Hyundai Azera goes after the LS460
#61
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It is just silly.
And of course, ehm, Avalon?
Hyundai has issues to pitch Azera vs Avalon, let alone LS.
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#62
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http://bp3.blogger.com/__FoOrnc0QD8/...00-h/ls460.jpg
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As for the Sonata and Accord this has been debated a million times but will still say there is no similarity. Is it because of the rectangular taillamps?
There are hundreds of other cars throughout history that had rectangular tails. Do they all look the same? Didn't think so.
As for the others, c'mon, totally different designs as well. Might as well say that all minivans look the same.
#63
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Was I suppose to say yes or no?
If I get what your saying...in other words...
Does 1 LS cost more to build than 7 Yaris's? No.
Is the LS worth it? YES!
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#65
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And of course, ehm, Avalon?
Hyundai has issues to pitch Azera vs Avalon, let alone LS.
Hyundai has issues to pitch Azera vs Avalon, let alone LS.
The Azera does not offer a Touring model like the Avalon does, but the Touring has not proved to be very popular...people who buy that class of car usually want wood trim inside and a relatively soft suspension, not metallic trim and firmed-up steering, tires, and underpinnings like the Touring model has.
Now...don't get me wrong. The Avalon is indeed a good car, and would be one of the top 10 on my shopping list if I was in the market right now for a new car...right behind several different Subarus, the Azera, and the Lexus IS250 AWD. There is little about the Avalon I dislike, apart from the terrible orange-plastic-swirl wood trim and the layout of the console/stereo controls and high-level stereo readout.
Last edited by mmarshall; 04-15-07 at 02:27 PM.
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#68
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Call it a joke all you want but it's working. People are buying the new Sonata in droves. Of course, on the road, the Sonata is not a 5-Series, but it's not meant to be a sports sedan, despite any ads to the contrary. And the Sonata beats the 5-series in fit-and-finish and general assembly quality.
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Your statement is fundamentally flawed. Dollar for dollar value makes perfect sense in this case. You get a lot for your money when you buy the Azera -- and that is value.
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Call it a joke all you want but it's working. People are buying the new Sonata in droves. Of course, on the road, the Sonata is not a 5-Series, but it's not meant to be a sports sedan, despite any ads to the contrary. And the Sonata beats the 5-series in fit-and-finish and general assembly quality.
I know. I'm the other Hyundai supporter remember?
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I'm just saying, after now seeing the commercials, that they are kind of silly making comparisons to cars costing more than twice their models. I know Hyundai can stand up to the best of their own classes and has some of the best quality in the industry but they aren't 5 series and LS's and a serious comparison shouldn't be made.
I've noticed in the commercials that Hyundai compares there features to common features that just about any $25K+ car has.
Maybe the next commercial will be: "The Azera has seating for five, the
$100K+ LS600hL has seating for only four."
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#71
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It's interesting with Hyundai's competitive offerings, their sales seem to be down or flat. According to their Jan-March sales report, Sonata is -30% and XG350/Azera is -6%. I would have thought with their pricing, warranties and cash incentives they'd be doing better.
#72
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The XG350 is gone. It was replaced a year and a half ago. To some extent, for non-AWD and non-SUV vehicles it is normal for sales to drop during the winter.....especially during the Christmas season, when most people are usually buying everything BUT cars.
#73
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In Hyundai's sales reports they list the sales as , "XG350/Azera", probably to indicate the sales are tracked for both the old and new models. In any event, the Jan-Mar sales for '06 and '07 would both capture the seasonal slow down in car sales, so it would be apples to apples. It just seemed a little unusual that these two attractive cars (IMO) wouldn't be doing better in the market vs. their competition.
#74
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I think the Hyundai commercials are hilarious but ambitious. Sure it maybe mocking Lexus and BMW, but the marketing team did what it was set out to do, get everyone's attention. Now we're here talking about it.
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#75
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Marketing, today, isn't what sells these cars. They themselves do. As the Hyundai slogan says.....Driving is Believing.