Lexus Leases Are A Huge Rip-Off
#61
https://www.clublexus.com/forums/sho...d.php?t=306406
You are well aware the Summer Sale is over (rates went up/residuals dropped) and 350's are extremely rare right now. When leasing/buying any car ALL factors must be taken into consideration - including market fluctuations.
If you can find a way to get me a new 45k dollar IS350 for 550/month, 12k miles a year, 24 months, zero down, including all taxes - and get it to me here in the Memphis area, I'll lease it instead of the 335i. You have my word. And if the only IS350 you can find is, say, 40k (sticker), then I'd be fine with the appropriate relative reduction lease payment.
Either that or wait for this year's "December to Remember" sales event.
#62
I'm guessing this was with a down payment, or for 36 months, or for a IS350 with a sticker under 40k
You have just answered your own question here:
https://www.clublexus.com/forums/sho...d.php?t=306406
You are well aware the Summer Sale is over (rates went up/residuals dropped)
https://www.clublexus.com/forums/sho...d.php?t=306406
You are well aware the Summer Sale is over (rates went up/residuals dropped)
#64
I think it also helps that I used to work on the "inside" and I can talk the dealer's language to negotiate the best deal at the right time. I waited for a year for the right deal to come along and thankfully I had the luxury of waiting because I wasn't in a hurry.
As you already know from your own thread, the Summer Sales event always ends on Labor Day. But luckily for you, December to Remember starts up right after Thanksgiving.
#65
-If you want to buy a luxury car, buy a Lexus. You won't be sorry. They're priced better that the Germans and you'll be getting a lot more car for your buck.
-If you want to lease, lease a German car.
(If anyone can show me why the above analysis is not accurate I'll eat me virtual hat)
With that said, I should have leased my IS350 instead of paying cash. I can't stand driving a car for more than 2 years or 30K miles. I promised myself that I would keep this IS350 until it hits 50K miles but now I am seriously itching for a new car.
Last edited by STIG; 09-15-07 at 03:17 PM.
#66
#67
Guest
Posts: n/a
Let me say this is a great discussion.
I guess bottom line, Lexus is the #1 selling luxury brand and BMW is #2. So clearly, even with different selling strategies, it works for both companies.
Also, looking at both companies pre-owned (certified) sales, they are up and up as well.
Again, my point was not to really judge a person's choice on what or how they buy their car. My observation is BMW needs to maybe lower their MSRP instead of offering class leading incentives and they may need to scale back their lease offers as it is questionable for a luxury brand.
I guess bottom line, Lexus is the #1 selling luxury brand and BMW is #2. So clearly, even with different selling strategies, it works for both companies.
Also, looking at both companies pre-owned (certified) sales, they are up and up as well.
Again, my point was not to really judge a person's choice on what or how they buy their car. My observation is BMW needs to maybe lower their MSRP instead of offering class leading incentives and they may need to scale back their lease offers as it is questionable for a luxury brand.
#68
It would be interesting to know, by model, the percentage of people who lease, finance or lease a new BMW, Mercedes and Lexus. I suspect that a larger percentage of buyers who lease or finance are buying the less expensive models of each make.
Before 1990, in my BL (before Lexus) days, I spent a lot of time at the Mercedes dealership getting the damned things fixed.
When I got bored with the waiting room, I sometimes wandered around the showroom floor looking at cars and talking with with my favorite Mercedes salesman.
Perhaps the most memorable conversation with this salesman was when he told me that he never got used to seeing most Mercedes S-class buyers getting out their checkbooks and paying him in full for their new cars.
But maybe things have changed.
Before 1990, in my BL (before Lexus) days, I spent a lot of time at the Mercedes dealership getting the damned things fixed.
When I got bored with the waiting room, I sometimes wandered around the showroom floor looking at cars and talking with with my favorite Mercedes salesman.
Perhaps the most memorable conversation with this salesman was when he told me that he never got used to seeing most Mercedes S-class buyers getting out their checkbooks and paying him in full for their new cars.
But maybe things have changed.
#70
So now we've moved on from saying that leasing a vehicle is bad personal financial sense to saying that BMW is hurting itself by doing this?
Do you guys have the corporate documents showing that they're losing money on these vehicles or are you just guessing?
Either way - I honestly don't care about if BMW is maintaining enough profit margin or hurting its reputation by being competitive with their lease rates. I'm not 'attached' to BMW - like some company that I'm going to be upset if they go belly up. I'll just go lease some other brand of car - whatever I feel is the best for my money at that time. And if there are no good lease rates, then maybe I'll buy. But right now there are several brands - not just BMW, that have lease rates at the 70% mark or higher for 24 months.
It's called competition. It's a natural force of the free economy.
Lexus apparently views itself as too good for competition - or maybe that's just WHO they want to market themselves to. You know, there are certain brands that do very well marketing themselves to people who like everyone to know that they paid a lot and they like to know that nobody else got any better of a deal.
I'm not denying there isn't a market where Lexus is aiming. Obviously there is as they sell very well - especially here in the US where people love to throw around money like it's water. I'm just saying that's not the kind of marketing I'm interested in. I'm interested in bang for my buck for a 2-3 year lease or ownership. Right now Lexus fails miserably at that.
Do you guys have the corporate documents showing that they're losing money on these vehicles or are you just guessing?
Either way - I honestly don't care about if BMW is maintaining enough profit margin or hurting its reputation by being competitive with their lease rates. I'm not 'attached' to BMW - like some company that I'm going to be upset if they go belly up. I'll just go lease some other brand of car - whatever I feel is the best for my money at that time. And if there are no good lease rates, then maybe I'll buy. But right now there are several brands - not just BMW, that have lease rates at the 70% mark or higher for 24 months.
It's called competition. It's a natural force of the free economy.
Lexus apparently views itself as too good for competition - or maybe that's just WHO they want to market themselves to. You know, there are certain brands that do very well marketing themselves to people who like everyone to know that they paid a lot and they like to know that nobody else got any better of a deal.
I'm not denying there isn't a market where Lexus is aiming. Obviously there is as they sell very well - especially here in the US where people love to throw around money like it's water. I'm just saying that's not the kind of marketing I'm interested in. I'm interested in bang for my buck for a 2-3 year lease or ownership. Right now Lexus fails miserably at that.
NOBODY here said leasing is "bad financial sense"; nobody but you.
Again, BMW is NOT losing money on these vehicles, and Benz is NOT losing money on these vehicles. Their overall company profit margins are DROPPING, despite increased worldwide sales so obviously these awesome leases that you're getting have something to do with it. If you don't know what profit margins are then you shouldn't be discussing this point.
And quite honestly, if you're interested in "bang for the buck" WHY are you even looking at luxury cars? Luxury cars aren't about "bang for the buck". If Benz and BMW weren't offering these great lease deals, then what would you consider as "bang for the buck" in the luxury market?
If you want "bang for the buck", why didn't you look at Honda, Toyota, GM, or any other cheaper, mainstream brand?
The best bang-for-the-buck you can get is arguably from GM, Ford, or Chrysler right now, not BMW or Benz.
I have no idea where you got that from, but you're wrong.
If Lexus lease prices are higher than equivalent M-B/BMW leases, it must be that Lexus leases are, ipso facto, "correct" and M-B/BMW leases are subsidized and that they're losing money (or at least not making much...I'd like to see a link to this effect as I think M-B has been having record profits absent their ill-fated purchase of Chrysler) on each one...and if this arguement doesn't work, then we're going to posit the equally absurd proposition that (a) Lexus doesn't want to move "too much product" because it wants to retain "exclusivity" (bwahahahahah) or (b) that the Germans are building a Frankenstein of massive used car inventories that will be priced way to high due to presumed 'residual value' to have any reasonable chance of selling, thus presaging what amounts to the housing bubble in the US where prices will fall precipitously as soon as the sheer enormity of this becomes evident.
Clearly, if one can show that M-B/BMW are showing record profits and love their ever increasing market share, the above point becomes (how to put this delicately) moot at best.
Lexus offers better service than the Germans and this is why we should tolerate the higher lease prices. Link please.
Lexus is a better engineered brand and is, thus, "a better car" and this is why Lexus wants to encourage sales and discourage leases. Hmmm, while the contention that Lexus automobiles are more reliable and, in many ways, better engineered than their German counterparts is doubtless true, the extention of this to justify the "let's give them really good sale prices but lousey lease prices, is a bit of a stretch.
M-B/BMW drivers are poseurs who can't afford to own their cars, that's why they like to lease their higher prestige, higher priced cars at lower lease prices. Silly beyond words and the very definition of a "sour grapes" arguement. 'Nuff said.
Well boys and girls(?) it still comes down to this.
-If you want to buy a luxury car, buy a Lexus. You won't be sorry. They're priced better that the Germans and you'll be getting a lot more car for your buck.
-If you want to lease, lease a German car.
(If anyone can show me why the above analysis is not accurate I'll eat me virtual hat)
Clearly, if one can show that M-B/BMW are showing record profits and love their ever increasing market share, the above point becomes (how to put this delicately) moot at best.
Lexus offers better service than the Germans and this is why we should tolerate the higher lease prices. Link please.
Lexus is a better engineered brand and is, thus, "a better car" and this is why Lexus wants to encourage sales and discourage leases. Hmmm, while the contention that Lexus automobiles are more reliable and, in many ways, better engineered than their German counterparts is doubtless true, the extention of this to justify the "let's give them really good sale prices but lousey lease prices, is a bit of a stretch.
M-B/BMW drivers are poseurs who can't afford to own their cars, that's why they like to lease their higher prestige, higher priced cars at lower lease prices. Silly beyond words and the very definition of a "sour grapes" arguement. 'Nuff said.
Well boys and girls(?) it still comes down to this.
-If you want to buy a luxury car, buy a Lexus. You won't be sorry. They're priced better that the Germans and you'll be getting a lot more car for your buck.
-If you want to lease, lease a German car.
(If anyone can show me why the above analysis is not accurate I'll eat me virtual hat)
The links are all out there about the dropping profit margins that BMW in particular has seen. The links are out there with regards to BMW Germany being concerned about the lease rates that BMW USA is offering. The links are all out there that shows Lexus *dealer service* is better than BMW or Benz. And it's quite obvious Lexus builds a more reliable and better quality car than BMW or Benz. There is also enough evidence out there that shows quite a few "posers" (or people who can't afford the price of the car) lease BMW or Benz, which is a far higher number than the amount of "posers" who lease Lexus models.
All you have to do is look for the proof and the links, the info is all readily available.
Also, if you don't know the difference between 'profits' and 'profit margins' then honestly you shouldn't be taking part in this topic of discussion.
YES, German brands DO offer better lease rates (in North America) than Lexus. We are NOT arguing that point.
The discussion and argument is about the OP's point that Lexus leases are a "rip off". Has it ever occured that the glass is half empty instead of being half full?
PsychDoc, maybe it's NOT that Lexus leases are a "rip off" but that BMW and Benz leases are a steal and that any leases with higher rates are automatically considered a "rip off".
#71
#72
Ah, so now we're going to talk about profits vs. profit margins. As most people are aware, profits (generic sense) come in two flavors. For the sake of ease, we'll call them "quick nickels" and "slow dollars." At the end of the day it hardly matters which road you take as profits are simply a company's net income after all expenses are paid. If a company wants to move 1000's of units at a profit of only 5% on each, that's fine. Similarly, if another company wants to set it's profit margin per unit at 100% and move far less units, that's also fine. The free market has a lovely way of crushing company B in the long run as eventually people get wise to the fact that company A has the same (or better) product at a fraction of the price.
So let's not obfuscate matters by splitting hairs between overall profit and "profit margin." At the end of the day it's all about earnings which are profits after expenses. How you choose to get there is not terribly important.
Of course, the far more germaine issue here is that we're all consumers and not owners of the respective companies in question. So from my point of view, as a consumer of goods and services (or in this case, cars), I couldn't give a rat's a** about the company's profitability (unless it affects their solvency which, in turn, might affect my ability to get service in the future if it ever becomes insolvent). All I care about is what I'm getting for my dollar.
And here, after all the hand wringing is over with, the following truths continue to be evident:
-If you want to purchase a luxury car, look no further that Lexus. A fabulous car at an excellent price.
-If you want to lease, look to the Germans (remember here, we're talking about the luxury niche and even luxury buyers don't appreciate being ripped off relative to what other, equally [or better] presigious marques are charging). By that metric, Lexus is "ripping off" the leasing public.
If it makes you Lexus fan boys any happier, I'll be happy to state the corollary regarding outright purchases: BMW and M-B are ripping off the buying public.
So let's not obfuscate matters by splitting hairs between overall profit and "profit margin." At the end of the day it's all about earnings which are profits after expenses. How you choose to get there is not terribly important.
Of course, the far more germaine issue here is that we're all consumers and not owners of the respective companies in question. So from my point of view, as a consumer of goods and services (or in this case, cars), I couldn't give a rat's a** about the company's profitability (unless it affects their solvency which, in turn, might affect my ability to get service in the future if it ever becomes insolvent). All I care about is what I'm getting for my dollar.
And here, after all the hand wringing is over with, the following truths continue to be evident:
-If you want to purchase a luxury car, look no further that Lexus. A fabulous car at an excellent price.
-If you want to lease, look to the Germans (remember here, we're talking about the luxury niche and even luxury buyers don't appreciate being ripped off relative to what other, equally [or better] presigious marques are charging). By that metric, Lexus is "ripping off" the leasing public.
If it makes you Lexus fan boys any happier, I'll be happy to state the corollary regarding outright purchases: BMW and M-B are ripping off the buying public.
Last edited by PsychDoc; 09-15-07 at 09:13 PM.
#74
People buy or lease what they want and can afford. Unless a car is being repossessed then they can afford it. Might be reckless financial mismanagement to someone else looking at it but it's their life and potential problems down the road.
All these sidebars in here about 'prestige', BMW's shareholders being worried, how these discounts and incentives can't be good in the long run, and so on don't change the fact that BMWs and MBs ARE cheaper to lease than comparable Lexus. Again it's down to priorities and business strategies that determine this.
#75
plus there are ways to help lower your payments, for example by MSD. lexus has better MSD programs than say bmw i believe.