series sales alone make up a huge 43% of total BMW sales in December. If that's not reliance on one model, I don't know what is.
And for kicks, let's take a look at Audi sales. Total Audi December sales were 11,897. Of those sales, the A4 alone accounted for 57% of the sales. That is an even bigger reliance on one model than BMW has with the 3 Series.
So if you take away IS sales, Lexus *still* beats BMW in total sales for the month of December. If you take away IS and ES sales, Lexus still has a healthy amount of sales in December thanks to the LS and RX. If you take away the 3 Series alone from BMW, then the results are catastrophic, because the 3 Series makes up a very significant chunk of BMW sales.
And the ES not meeting Lexus' expectations? Are you for real? The ES has been consistently selling well, and even the old model sold pretty well. Now the new model is selling more than ever. Lexus' public expectations are 70K annual sales for the new ES, and they have already exceeded that, despite the new ES being on sale only since May.
Your thinking is flawed. Why are you only looking at arbitrary percentages for each model? Why not mention the percentage that a model makes up of the total sales?
Let me break it down for you: Lexus sales in December were 37,235. Of those sales, ES and IS sales *combined* equal 14,274. So in December, ES and IS sales combined were 38% of total Lexus sales.
Now, BMW. December sales for BMW were 30,945. Of those sales, 3 and 5 Series sales *combined* equal 20,624. So in December, 3 and 5 Series sales combined were a whopping 66% of total BMW sales. I'll even go so far as to only compare 3 Series sales against total BMW sales. 3 Series sales alone make up a huge 43% of total BMW sales in December. If that's not reliance on one model, I don't know what is.
And for kicks, let's take a look at Audi sales. Total Audi December sales were 11,897. Of those sales, the A4 alone accounted for 57% of the sales. That is an even bigger reliance on one model than BMW has with the 3 Series.
So if you take away IS sales, Lexus *still* beats BMW in total sales for the month of December. If you take away IS and ES sales, Lexus still has a healthy amount of sales in December thanks to the LS and RX. If you take away the 3 Series alone from BMW, then the results are catastrophic, because the 3 Series makes up a very significant chunk of BMW sales.
And the ES not meeting Lexus' expectations? Are you for real? The ES has been consistently selling well, and even the old model sold pretty well. Now the new model is selling more than ever. Lexus' public expectations are 70K annual sales for the new ES, and they have already exceeded that, despite the new ES being on sale only since May.
01-03-07 | 04:34 PM
#58
Lexus Champion
Joined: Dec 2002
Posts: 2,854
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From: IL
For some reason, GS350 production appears to be limited, and the GS430 is flat out uncompetitive until the GS460 arrives. GS450h is very limited production. On top of that, out-the-door, a 5 Series typically ends up being cheaper than a GS. GS has very little discounts, while 5 Series has some heavy incentives.
And E Class sales are perplexing, since the E Class costs more than both the 5 Series and GS. I wonder what incentives are like on the E Class.
And E Class sales are perplexing, since the E Class costs more than both the 5 Series and GS. I wonder what incentives are like on the E Class.
Out the door 5-series are MUCH more expensive than a comparable GS vehicle - WITH incentives INCLUDED (and note the incentives are almost always in the form of money factors on leases and rarely on a purchase).
Compare a GS350AWD vs. 530xi. Comparably equipped:
GS350 MSRP $51,345, dealer cost $45,022
530XI MSRP $58,920, dealer cost $52,685
(numbers per KBB)
Also, go price an E-Class, MB has revised their pricing and now they tend to be less money (MSRP) than BMW.
01-03-07 | 04:38 PM
#59
Lexus Champion
Joined: Dec 2002
Posts: 2,854
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From: IL