KBB's Consumer Perceptions of New Vehicle Brands With Best Exterior Styling Revealed
05-01-07, 11:12 AM
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KBB's Consumer Perceptions of New Vehicle Brands With Best Exterior Styling Revealed
Consumer Perceptions of New Vehicle Brands With Best Exterior Styling Revealed
Kelley Blue Book Marketing Research's 'Brand Watch' Finds Ford's Exteriors
Lead Among New Truck and SUVs Shoppers
IRVINE, Calif., April 30 /PRNewswire/ -- Kelley Blue Book
and Kelley Blue Book Marketing Research today announce the results of the
'Exterior Styling' segment of its newest automotive research study, Brand
Watch. The results hold some surprises. Nissan was singled out for
exceptional exterior styling of its sedans, besting all contenders
including import-brand sales leaders Honda and Toyota, which finished
second and third respectively. Even though Ford Motor Company is having
well-publicized challenges, their trucks and SUVs are perceived as having
the best exterior stylishness among active shoppers in those categories.
Domestic brands took the top spots for exterior styling in the truck
segment with GMC second, Chevrolet in third, and Dodge fourth putting
import truck brands Toyota in fifth place, Nissan in eighth place and Honda
in eleventh place for exterior styling.
In four of the seven segments, import brands were perceived by
consumers as having superior styling. BMW took the top slot among consumers
regarding exterior styling for both luxury SUVs and luxury sedans. In both
luxury segments and the convertibles/sports cars category, active shoppers
placed Mercedes-Benz in the top three, although the German luxury brand did
not rank No. 1 in any of the categories. Porsche, Lexus and Infiniti also
garnered top-three finishes in various categories.
"As vehicle reliability reaches near-parity in the market, we predict
that exterior styling will play an even bigger role in building new-vehicle
sales and brand equity," said Jack R. Nerad, executive editorial director
and executive market analyst, Kelley Blue Book. "The results of the Brand
Watch study demonstrate that the industry is, and should be, placing great
emphasis on what their vehicles look like."
"Exterior styling is one of the top decision factors among vehicle
shoppers, and consumers' perceptions can add or eliminate a brand from
someone's consideration list," said Rick Wainschel vice president,
marketing and market research, Kelley Blue Book. "The real-time reporting
of the Brand Watch data and the ability to see these brand perceptions can
be extremely helpful in tracking shifts in new vehicle shopper attitudes
and developing responses to those shifts."
Available to vehicle manufacturers and auto industry professionals,
Brand Watch taps into active shoppers to determine their perceptions of
automotive brands within specific automotive segments. Brand Watch further
delves into how each manufacturer's brand equity differs across vehicle
segments, compares the relative standing of each make vs. competitive
makes, and reveals the decision factors of car-buyers within each make and
segment. Detailed demographic and psychographic information is also
collected, reported and detailed throughout Brand Watch's comprehensive
study which is available quarterly from Kelley Blue Book Marketing
Research.
For sales inquiries on any vehicle segment or brand, please contact
Kelly Gim, director of marketing research services at 949-268-2756 or via
e-mail at kgim@kbb.com.
About Kelley Blue Book (kbb.com)
Since 1926, Kelley Blue Book, The Trusted Resource(R), has provided
vehicle buyers and sellers with the new and used vehicle information they
need to accomplish their goals with confidence. The company's top-rated Web
site, kbb.com, provides the most up-to-date pricing and values, including
the New Car Blue Book(R) Value, which reveals what people actually are
paying for new cars. The company also reports vehicle pricing and values
via products and services, including software products and the famous Blue
Book(R) Official Guide. Kbb.com is rated the No. 1 automotive information
site by Nielsen//NetRatings and the most visited auto site by J.D. Power
and Associates eight years in a row. No other medium reaches more in-market
vehicle shoppers than kbb.com; nearly one in every three American car
buyers performs their research on kbb.com.
SOURCE Kelley Blue Book
Kelley Blue Book Marketing Research's 'Brand Watch' Finds Ford's Exteriors
Lead Among New Truck and SUVs Shoppers
IRVINE, Calif., April 30 /PRNewswire/ -- Kelley Blue Book
and Kelley Blue Book Marketing Research today announce the results of the
'Exterior Styling' segment of its newest automotive research study, Brand
Watch. The results hold some surprises. Nissan was singled out for
exceptional exterior styling of its sedans, besting all contenders
including import-brand sales leaders Honda and Toyota, which finished
second and third respectively. Even though Ford Motor Company is having
well-publicized challenges, their trucks and SUVs are perceived as having
the best exterior stylishness among active shoppers in those categories.
Domestic brands took the top spots for exterior styling in the truck
segment with GMC second, Chevrolet in third, and Dodge fourth putting
import truck brands Toyota in fifth place, Nissan in eighth place and Honda
in eleventh place for exterior styling.
In four of the seven segments, import brands were perceived by
consumers as having superior styling. BMW took the top slot among consumers
regarding exterior styling for both luxury SUVs and luxury sedans. In both
luxury segments and the convertibles/sports cars category, active shoppers
placed Mercedes-Benz in the top three, although the German luxury brand did
not rank No. 1 in any of the categories. Porsche, Lexus and Infiniti also
garnered top-three finishes in various categories.
"As vehicle reliability reaches near-parity in the market, we predict
that exterior styling will play an even bigger role in building new-vehicle
sales and brand equity," said Jack R. Nerad, executive editorial director
and executive market analyst, Kelley Blue Book. "The results of the Brand
Watch study demonstrate that the industry is, and should be, placing great
emphasis on what their vehicles look like."
Code:
Kelley Blue Book Brand Watch Study: Exterior Styling
Convertibles/Sports Trucks Minivans
Cars
1. Porsche 1. Ford 1. Dodge
2. Mercedes-Benz 2. GMC 2. Toyota
3. Jaguar 3. Chevrolet 3. Honda
Luxury SUVs Non-Luxury SUVs Luxury Sedan Non-Luxury Sedan
1. BMW 1. Ford 1. BMW 1. Nissan
2. Lexus 2. Toyota 2. Mercedes-Benz 2. Honda
3. Mercedes-Benz 3. GMC 3. Infiniti 3. Toyota
shoppers, and consumers' perceptions can add or eliminate a brand from
someone's consideration list," said Rick Wainschel vice president,
marketing and market research, Kelley Blue Book. "The real-time reporting
of the Brand Watch data and the ability to see these brand perceptions can
be extremely helpful in tracking shifts in new vehicle shopper attitudes
and developing responses to those shifts."
Available to vehicle manufacturers and auto industry professionals,
Brand Watch taps into active shoppers to determine their perceptions of
automotive brands within specific automotive segments. Brand Watch further
delves into how each manufacturer's brand equity differs across vehicle
segments, compares the relative standing of each make vs. competitive
makes, and reveals the decision factors of car-buyers within each make and
segment. Detailed demographic and psychographic information is also
collected, reported and detailed throughout Brand Watch's comprehensive
study which is available quarterly from Kelley Blue Book Marketing
Research.
For sales inquiries on any vehicle segment or brand, please contact
Kelly Gim, director of marketing research services at 949-268-2756 or via
e-mail at kgim@kbb.com.
About Kelley Blue Book (kbb.com)
Since 1926, Kelley Blue Book, The Trusted Resource(R), has provided
vehicle buyers and sellers with the new and used vehicle information they
need to accomplish their goals with confidence. The company's top-rated Web
site, kbb.com, provides the most up-to-date pricing and values, including
the New Car Blue Book(R) Value, which reveals what people actually are
paying for new cars. The company also reports vehicle pricing and values
via products and services, including software products and the famous Blue
Book(R) Official Guide. Kbb.com is rated the No. 1 automotive information
site by Nielsen//NetRatings and the most visited auto site by J.D. Power
and Associates eight years in a row. No other medium reaches more in-market
vehicle shoppers than kbb.com; nearly one in every three American car
buyers performs their research on kbb.com.
SOURCE Kelley Blue Book
05-03-07, 04:07 PM
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