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View Poll Results: How do you feel about gold-badging on a luxury vehicle?
I love it - makes the car look even classier!
5.60%
It's ok - doesn't effect me either way.
15.20%
Not my preference - probably wouldn't buy a car with it.
31.20%
I would never own a vehicle with gold-badging.
48.00%
Voters: 125. You may not vote on this poll

Gold-Badging - worst option ever on a luxury vehicle?

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Old 06-07-07, 11:37 PM
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LetMeShowU
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Default Gold-Badging - worst option ever on a luxury vehicle?

Is it just me or does gold-badging completely ruin the image of a luxury car? I've been looking through different car ad sites lately and I've stumbled upon quite a few GS's & LS's with gold-badging. I hope I'm not offending anyone by saying this, but to me, it just makes the car look as if it's worth less. IMO, it just clashes with the grill and chrome accents and makes the cars look busy.

Also, in every one that I've seen, the badging itself never looks shiny. It always looks like a dull gold Christmas ball. Maybe if it looked as shiny as the chrome, it would be better looking?
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Old 06-07-07, 11:38 PM
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Hartawan
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I hate gold badging, but whatever floats their boat.
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Old 06-08-07, 12:02 AM
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GFerg
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It was cool back in the early-mid 90's. Not so much now.
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Old 06-08-07, 12:07 AM
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Gojirra99
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I think they're only passable on a white car (I still won't have them on my own car though), but not the rest .
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Old 06-08-07, 12:54 AM
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encore888
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I've seen many, many early model Lexus sedans and coupes with gold badging. I don't mind it...just not for me.
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Old 06-08-07, 01:35 AM
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GSteg
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Gold was the thing back then. It's chrome now. It'll be carbon fiber later on
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Old 06-08-07, 03:48 AM
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GS300Rich
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Never liked gold emblems, really dont like them now
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Old 06-08-07, 04:02 AM
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Iceman
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It very much depends on the color of the car. I agree that faded gold badges look extremely cheap in any case. And often the gold badging clashes with the shiny silver of the other chrome accents on the car.

Black pearl badging can also look bad on certain colors of car. For instance, I have never understood why anyone would put black badges on a black car!
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Old 06-08-07, 05:40 AM
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When it was popular in the 90's, it used to look decent on cars with pearl white paint, but that time as passed. If I bought a car with gold emblems now, you can bet that I'd de-badge the thing.
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Old 06-08-07, 06:53 AM
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Never liked my gold emblems on my RX300, the got taken off and everything was smoothed over, even my front gold L was painted silver, but now has been replaced by a Harrier emblem.

I probably got this trait from my father, who also despised gold emblems, and I can remember removing the small gold tire caps on our XJ6 Vanden Plas and replacing it with silver ones. I can also recall the time we looked at a Grand Cherokee when they first came out on the market, and I remember both of our comments to the salesperson, "can you get rid of ALL of the gold on the exterior?"

However, if someone else wants this for their own vehicle, who am I to complain.

Last edited by Lexmex; 06-08-07 at 07:25 AM.
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Old 06-08-07, 07:23 AM
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GStateOM
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One of the reasons that I was drawn to my GS

Pearl White w/Gold badging!

I do agree that they look best on white.
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Old 06-08-07, 07:30 AM
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aliti19
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It was definitely the style in the early-mid 90's. My dad's dark green LS has them & it looks pretty good. There are certain cars that can get away with it.
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Old 06-08-07, 07:32 AM
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It really never bothered me. I surely couldn't see it on my A8 though even if it were white.
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Old 06-08-07, 07:55 AM
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Gotham
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The only time I thought gold badging looked good was on the original Lexus SC 430 in the crystal white color. (that was when I still was a few years from being old enough to drive)

The black pearl badging still looks cool to me when done properly.
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Old 06-08-07, 08:16 AM
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mmarshall
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Originally Posted by Robarapta
I think they're only passable on a white car (I still won't have them on my own car though), but not the rest .
I'm with Andrew...gold generally looks best on a white paint job, particularly a White Pearl. Other than that, silver/chrome beats gold trim hands-down.
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