VP Marketing Deborah Wahl Meyer leaves Lexus for Chrysler
08-15-07, 01:28 PM
#1
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VP Marketing Deborah Wahl Meyer leaves Lexus for Chrysler
http://www.adweek.com/aw/national/ar..._id=1003626465
Meyer joined Toyota in 2001; previously she was at Lincoln-Mercury and Mazda.
Chrysler to Hire Lexus Exec
August 15, 2007
By Steve Miller
Chrysler spends about $1.4 billion annually on ads.
DETROIT Chrysler will add Lexus vp, marketing Deborah Wahl Meyer to its executive team, sources told Brandweek today.
Meyer will report to Steven Landry, evp of North American sales and marketing, per sources. She replaces George Murphy, svp, global brand management since 2001, who was let go in May.
That move came shortly after Cerberus Capital Management sealed the deal to purchase 80 percent of Chrysler. The agreement was finalized this month.
A Lexus representative said that Meyer "has not officially resigned," and declined to comment further. Lexus has removed photos of Meyer from its Web site. A Chrysler rep also declined comment.
August 15, 2007
By Steve Miller
Chrysler spends about $1.4 billion annually on ads.
DETROIT Chrysler will add Lexus vp, marketing Deborah Wahl Meyer to its executive team, sources told Brandweek today.
Meyer will report to Steven Landry, evp of North American sales and marketing, per sources. She replaces George Murphy, svp, global brand management since 2001, who was let go in May.
That move came shortly after Cerberus Capital Management sealed the deal to purchase 80 percent of Chrysler. The agreement was finalized this month.
A Lexus representative said that Meyer "has not officially resigned," and declined to comment further. Lexus has removed photos of Meyer from its Web site. A Chrysler rep also declined comment.
08-15-07, 06:11 PM
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second that ... you can market a crappy product all you want but at the end of the day it's still crappy and your customers are still coming back unhappy and not really in the mood to be a repeat customer.
HEAR THAT CHRYSLER!!! MAKE BETTER CARS
like, they could cut their line to maybe ~3 cars and just do a damn good job of those 3 cars to re-establish credibility and a name that is a least a little synonomous [sp] w. some level of decent quality
HEAR THAT CHRYSLER!!! MAKE BETTER CARS
like, they could cut their line to maybe ~3 cars and just do a damn good job of those 3 cars to re-establish credibility and a name that is a least a little synonomous [sp] w. some level of decent quality
08-16-07, 09:43 AM
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08-16-07, 09:57 AM
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Once a consumer reaches a certain level, flashy ads do little to promote it. While nice eye candy, that is all it becomes. Then, one cannot speak of the masses who's zombie like buying habits are so easily swayed by TV commercials. 
I suppose this is what Chrysler thinks will improve sales?
I suppose this is what Chrysler thinks will improve sales?
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08-16-07, 03:13 PM
#8
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Good points..."it's the product, stupid" has been a part of Lexus philosophy since the beginning...the slick marketing was gravy which helped as well.
I suppose Ms. Meyer's insider knowledge may not have as big an impact, given that Chrysler is no longer allied with Mercedes. If she had 'defected' to Benz, that would be a different story.
I suppose Ms. Meyer's insider knowledge may not have as big an impact, given that Chrysler is no longer allied with Mercedes. If she had 'defected' to Benz, that would be a different story.
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