Gojirra99

Best Interior Styling Among New Vehicle Brands Named in Consumer Perception Study


Kelley Blue Book Marketing Research's 'Brand Watch' Finds Toyota Brands
Have Best Interior Styling


IRVINE, Calif., June 4 /PRNewswire/ -- Kelley Blue Book
(http://www.kbb.com) and Kelley Blue Book Marketing Research today
announces the results of the 'Interior Styling' segment of its consumer
automotive perceptions research study, Brand Watch. Interior styling
continues to be an important factor among active car buyers, as it plays a
significant role in overall cabin comfort. Active new vehicle shoppers
ranked the interior styling of vehicle brands based on overall comfort,
headroom and legroom, as well as interior design throughout the cabin
including intelligent layout, quality materials, convenient compartments
and superior ergonomics. According to Brand Watch, Toyota brands topped the
rankings for having the best interior styling in four vehicle categories.
Two domestic vehicle brands also claim top spots in the interior styling
study in addition to one well-known German luxury brand.

Toyota nearly swept the non-luxury categories when it comes to interior
style taking the top spot in the minivan, non-luxury SUV, and non-luxury
sedan categories. Toyota's luxury brand Lexus bested all other luxury
brands for the No. 1 spot in the luxury sedan category. Two domestic
manufacturers also garnered top positions for having the highest rated
interior cabins. GMC was chosen by in-market, new-vehicle shoppers as
having the best interior styling in the truck segment and Cadillac beat
high-powered luxury import brands Lexus, BMW and Mercedes-Benz for best
interior style in the luxury SUV category.

"Though some car reviewers have been critical of Toyota interiors it is
obvious they are a big hit with the public at large," said Jack R. Nerad,
executive editorial director and executive market analyst, Kelley Blue
Book. "On the truck side, General Motors turned in a dominant showing in
the face of strong challenges from Toyota and Nissan, each of whom would
like to capture a larger share of the truck market."

"While the average consumer has not had a chance to sit inside each
vehicle among every brand, perceptions play a large role in determining a
new vehicle shopper's consideration set," said Rick Wainschel vice
president, marketing and market research, Kelley Blue Book. "Understanding
consumer perceptions and shifts in those perceptions through the tracking
and trending of Brand Watch allows manufacturers to better understand how
to market and attract potential buyers based on their perceptions prior to
purchase."

Available to vehicle manufacturers and auto industry professionals,
Brand Watch taps into active shoppers to determine their perceptions of
automotive brands within specific automotive segments. Brand Watch delves
into how each manufacturer's brand equity differs across vehicle segments,
compares the relative standing of each make vs. competitive makes, and
reveals the decision factors of car-buyers within each make and segment.
Detailed demographic and psychographic information is also collected,
reported and detailed throughout Brand Watch's comprehensive study which is
available quarterly from Kelley Blue Book Marketing Research.

About Kelley Blue Book (kbb.com)

Since 1926, Kelley Blue Book, The Trusted Resource(R), has provided
vehicle buyers and sellers with the new and used vehicle information they
need to accomplish their goals with confidence. The company's top-rated Web
site, kbb.com, provides the most up-to-date pricing and values, including
the New Car Blue Book(R) Value, which reveals what people actually are
paying for new cars. The company also reports vehicle pricing and values
via products and services, including software products and the famous Blue
Book(R) Official Guide. Kbb.com is rated the No. 1 automotive information
site by Nielsen//NetRatings and the most visited auto site by J.D. Power
and Associates eight years in a row. No other medium reaches more in-market
vehicle shoppers than kbb.com; nearly one in every three American car
buyers performs their research on kbb.com.

SOURCE Kelley Blue Book

4TehNguyen

iTrader: (1)

audi shouldve been on there, not infiniti

XeroK00L

Great list, particularly with Toyota and Lexus topping almost every category there is.

Caddy beating Lexus in LSUV? I guess the LX570 can't be coming soon enough.

encore888

#1 in interior styling for Luxury Sedans, #2 for Luxury SUVS...

Lexus is doing pretty well inside, it is indeed a strength.

Audi could get on there, however IMO they don't always show 'their best' -- the A6 I test-drove was bare-bones, lacking rear seat pockets even. But I have seen several very nice A6 interiors better equipped.

Gojirra99

Yup, particularly the A8 in the luxury sedan category - I like it much more than the S-class's ...

LexFather

Lexus and Toyota interiors are really good to me, people seem to agree. I'm shocked Infiniti is #3....