Audi A4 Commercial: The Luxury Car For People Who Can Park Themselves ... (merged )
05-10-07, 12:02 PM
#16
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And I disagree about the comments stating that the Audis aren't "luxurious". Audi is well known for having some of the highest quality interiors out there.
Rude and in your face?
05-10-07, 12:14 PM
#18
It depends on which Audi you get. I agree, at the fully-optioned level, they are among the best out there. But having test-driven a base A6, and then sat in a better-optioned one, I found the difference to be quite significant. Wood trim makes a huge difference!
A 'gut shot' etc. is kinda 'in your face' -- so is swerving into a parking spot like that. If you're not careful, that could be very dangerous.
Actually I would say that kinda driving is just plain silly, far more so than using the APGS.
But hey, you have to hand it to Audi for trying to make a statement. However those focus-group tested slogans are no where near 'The Pursuit of Perfection' or 'The Ultimate Driving Machine' -- previously it was...
"Never Follow" ?
and now
"Truth in Engineering"?
A 'gut shot' etc. is kinda 'in your face' -- so is swerving into a parking spot like that. If you're not careful, that could be very dangerous.
Actually I would say that kinda driving is just plain silly, far more so than using the APGS.
But hey, you have to hand it to Audi for trying to make a statement. However those focus-group tested slogans are no where near 'The Pursuit of Perfection' or 'The Ultimate Driving Machine' -- previously it was...
"Never Follow" ?
and now
"Truth in Engineering"?
05-10-07, 01:02 PM
#20
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if anything it's givin Lexus some more air time like someone else mentioned. it's all good, they know who they're up against and if they feel the need to do that they will. I dont think Lexus would do that, they've always focused on their product and how it's different or caters to a different market.
05-10-07, 01:07 PM
#21
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05-10-07, 01:24 PM
#22
Lexus Champion
The very fact that you appear to believe that Audi wants people to park their Audi that way is probably the very reason why apparently Audi might have to pull this ad - people are taking it too literally.
05-10-07, 01:51 PM
#23
If you can't park a vehicle yourself, you really shouldn't be driving. End of story. Same goes for the lane-change warning crap. If you cannot pay attention, you shouldn't drive.
Unfortunately, more and more people cannot park or stay in lanes. The sad byproduct of lax licensing regulations in the US
Unfortunately, more and more people cannot park or stay in lanes. The sad byproduct of lax licensing regulations in the US
05-10-07, 04:37 PM
#26
I don't think they were seriously insinuating that that's how you should park your Audi. The only point was to say "our cars are fun to drive and capable of driving, which > AGPS gizmos"
The very fact that you appear to believe that Audi wants people to park their Audi that way is probably the very reason why apparently Audi might have to pull this ad - people are taking it too literally.
The very fact that you appear to believe that Audi wants people to park their Audi that way is probably the very reason why apparently Audi might have to pull this ad - people are taking it too literally.
Regarding it getting pulled, I read that on one of the advertising sites. That said, this parking trick that they use is more of a stunt/gimmick than APGS. It requires real trickery and special skill, whereas the APGS is certified for real world use, like it or not.
Audi of course is free to claim their cars are more fun to drive, it makes for an interesting debate. Parking, not so much.
05-10-07, 06:08 PM
#30
True, Audi is #3 globally, Lexus #4.
(Audi, 17.8 percent; and Lexus, 9.9 percent.)
Audi is doing well in Europe, and China IIRC, while Lexus is charging ahead along with the other rivals in certain markets; in Australia Lexus overtook Audi last year for the #3 spot, and is now #1 in South Korea and Taiwan, not to mention on track to compete favorably in Japan. Of course, when it comes to the biggest luxury market, the US, Audi's sales are next to Infiniti's, meaning that there is potential to move up.
(Audi, 17.8 percent; and Lexus, 9.9 percent.)
Audi is doing well in Europe, and China IIRC, while Lexus is charging ahead along with the other rivals in certain markets; in Australia Lexus overtook Audi last year for the #3 spot, and is now #1 in South Korea and Taiwan, not to mention on track to compete favorably in Japan. Of course, when it comes to the biggest luxury market, the US, Audi's sales are next to Infiniti's, meaning that there is potential to move up.