Overclocker

frinkster writes

"MINI USA has placed interactive billboards in 4 US cities (Chicago, Miami, New York and San Francisco) and invited a few hundred MINI owners in those cities to join their targeted 'advertisement' pilot program. The owners sign up on MINI's website and receive an RFID keyfob in the mail. When that MINI owner drives by the billboard, a targeted message appears. Each owner tells MINI what to show when they drive by, such as 'Jim, you are one sexy beast.' If the pilot program is successful, MINI plans to put up more billboards in more cities and allow every owner to participate. MINI swears that no personal information in contained in the keyfobs and that all communication between the MINI and the owner is subject to their privacy policy and thus the program is completely safe. But how well will they keep their billboard logs away from the prying eyes of law enforcement or private detectives? And what are they doing to prevent 'hackers' from changing the personal messages to insults, such as 'Jim, nice to see you finally emerge from your mother's basement'?"

MINI calls the interactive billboards "Motherboards."

Source: http://yro.slashdot.org/yro/07/01/11/2021244.shtml

Threxx

What's going to keep hackers from putting up obscene messages? Man what's gonna keep the OWNERS from putting up obscene messages???

rotaryrock

Hah that's a great idea. Mini really has such a good brand and image to it now. But that new "clubman" Mini... that's just plain weird!

knihc2008

iTrader: (1)

A very cool idea. Mini is making some great strides for its brand image with such creative advertisement. One ad I absolutely love are the "tickets" they give out in magazines, for good motoring. My favorite is the "open top" ticket, which congratulates the owner for enjoying his convertible top down and letting other people steal him silly. Ah, Mini.

bruce van

The Mini marketing machine is pure genious.

RX469

iTrader: (1)

I can dig that! Very cool!