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BMW CEO fuming over Chinese knock-off of popular X5

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Old 08-28-07, 08:04 PM
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LexFather
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Talking BMW CEO fuming over Chinese knock-off of popular X5


BMW CEO Norbert Reithofer is not happy. In a case which proves that nothing is immune to the slight of hand of Chinese manufacturers and their ability and willingness to clone any product on earth, BMW has been forced to threaten legal action over a cheap knock-off version of their popular X5 SUV.

The Chinese-made SUV which ironically enough is called CEO is almost identical in appearance to BMW’s X5…especially from the rear.

The Chinese knock-off is reportedly set be presented at the international automobile fair IAA in Frankfurt Germany later this year.
http://www.ceosmack.com/2007/08/28/b...ar-x5-suv-pics

 
Old 08-28-07, 08:05 PM
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While the front is different the sides and rear are damn near identical. I agree with BMW, this is not cool.
 
Old 08-28-07, 08:23 PM
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GSteg
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Most Chinese manufactors do not respect other companies' work. All they care about is profit and if the car is popular, they'll make money out of it.
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Old 08-28-07, 08:24 PM
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The Chinese has been doing this to other automakers for years. Perhaps BMW should find out how other automakers addressed this problem...
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Old 08-28-07, 08:27 PM
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Haha ive seen it in real life.
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Old 08-28-07, 08:37 PM
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Shawnmack
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What about the KIA suv it looks more like the last gen RX than the CEO to the X5.
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Old 08-28-07, 08:55 PM
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Haha, CEO is about 10 years late with the copy.
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Old 08-28-07, 09:41 PM
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The chinese copy everything, not just cars, and their government couldn't give a flying crap about copyrights and patents.
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Old 08-28-07, 10:55 PM
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wasnt there a rx copy too?
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Old 08-28-07, 11:59 PM
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"If you build it........ they will copy it"
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Old 08-29-07, 12:01 AM
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bruce van
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If BMW cannot do anything to stop this from happening, this is a pretty sad day.
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Old 08-29-07, 12:09 AM
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If international knockoffs could have been stopped APPLE would have been the first to kill off the nano copies from china.

At least hyundai worked with Lexus on the Sonata GLS design in 1992 rather than just blatantly ripping the LS400 off in many areas.
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Old 08-29-07, 01:19 AM
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Originally Posted by ksxxsk
Apple couldn't stop Microsoft...

I don't see how BMW can stop this company--especially when you can't obtain design patents on the overall look of the back-end of a car. You can get design patents on headlights, tailights, emblems, wheels, etc. It looks like this company made sure to avoid infringing on all of those entities.

Is the Chrysler 300C infringing on the overall look-and-feel of the RR Phantom?




Is/was Windows infringing on the GUI of Apple's Macintosh?


How about the new Microsoft Zune? Looks to me like they are "copying" the ipod...



It is clear that an individual company "copied" BMW's design--particularly the rear end. I don't see how "copying" is limited to Chinese businesses let alone Chinese people as a whole. I don't know about the laws regarding "look-and-feel" but I do know that the courts ruled against Apple in the past.
And Apple copied the Regency TR-1, all the way back from the '50's!! Anyway, check them out and you will see the similarities...

http://people.msoe.edu/~reyer/regency/
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Old 08-29-07, 03:56 AM
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Originally Posted by ksxxsk
You get an A for effort.
Haha finally I get an A . I guess college is good for something afterall .
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Old 08-29-07, 05:24 AM
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Originally Posted by Shawnmack
What about the KIA suv it looks more like the last gen RX than the CEO to the X5.
Kia bought the chassis of the RX from Lexus to develop it's SUV that's why it looks so similar.

Originally Posted by balutsc300
wasnt there a rx copy too?
There was also a RX330/350 knock off as well, they failed miserably at making it look good though.
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