Will Lexus Ever Get Full Autonomy?
07-10-07, 08:15 PM
#1
Will Lexus Ever Get Full Autonomy?
I was driving home from Atlanta and, while my passengers were sleeping, I started thinking about general crap. As a third gen GS passed me, I began wondering if Lexus would ever get full autonomy from Toyota. I know it seems like a pretty big stretch, but considering how Lexus has become it's own global brand recently, I don't think it would be too far from the realm of reality. As is, the Lexus lineup has undergone massive changes from the days when a lot of the parts were stamped with the Toyota name (Like my second gen) to now having everything stamped with Lexus.
For some reason, I think that if any of the luxury divisions would do it, it would be Lexus. They seem to be running their own shop now that they have become a worldwide brand, rather than a re-badged Toyota.
Anyhow, these are just my crazy thoughts and would like to know other members inputs.
For some reason, I think that if any of the luxury divisions would do it, it would be Lexus. They seem to be running their own shop now that they have become a worldwide brand, rather than a re-badged Toyota.
Anyhow, these are just my crazy thoughts and would like to know other members inputs.
07-10-07, 08:27 PM
#2
I was driving home from Atlanta and, while my passengers were sleeping, I started thinking about general crap. As a third gen GS passed me, I began wondering if Lexus would ever get full autonomy from Toyota. I know it seems like a pretty big stretch, but considering how Lexus has become it's own global brand recently, I don't think it would be too far from the realm of reality. As is, the Lexus lineup has undergone massive changes from the days when a lot of the parts were stamped with the Toyota name (Like my second gen) to now having everything stamped with Lexus.
For some reason, I think that if any of the luxury divisions would do it, it would be Lexus. They seem to be running their own shop now that they have become a worldwide brand, rather than a re-badged Toyota.
Anyhow, these are just my crazy thoughts and would like to know other members inputs.
For some reason, I think that if any of the luxury divisions would do it, it would be Lexus. They seem to be running their own shop now that they have become a worldwide brand, rather than a re-badged Toyota.
Anyhow, these are just my crazy thoughts and would like to know other members inputs.
Or as in Toyota sharing less and less parts that are Toyota parts? I doubt this as well because part sharing is a great way to reduce costs.
07-10-07, 08:32 PM
#3
What do you mean by full autonomy? As in they split off from Toyota completely and become their own brand? I highly doubt that Toyota would allow such a thing to happen.
Or as in Toyota sharing less and less parts that are Toyota parts? I doubt this as well because part sharing is a great way to reduce costs.
Or as in Toyota sharing less and less parts that are Toyota parts? I doubt this as well because part sharing is a great way to reduce costs.
07-10-07, 09:00 PM
#5
I don't think there is a chance at all. Too many models share cross platforms either in parts or models. Also, Toyota designed tends to share more in common with Lexus than the other way around. The manufacturing of parts and suppliers rolls over to both cars.
07-10-07, 11:24 PM
#6
Lexus Test Driver
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They practically treat Lexus as if they aren't the same company. Thats what makes them so good at what they do, they don't use the same engineers as they do in Toyota. On the other hand Honda has a problem with doing that to Acura and thats why they will remain where they are unless they take a much different approach.
07-11-07, 12:15 AM
#7
It's starting to happen:
http://en.wikipedia.org/wiki/Lexus#D...and_technology
This written partly by yours truly. 
Source: http://www.autofieldguide.com/articles/090601.html
http://en.wikipedia.org/wiki/Lexus#D...and_technology
In 2005, Lexus completed a full organizational separation from parent company Toyota, with dedicated Lexus Design, engineering, training, and manufacturing centers working exclusively for the luxury division.[21] This effort coincided with the launch of Lexus in its home market of Japan, and an expanded global launch of Lexus in major world markets. A recent focus of the Lexus Development Center (founded in 2003) is the introduction of L-finesse,
Source: http://www.autofieldguide.com/articles/090601.html
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07-11-07, 08:23 AM
#10
Super Moderator
In a lot of the world, Lexus is still sold through a Toyota dealer, in fact I heard that this was going to be part of the strategy down here at some point.
07-11-07, 08:36 AM
#11
Only thing that I wish was different is for the RX/ES to be on a dedicated Lexus chassis. I feel like placing at least the RX on a RWD chassis, perhaps the IS platform, would only be good. 270HP is simply too much for the FWD models. Swap the layout, and a 270HP RWD RX wouldn't be too bad.
I am about to swap into an RX350 from my GX 470, and am not at all looking forward to it
I am about to swap into an RX350 from my GX 470, and am not at all looking forward to it
07-11-07, 11:24 AM
#12
That's how Lexus Europe got started. However, having Lexus sold with Toyota hurt the luxury image, so Lexus Europe has now embarked on more standalone Lexus dealerships.
07-11-07, 11:39 AM
#13
This makes me think of the Porsche and VW overlap that was written-up in Fortune recently. Some hints at how the combination works.
http://money.cnn.com/magazines/fortu...5700/index.htm
http://money.cnn.com/magazines/fortu...5700/index.htm
07-11-07, 11:57 AM
#14
Lexus Fanatic
The main reason i bought a Lexus was BECAUSE its a Toyota. When you buy a new car *if you want reliability* you buy japanese, best japanese is Toyota, I wanted upscale so i got a lexus. If there were Toyota badges for the 2IS, i woulda swapped out the lexus for the toyota ones the first wk.
