Luxury Institute Survey: Most Prestigious Brands 1) Porsche 2) Lexus + Mercedes (tie)
04-06-07, 03:00 PM
#1
Lexus Champion
Thread Starter
Luxury Institute Survey: Most Prestigious Brands 1) Porsche 2) Lexus + Mercedes (tie)
http://www.sys-con.com/read/358481.htm
Porsche retains #1, Lexus moves up from #3 to tie Mercedes...
Survey methodology:
Basically a multimillionaire's club only survey...
NEW YORK, NY -- (MARKET WIRE) -- 04/05/07 -- For the second straight year, Porsche earned the top score as the most prestigious luxury automobile brand in the 2007 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute. Mercedes and Lexus tied for second place; BMW was rated third.
Survey methodology:
A national sample of over 1,600 wealthy American consumers, with an average income of $313K, and average net worth of $3.3 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.
04-06-07, 03:37 PM
#2
Not what I would've expected from the results. I expect the super wealthy to drive MBZ/BMW/Exotics/Bentley/etc. more often than a Lexus. How many of the Rich and Famous drive a Lexus? You don't see any on MTV's "Cribs" either. 
04-06-07, 03:59 PM
#3
Lexus Champion
Thread Starter
Hehe, well research shows that the actual multimillionaires in the US are more low-key than the bling-bling celebs you see on MTV Cribs. 
Still, they like prestigious brands--Louis Vuitton, Rolex, etc. And they recommend Lexus. 
Still, they like prestigious brands--Louis Vuitton, Rolex, etc. And they recommend Lexus.
04-06-07, 04:01 PM
#4
Yes, that is true. I'm willing to bet a large percentage of the millionaires are more frugal with their money (hence why they are wealthy). Still, I expected them to be in MBZ. In my part of California (OC), more millionaires seem to drive MBZ. I'm basing this on where their houses and where they live. It's hard to tell who's a millionaire by what they drive, it's easier to tell by the house they own. 
04-06-07, 04:10 PM
#5
Lexus Champion
Thread Starter
Well OC is supposedly the only county left in the nation where Mercedes still outsells Lexus. But with Newport Lexus open and other increases occurring, the market is going to get even more competitive.
Actually though research suggests that most multimillionaires own 2 or more cars, so there's room for Porsche for the weekends and a Lexus or Mercedes or some other brand for the daily driver.
It's pretty amazing how far Lexus has risen up the pack. In 2005, the tops were Benz-Porsche-BMW-Jaguar and Lexus jumped in for 2006 and now up in 2007.
Actually though research suggests that most multimillionaires own 2 or more cars, so there's room for Porsche for the weekends and a Lexus or Mercedes or some other brand for the daily driver.
It's pretty amazing how far Lexus has risen up the pack. In 2005, the tops were Benz-Porsche-BMW-Jaguar and Lexus jumped in for 2006 and now up in 2007.
04-06-07, 05:13 PM
#7
Well OC is supposedly the only county left in the nation where Mercedes still outsells Lexus. But with Newport Lexus open and other increases occurring, the market is going to get even more competitive.
Actually though research suggests that most multimillionaires own 2 or more cars, so there's room for Porsche for the weekends and a Lexus or Mercedes or some other brand for the daily driver.
It's pretty amazing how far Lexus has risen up the pack. In 2005, the tops were Benz-Porsche-BMW-Jaguar and Lexus jumped in for 2006 and now up in 2007.
Actually though research suggests that most multimillionaires own 2 or more cars, so there's room for Porsche for the weekends and a Lexus or Mercedes or some other brand for the daily driver.
It's pretty amazing how far Lexus has risen up the pack. In 2005, the tops were Benz-Porsche-BMW-Jaguar and Lexus jumped in for 2006 and now up in 2007.
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04-06-07, 05:24 PM
#8
Yes, that is true. I'm willing to bet a large percentage of the millionaires are more frugal with their money (hence why they are wealthy). Still, I expected them to be in MBZ. In my part of California (OC), more millionaires seem to drive MBZ. I'm basing this on where their houses and where they live. It's hard to tell who's a millionaire by what they drive, it's easier to tell by the house they own.
04-06-07, 05:37 PM
#10
I'm guessing the LS600hL had something to do with this
surprising and somewhat shocking result. It has been stated
by quite a few publications that this car has been generating
quite a buzz in priviledged circles.
surprising and somewhat shocking result. It has been stated
by quite a few publications that this car has been generating
quite a buzz in priviledged circles.
04-06-07, 05:48 PM
#11
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definetly agree, w/o hybrids Lexus would not have been able to rank so high. It's possible 10yrs from now America buyers will consider Lexus higher than MB.
04-06-07, 07:13 PM
#12
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Of course there will always be the big British cars to show off wealth along with the racy Italians.
04-06-07, 09:44 PM
#13
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Yes, that is true. I'm willing to bet a large percentage of the millionaires are more frugal with their money (hence why they are wealthy). Still, I expected them to be in MBZ. In my part of California (OC), more millionaires seem to drive MBZ. I'm basing this on where their houses and where they live. It's hard to tell who's a millionaire by what they drive, it's easier to tell by the house they own.
