Audi: Lexus doesn't resonate
01-22-07, 11:56 PM
#16
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This chart fails to differentiate between types of problems and will just group together serious problems with insignificant ones like your cup holder squeaking or the rubber around the door seal becoming dry and squeaking in cold weather, something stupid like that. But sure...the chart speaks for itself...
My biggest concern is...how on Earth did Buick and Mercury end up at the top near Lexus?
Those cars at the top must be so utterly unsophisticated that just about nothing can go wrong except for the heater not working or something...
My biggest concern is...how on Earth did Buick and Mercury end up at the top near Lexus?
Those cars at the top must be so utterly unsophisticated that just about nothing can go wrong except for the heater not working or something...
Last edited by mavericck; 01-23-07 at 01:02 AM.
01-23-07, 12:10 AM
#17
All I can say is that every time I hear the word Audi I want to run out and get my fire extinguisher. Had two, both turbos-both caught fire. Both absolute rubbish. Granted both were also mid 80 models-Audi's low point. They have gotten better since then I admit ,but.....
I liken Audi to a bad circumcision-feels ok at first but the end result is not what you bargained for.
Not from personal experience of course.
I liken Audi to a bad circumcision-feels ok at first but the end result is not what you bargained for.
Not from personal experience of course.
01-23-07, 05:10 AM
#18
All I can say is that every time I hear the word Audi I want to run out and get my fire extinguisher. Had two, both turbos-both caught fire. Both absolute rubbish. Granted both were also mid 80 models-Audi's low point. They have gotten better since then I admit ,but.....
I liken Audi to a bad circumcision-feels ok at first but the end result is not what you bargained for.
Not from personal experience of course.
I liken Audi to a bad circumcision-feels ok at first but the end result is not what you bargained for.
Not from personal experience of course.
01-23-07, 06:27 AM
#19
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01-23-07, 07:08 AM
#20
Market in Europe is completly different, most cars that Audi sells are 4cly cars. Compared to BMW and MB, they are seen as value brand.
Audi outselling Lexus in Europe is like BMW outselling Porsche :-).
01-23-07, 07:10 AM
#21
This chart fails to differentiate between types of problems and will just group together serious problems with insignificant ones like your cup holder squeaking or the rubber around the door seal becoming dry and squeaking in cold weather, something stupid like that. But sure...the chart speaks for itself...
My biggest concern is...how on Earth did Buick and Mercury end up at the top near Lexus? Those cars at the top must be so utterly unsophisticated that just about nothing can go wrong except for the heater not working or something...
My biggest concern is...how on Earth did Buick and Mercury end up at the top near Lexus?
Those cars at the top must be so utterly unsophisticated that just about nothing can go wrong except for the heater not working or something...This is actually about reliability and breakdowns.
In fact, both TUV and ADAC surveys, from German government owned companies, show exactly the same... Toyota/Lexus #1, Audi #12.
01-23-07, 07:42 AM
#22
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I'll tell you what the problem is and its not price.
They need to get their tails off of VW's toilet bowl and get their own house (stop sharing roofs).
Focus on top notch service & reliability. Americans are freakin spoiled brats. We want to be pampered and stroked and served and no less when it comes to luxury brands. Lexus understands that so they busted out the palm fans and chariots with their nice reliable luxury cars and bingo a winner. Let Audi do the same, and watch Lexus sqerm. Audi has all the potential of being that top tier brand here in the US they just fail to be aggressive in the areas the American fat cats want the most with their premium autos. I'll tell you this I would only be a few steps away from changing all my cars to Audis' but lack of the above fat cat needs actually keeps me a few steps away from doing that.
They need to get their tails off of VW's toilet bowl and get their own house (stop sharing roofs).
Focus on top notch service & reliability. Americans are freakin spoiled brats. We want to be pampered and stroked and served and no less when it comes to luxury brands. Lexus understands that so they busted out the palm fans and chariots with their nice reliable luxury cars and bingo a winner. Let Audi do the same, and watch Lexus sqerm. Audi has all the potential of being that top tier brand here in the US they just fail to be aggressive in the areas the American fat cats want the most with their premium autos. I'll tell you this I would only be a few steps away from changing all my cars to Audis' but lack of the above fat cat needs actually keeps me a few steps away from doing that.
01-23-07, 08:45 AM
#23
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Shocking words, even coming from an executive of one of the German brands. Of course, not really surprising, and in a way following the footsteps of the BMW exec who mentioned that BMW isn't concerned about Lexus.
Flipside is right, the bitter comments definitely imply that Lexus is really starting to bug the German brands.
His information certainly is out of date, as Lexus sales in Japan are extremely close to BMW and Mercedes, and will soon surpass them. The new LS continues to have high demand in markets worldwide, not just North America.
With new F performance brand, and the coming LF-A supercar, Lexus arguably is a brand that's undergoing a bigger and more substantial change in the next few years than Audi is.
He also forgot to mention that Audi sales are mostly European, just like Lexus sales are mostly North American based.
Flipside is right, the bitter comments definitely imply that Lexus is really starting to bug the German brands.
His information certainly is out of date, as Lexus sales in Japan are extremely close to BMW and Mercedes, and will soon surpass them. The new LS continues to have high demand in markets worldwide, not just North America.
With new F performance brand, and the coming LF-A supercar, Lexus arguably is a brand that's undergoing a bigger and more substantial change in the next few years than Audi is.
He also forgot to mention that Audi sales are mostly European, just like Lexus sales are mostly North American based.
01-23-07, 01:16 PM
#24
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The German automaker also has challenged its digital ad agency, Factory Design Labs, to capitalize on the Internet's freewheeling landscape to explore new avenues to educate, inform and link to customers. "Eight-eight percent of Audi's buyers spend time on the Internet before purchasing a new car, the highest of any (manufacturer) in the industry," he said.
http://news.u-car.com.tw/news-detail.asp?nid=5350
01-23-07, 03:45 PM
#25
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Wow, that was an unexpected kick at Lexus. Funny thing is Audi begged for and now has the Q7 and will have a Q5 and Q3 soon
Audi sold I think barely 80,000 cars in the USA last year. Lexus almost sold that many ES 350s and over 100,000 RX 330/350s
The funny thing is the 2 companies, IMO are alike in many ways.
Audi is very close to VW. A4 is Golf based. The old A6 was Passat based. Lexus RX and ES are based off the Camry.
Both companies have arguably the best interiors in the business.
Both companies styling has been said to share too much to its parent company. Audi and VWs both share the same giant SUV front ends. Lexus finally seperated with L-finesse but it still has detractors.
Audi sold I think barely 80,000 cars in the USA last year. Lexus almost sold that many ES 350s and over 100,000 RX 330/350s
The funny thing is the 2 companies, IMO are alike in many ways.
Audi is very close to VW. A4 is Golf based. The old A6 was Passat based. Lexus RX and ES are based off the Camry.
Both companies have arguably the best interiors in the business.
Both companies styling has been said to share too much to its parent company. Audi and VWs both share the same giant SUV front ends. Lexus finally seperated with L-finesse but it still has detractors.
01-23-07, 03:49 PM
#26
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I like Audi's alot. Instead of giving Lexus credit, he detracts it. Is he mad Lexus sold more cars in 1992 than Audi did in 2006? Lol. It just means LEXUS FIGURED OUT WHAT PEOPLE WANT HERE.
As for Europe, Lexus BLEW that attempt thus far, they don't even have a standard dealer network. However, they are LEARNING and never sold better last year (still a very small amount).
As for Japan, my goodness, they don't even offer all the cars yet. He is basing his opinion on being sold barely over a year in Japan (Lexus that is)????
Audi also has
gasoline 4 cylinders
Hatchbacks
A2/A3 super entry level competitors
And well over what 80 years experience in Europe.
But give it time, if Audi's dealer network and reliability continue to be almost the worst......well do the math....
As for Europe, Lexus BLEW that attempt thus far, they don't even have a standard dealer network. However, they are LEARNING and never sold better last year (still a very small amount).
As for Japan, my goodness, they don't even offer all the cars yet. He is basing his opinion on being sold barely over a year in Japan (Lexus that is)????
Audi also has
gasoline 4 cylinders
Hatchbacks
A2/A3 super entry level competitors
And well over what 80 years experience in Europe.
But give it time, if Audi's dealer network and reliability continue to be almost the worst......well do the math....
01-23-07, 03:55 PM
#27
I like Audi myself, but have always been a little afraid to own one because of the sketchy reliability. However, my friends with Audi's don't really seem to have a problem even with their highly modified ones. As a weekend car I'd like to try an Audi though. Maybe one day I'll get a used R8
01-23-07, 11:07 PM
#28
If Audi is going to compare their sales worldwide to Lexus sales worldwide, then they really should combine Lexus and Toyota sales, because whatever Audi (and BMW and MB for that matter) sell in Europe are a bunch of cheap econoboxes that can be slapped silly by a Scion xB. They need to realize that Lexus is a true PREMIUM brand, and will not resort to four cylinder crapboxes.
01-23-07, 11:40 PM
#29
If Audi is going to compare their sales worldwide to Lexus sales worldwide, then they really should combine Lexus and Toyota sales, because whatever Audi (and BMW and MB for that matter) sell in Europe are a bunch of cheap econoboxes that can be slapped silly by a Scion xB. They need to realize that Lexus is a true PREMIUM brand, and will not resort to four cylinder crapboxes.
80-90% of the BMW's and MB's (or Audi's for that matter) i see daily are 4-cylinders...and many of them with VERY basic trim levels...and doesnt fit the luxury brand image i suspect they have in the US.
I work in a car related business...and i must say the lack of build quality ive seen from the three aforementioned brands lately worries me...
Now...Lexus on the other hand...
01-24-07, 12:58 AM
#30
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If Audi is going to compare their sales worldwide to Lexus sales worldwide, then they really should combine Lexus and Toyota sales, because whatever Audi (and BMW and MB for that matter) sell in Europe are a bunch of cheap econoboxes that can be slapped silly by a Scion xB. They need to realize that Lexus is a true PREMIUM brand, and will not resort to four cylinder crapboxes.