VW sets 10 year goal to catch up to Toyota
09-03-07 | 09:53 AM
#1
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VW sets 10 year goal to catch up to Toyota
VW sets 10 year goal to catch up to Toyota
Posted on Monday 3 September 2007
Volkswagen Group has given itself ten years to catch up with Toyota in terms of productivity and profit as part of CEO Martin Winterkorn’s pledge to close the gap in performance between the two carmakers. The timeframe is backed by Porsche CEO Wendelin Wiedeking, who sees Toyota’s success as a benchmark that VW must reach. Wiedeking is also a member of the VW board and is the mastermind behind Porsche’s acquisition of a 31% stake in VW. There are rumors this may even increase to 51% but either way Wiedeking will be playing an increasing role at VW.
The new ten-year plan is still being drafted but it’s likely to be similar to Winterkorn’s original ‘Route 15’ plan, which he instilled at Audi during his stint as CEO of the premium brand. One official revealed to Automotive News that the new plan has set 2018 as a target and it will include both “sales and financial goals.”
One advantage Toyota has over VW is its strong presence in the US, where VW’s major brands are still regarded as small players. According to analysts, VW needs to increase volume while also improve productivity. The key will be to take advantage of parts sharing and extending the life-cycle of components.
VW is not alone in setting a new strategic plan. Rivals BMW, Daimler are currently reviewing their strategic plans as is PSA Peugeot-Citroen, which is expected to announce a new strategy within months.
Posted on Monday 3 September 2007
Volkswagen Group has given itself ten years to catch up with Toyota in terms of productivity and profit as part of CEO Martin Winterkorn’s pledge to close the gap in performance between the two carmakers. The timeframe is backed by Porsche CEO Wendelin Wiedeking, who sees Toyota’s success as a benchmark that VW must reach. Wiedeking is also a member of the VW board and is the mastermind behind Porsche’s acquisition of a 31% stake in VW. There are rumors this may even increase to 51% but either way Wiedeking will be playing an increasing role at VW.
The new ten-year plan is still being drafted but it’s likely to be similar to Winterkorn’s original ‘Route 15’ plan, which he instilled at Audi during his stint as CEO of the premium brand. One official revealed to Automotive News that the new plan has set 2018 as a target and it will include both “sales and financial goals.”
One advantage Toyota has over VW is its strong presence in the US, where VW’s major brands are still regarded as small players. According to analysts, VW needs to increase volume while also improve productivity. The key will be to take advantage of parts sharing and extending the life-cycle of components.
VW is not alone in setting a new strategic plan. Rivals BMW, Daimler are currently reviewing their strategic plans as is PSA Peugeot-Citroen, which is expected to announce a new strategy within months.
09-03-07 | 02:18 PM
#6
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From: Virginia/D.C. suburbs
Richie is correct. According to Consumer Reports, virtually all of VW's U.S-market models are below or well below average in reliability. There are several problem areas, but electronics seems to be the chief one. And from his post, we have to assume that the same is true in Holland.
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09-03-07 | 04:07 PM
#8
Lexus Test Driver
Joined: Sep 2006
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From: TX
09-03-07 | 10:07 PM
#12
In other news the top 3 at VW were seen today visiting a known crack neighborhood. When they left corporate they said they'd be back later as they were going to collect their thoughts.
09-03-07 | 10:13 PM
#13
Yeah -- Good luck VW. I prefer you guys still make cool cars. Quality over quantity .. cough.
09-05-07 | 12:48 AM
#15
Am I the only one that highly doubts Toyota will remain the top for the next decade? There's an old saying in Japan...1000 years to build a castle, 1 day to destroy it...or something like that.
Recall King Toyota 99.9% defect rate past 3 years. Top at Mitsubishi-Fuso at 1850%
Is Toyota and Ministry of Transportation Hints Collaborating to Hide Recalls?
Toyota Does not Publish Recall Recovery Rate
All from "MyNewsJapan"
Of course, I wouldn't take every word for word, but read it with a grain of salt. Pretty interesting read if you can understand Japanese...
Recall King Toyota 99.9% defect rate past 3 years. Top at Mitsubishi-Fuso at 1850%
Is Toyota and Ministry of Transportation Hints Collaborating to Hide Recalls?
Toyota Does not Publish Recall Recovery Rate
All from "MyNewsJapan"
Of course, I wouldn't take every word for word, but read it with a grain of salt. Pretty interesting read if you can understand Japanese...