VW plans to overtake Toyota by 2015
09-24-07, 11:00 AM
#1
Lexus Test Driver
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VW plans to overtake Toyota by 2015
Volkswagen has revealed that it plans to take on the newly minted global leader Toyota and become the world's largest carmaker by 2015. The ambitious goal was confirmed by Michael Kern, head of sales and marketing for the Volkswagen brand, who said they aim to beat Toyota on both vehicle sales and profitability.
According to Kern, VW plans to bring 12 new models to its lineup in the next three years, a level unprecedented by any large carmaker. Kern was also quoted in German magazine Auto Motor Und Sport as saying "we are going to expand our presence in the United States, Russia, India and other markets."
One of the previews at the recent Frankfurt Motor Show was the up! minicar concept. Small cars are expected to be the Next Big Thing as the Indian and Chinese middle class mobilize.
As of 2007, however, Volkswagen is far behind Toyota and GM in sales. The company will manage to sell just over 6 million cars compared to more than 9 million for the two leaders.
According to Kern, VW plans to bring 12 new models to its lineup in the next three years, a level unprecedented by any large carmaker. Kern was also quoted in German magazine Auto Motor Und Sport as saying "we are going to expand our presence in the United States, Russia, India and other markets."
One of the previews at the recent Frankfurt Motor Show was the up! minicar concept. Small cars are expected to be the Next Big Thing as the Indian and Chinese middle class mobilize.
As of 2007, however, Volkswagen is far behind Toyota and GM in sales. The company will manage to sell just over 6 million cars compared to more than 9 million for the two leaders.
09-24-07, 11:28 AM
#3
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toyota's quality is going down..But its still no where near as bad as VW... and with the intro of 12 vehicles..you would think quality would get even worse...I just dont see this happening..sorry VW
09-24-07, 01:57 PM
#5
VW is great brand and they should do more... so having big plans is first step towards that.
09-24-07, 02:18 PM
#6
And I hope to be President of the USA by then.
I think VW should work on some more immediate goals for now - fixing their persistant quality issues and dealer service would be a great start.
I think VW should work on some more immediate goals for now - fixing their persistant quality issues and dealer service would be a great start.
09-24-07, 08:22 PM
#7
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VW plans to overtake Toyota by 2015
You have a better chance of becoming President next week than VW becoming #1, ever.
Funny, I saw another article recently stating a possibility that VW might withdraw from the US because of pathetic sales. And yet they think they can become #1 in 7 short years?
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09-24-07, 11:05 PM
#8
When the earth stop turning, then VW will pass Toyota. If Toyota/Lexus/Scion don't come out with new model from now till 2015, yes. I don't see it happening by 2015......maybe by 3015
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