Toyota Tundra Buyers Prefer Bigger V8
#1
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Something I think we already knew...
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http://www.edmunds.com/insideline/do...cleId=120853#4
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PHOENIX, Ariz. — While early reports suggested that sales of the Toyota Tundra were lagging, the truck is not only gaining sales momentum, but those sales are skewing heavily in favor of the optional 5.7-liter V8 engine, reported Bob Carter, general manager of Toyota Motor Sales, U.S.A.
Despite an environment where $3 gas is common and $4 gas is seen in Toyota regional strongholds like California and the Northeast, customers are choosing the bigger 5.7-liter engine over the truck's base V6 and optional 4.7-liter V8 engines, he said.
"All of the orders are for the 5.7-liter," Carter said. Toyota underestimated demand for the biggest available engine, which now represents 70 percent of Tundra production. The 5.7-liter engine is $950 more expensive than the 4.7-liter engine, and adds a $1,760 premium over the base V6 engine. Carter, who recently took over Toyota after heading Lexus in recent years, said that he replaced an LS 460 with a Tundra CrewMax as part of the switch. He said he loves the truck, but after getting accustomed to the LS's self-park feature, he's "having to learn how to drive again."
Carter attended a meeting with dealers in Kansas City this week, who reported strong turnout at local events designed to introduce the Tundra to Midwestern customers. In contrast to events where consumers avoid dealer representatives in an effort to check out the new hardware in peace, these shoppers were actually filling out information cards and seeking out dealer reps, Carter said.
The 5.7-liter engine provides a muscular 381 horsepower and 401 pound-feet of torque, which is a noticeable upgrade in performance and hauling capability from the 4.7's 271 hp and 313 lb-ft and the V6's 236 hp and 266 lb-ft.
EPA gas mileage is slightly worse than for the 4.7-liter V8 in 4x4 configuration, at 14 mpg city and 18 mpg highway, compared to 15/17 for the four-wheel-drive 5.7. But in 4x2 configuration, the 5.7's mileage rating rises to 16/20, while the 4.7's mileage is unchanged. Further, the V6's highway mileage rating is the same as the 2WD 5.7's, and the six-cylinder only beats the 5.7 by 1 mpg in city driving, with a 17 mpg rating.
What this means to me: Pay attention to the details because bigger engines are not always thirstier.
Despite an environment where $3 gas is common and $4 gas is seen in Toyota regional strongholds like California and the Northeast, customers are choosing the bigger 5.7-liter engine over the truck's base V6 and optional 4.7-liter V8 engines, he said.
"All of the orders are for the 5.7-liter," Carter said. Toyota underestimated demand for the biggest available engine, which now represents 70 percent of Tundra production. The 5.7-liter engine is $950 more expensive than the 4.7-liter engine, and adds a $1,760 premium over the base V6 engine. Carter, who recently took over Toyota after heading Lexus in recent years, said that he replaced an LS 460 with a Tundra CrewMax as part of the switch. He said he loves the truck, but after getting accustomed to the LS's self-park feature, he's "having to learn how to drive again."
Carter attended a meeting with dealers in Kansas City this week, who reported strong turnout at local events designed to introduce the Tundra to Midwestern customers. In contrast to events where consumers avoid dealer representatives in an effort to check out the new hardware in peace, these shoppers were actually filling out information cards and seeking out dealer reps, Carter said.
The 5.7-liter engine provides a muscular 381 horsepower and 401 pound-feet of torque, which is a noticeable upgrade in performance and hauling capability from the 4.7's 271 hp and 313 lb-ft and the V6's 236 hp and 266 lb-ft.
EPA gas mileage is slightly worse than for the 4.7-liter V8 in 4x4 configuration, at 14 mpg city and 18 mpg highway, compared to 15/17 for the four-wheel-drive 5.7. But in 4x2 configuration, the 5.7's mileage rating rises to 16/20, while the 4.7's mileage is unchanged. Further, the V6's highway mileage rating is the same as the 2WD 5.7's, and the six-cylinder only beats the 5.7 by 1 mpg in city driving, with a 17 mpg rating.
What this means to me: Pay attention to the details because bigger engines are not always thirstier.
#3
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The 5.7-liter engine is $950 more expensive than the 4.7-liter engine, and adds a $1,760 premium over the base V6 engine
...
The 5.7-liter engine provides a muscular 381 horsepower and 401 pound-feet of torque, which is a noticeable upgrade in performance and hauling capability from the 4.7's 271 hp and 313 lb-ft and the V6's 236 hp and 266 lb-ft.
EPA gas mileage is slightly worse than for the 4.7-liter V8 in 4x4 configuration, at 14 mpg city and 18 mpg highway, compared to 15/17 for the four-wheel-drive 5.7. But in 4x2 configuration, the 5.7's mileage rating rises to 16/20, while the 4.7's mileage is unchanged. Further, the V6's highway mileage rating is the same as the 2WD 5.7's, and the six-cylinder only beats the 5.7 by 1 mpg in city driving, with a 17 mpg rating.
...
The 5.7-liter engine provides a muscular 381 horsepower and 401 pound-feet of torque, which is a noticeable upgrade in performance and hauling capability from the 4.7's 271 hp and 313 lb-ft and the V6's 236 hp and 266 lb-ft.
EPA gas mileage is slightly worse than for the 4.7-liter V8 in 4x4 configuration, at 14 mpg city and 18 mpg highway, compared to 15/17 for the four-wheel-drive 5.7. But in 4x2 configuration, the 5.7's mileage rating rises to 16/20, while the 4.7's mileage is unchanged. Further, the V6's highway mileage rating is the same as the 2WD 5.7's, and the six-cylinder only beats the 5.7 by 1 mpg in city driving, with a 17 mpg rating.
same reason they underestimated the IS 250/350 ratio, 350 price over 250 was an automotive bargain for the power you gain, and theres little difference in mileage
Last edited by 4TehNguyen; 05-22-07 at 10:05 AM.
#4
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At least Toyota was smart enough to offer the 5.7. Without it the Tundra (obviously) would not be so popular. If you're going to buy a big truck like a Tundra, you probably bought it to fill with stuff, tow, or both, and the biggest engine just makes everything work more smoothly.
Is the 4.7 a carryover from the prior Tundra? If it gets worse fuel economy, why would anyone want it?![Egads!](https://www.clublexus.com/forums/images/smilies/pat.gif)
The V6 would only make sense for the ugly 2 door.
Is the 4.7 a carryover from the prior Tundra? If it gets worse fuel economy, why would anyone want it?
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The V6 would only make sense for the ugly 2 door.
#7
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^^^ How about update the 4.7 with Direct injection for better economy and 300hp/350+ft/lbs and yes, stick it in the Tacoma, FJ, 4Runner and yes, leave it as an option in the Tundra
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#9
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The new Tundra is selling like hotcakes here in my part of SoCal. Two of my neighbors have them in their driveways. One of them just bought it last night.
#10
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No question, under the skin, it is indeed an excellent truck, frame and powertrain-wise (see my review). The main problem is that the skin itself (body panels, hardware, and trim), for a pickup truck, is insultingly cheap and flimsy.....about on a par with the new Ford Mustang.
#11
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