Toyota To Debut Two New Vehicles At 2007 Sema Show
04-18-07, 09:59 AM
#1
Lexus Connoisseur
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Toyota To Debut Two New Vehicles At 2007 Sema Show
04/17/2007
Toyota Motor Sales (TMS), U.S.A., Inc., announced today that Toyota will be the official "Vehicle Manufacturer of the Show" for the 2007 Specialty Equipment Market Association (SEMA) trade show in Las Vegas from October 30 to November 2.
"We are thrilled to be the official Vehicle Manufacturer of the 2007 SEMA Show," said Jim Farley, Toyota Division group vice president of marketing. "The SEMA Show has grown in leaps and bounds each year and has been instrumental to the growth of the aftermarket business and the ever-expanding partnerships between automakers and aftermarket suppliers. SEMA is very important to Toyota, and has become one of the key annual automotive events for us. In fact, in addition to being the official vehicle manufacturer, we are planning to stage a world premiere at this year's show."
The SEMA Show has been a significant showcase for Toyota and Scion project vehicles and important all-new product debuts. Last year, the all-new 2007 Toyota Tundra full-size pickup truck captured one of SEMA's prestigious design awards by being named the "most accessory friendly truck of the 2006 SEMA Show." SEMA has also been instrumental in helping Toyota demonstrate the vast accessory capabilities of vehicles such as the FJ Cruiser sport utility vehicle, the entire Scion model lineup, and many other products in the Toyota lineup.
Toyota's participation at SEMA continues to grow. This year, in addition to being the Vehicle Manufacturer of the 2007 SEMA Show, Toyota will expand its activity even further with official participation from its Lexus luxury division.
Credit: Toyota Motor Sales, USA
Toyota Motor Sales (TMS), U.S.A., Inc., announced today that Toyota will be the official "Vehicle Manufacturer of the Show" for the 2007 Specialty Equipment Market Association (SEMA) trade show in Las Vegas from October 30 to November 2.
"We are thrilled to be the official Vehicle Manufacturer of the 2007 SEMA Show," said Jim Farley, Toyota Division group vice president of marketing. "The SEMA Show has grown in leaps and bounds each year and has been instrumental to the growth of the aftermarket business and the ever-expanding partnerships between automakers and aftermarket suppliers. SEMA is very important to Toyota, and has become one of the key annual automotive events for us. In fact, in addition to being the official vehicle manufacturer, we are planning to stage a world premiere at this year's show."
The SEMA Show has been a significant showcase for Toyota and Scion project vehicles and important all-new product debuts. Last year, the all-new 2007 Toyota Tundra full-size pickup truck captured one of SEMA's prestigious design awards by being named the "most accessory friendly truck of the 2006 SEMA Show." SEMA has also been instrumental in helping Toyota demonstrate the vast accessory capabilities of vehicles such as the FJ Cruiser sport utility vehicle, the entire Scion model lineup, and many other products in the Toyota lineup.
Toyota's participation at SEMA continues to grow. This year, in addition to being the Vehicle Manufacturer of the 2007 SEMA Show, Toyota will expand its activity even further with official participation from its Lexus luxury division.
Credit: Toyota Motor Sales, USA
04-18-07, 10:00 AM
#2
Lexus Connoisseur
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Since Lexus was not present last year, they will be making a good presence this year with a host of aftermarket companies dressing up various Lexus models. The whole display will be centered around the new 2008 IS-F.
04-18-07, 02:56 PM
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04-18-07, 07:38 PM
#9
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I doubt there will be any modded IS-F's at this year's SEMA simply because there are no IS-F's available to modify at this time. Plus the only vehicles available to the companies will be the IS, GS and SC. There will be a handful of LS available as well. I'll have more on that later on.
04-19-07, 12:03 AM
#12
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It's almost impossible to setup a meet during Sema. Meetings and appointments...it's a zoo. I tried to meet up with some of my friends who flew up from LA and SF and it was nearly impossible to hook up with them during that week.
04-28-07, 11:47 AM
#14
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Toyota To Debut Two New Vehicles At 2007 Sema Show
TOYOTA TO DEBUT TWO NEW VEHICLES AT 2007 SEMA SHOW
After recently announcing its vehicle manufacturer sponsorship of the 2007 SEMA Show, Toyota says it will also use the show to debut two new Toyota brand vehicles, according to a story in the Detroit Free Press.
The announcement underscores the importance of the specialty-equipment market and enthusiast with the automaker.
“Frankly, how we judge our success at Scion and Tundra will not be how many vehicles we customize but how many vehicles are on the floor at SEMA in other peoples’ displays,” says Jim Farley, group vice president, marketing for Toyota Motor Sales.
In addition to the dual world premieres, Toyota will also feature its Lexus brand at the SEMA Show for the first time.
“The SEMA Show has been instrumental to the growth of the aftermarket business and the ever-expanding partnerships between automakers and aftermarket suppliers,” Farley adds. “SEMA is very important to Toyota and has become one of the key annual automotive events for us.”
Farley previously led Toyota’s Scion brand and is trying to bring that brand’s customization spirit to the Tundra. Through Scion, Toyota learned that customers want to customize their car at the dealership, but aren’t always aware that it’s possible.
So far, Toyota has roughly doubled the number of direct aftermarket parts it offers for the Tundra to 45. It hopes to increase that number by partnering with more aftermarket suppliers.
After recently announcing its vehicle manufacturer sponsorship of the 2007 SEMA Show, Toyota says it will also use the show to debut two new Toyota brand vehicles, according to a story in the Detroit Free Press.
The announcement underscores the importance of the specialty-equipment market and enthusiast with the automaker.
“Frankly, how we judge our success at Scion and Tundra will not be how many vehicles we customize but how many vehicles are on the floor at SEMA in other peoples’ displays,” says Jim Farley, group vice president, marketing for Toyota Motor Sales.
In addition to the dual world premieres, Toyota will also feature its Lexus brand at the SEMA Show for the first time.
“The SEMA Show has been instrumental to the growth of the aftermarket business and the ever-expanding partnerships between automakers and aftermarket suppliers,” Farley adds. “SEMA is very important to Toyota and has become one of the key annual automotive events for us.”
Farley previously led Toyota’s Scion brand and is trying to bring that brand’s customization spirit to the Tundra. Through Scion, Toyota learned that customers want to customize their car at the dealership, but aren’t always aware that it’s possible.
So far, Toyota has roughly doubled the number of direct aftermarket parts it offers for the Tundra to 45. It hopes to increase that number by partnering with more aftermarket suppliers.
04-28-07, 12:09 PM
#15
Lexus Fanatic
Official debut of new vehicles at a show dedicated to aftermarket mods?
That's just odd. Still, I'm eager to see what new models they're gonna introduce, regardless of the occasion.
That's just odd. Still, I'm eager to see what new models they're gonna introduce, regardless of the occasion.