SEMA 2007: 2008 Toyota Matrix Rally concept

Posted Oct 31st 2007 2:06PM by Damon Lavrinc


Toyota unleashed the new Matrix in a Halloween-infused joint press conference here in Vegas. The production version of the new (Corolla) Matrix debuted across the street, but we were on hand to see the Rally version unveiled on the floor at SEMA. The new design lends itself well to some modifications, but like most of the vehicles here at the show, it's more about flash than function. The front-mount intercooler helps feed a supercharged version of the Matrix's 2.4-liter four. The OZ wheels and upgraded brakes speak to the concept's functionality, as does the stripped out interior, added fuel cell and multi-point rollcage.

We'll have more details on the production version momentarily, but in the meantime, check the gallery below.

October 31, 2007 – Las Vegas - Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the all-new 10th generation Corolla sedan at a press conference today at the 2007 Specialty Equipment Market Association (SEMA) Show.

"Nearly 40 years after the Corolla was introduced to American drivers, the 2009 Corolla will continue to offer the quality and value for which the brand has long been known," said Tim Morrison, Toyota Division corporate marketing manager. "In style and substance, the tenth-generation Corolla will have a strong, new identity, all its own. It will be far more than merely the next-generation Corolla and will position itself perfectly above our entry-level Yaris and below our sales leader, the Camry."

Originally launched in Japan in 1966, Corolla first arrived in America in 1968 to instant success. For nearly four decades, Corolla has been synonymous with Toyota quality, style and value, earning a distinction as one of the most trusted cars in America. Over that span more than 30 million Corollas have been sold worldwide, making it one of the best-selling cars of all time.

The new Corolla remains true to the brand’s role as a subcompact sedan, with dimensions similar to the model it replaces. But it offers an all-new body with a lean, stylish shape, and it delivers increased interior and luggage room, more power, more economical engines and an all-new chassis and suspension.

The all-new Corolla will come in five grades – Standard, LE, XLE, the sporty S, and the performance-driven XRS.

The Corolla’s wide, low profile was developed by Toyota Design in collaboration with styling studios in Turin, Italy. Its foundation was set by the search for a lower, sportier shape than that of the previous Corolla. That search drove the decision to move the bottom of the A-pillar forward and the bottom of the C-pillar aft to increase the angle of the window glass and to improve the Corolla’s aerodynamic performance.

The standard body kit on S and XRS models helps to modify aerodynamics and enhance the Corolla’s sporty look – these include a front underbody spoiler, fog lamps, rocker moldings, upper and lower rear spoilers, and for improved air management under the car, engine undercovers.

The 2009 Corolla’s interior is sporty and distinctive – with roomy-feeling comfort. While Corolla maintains the same headroom, legroom and shoulder room as the previous model, it feels larger, thanks to a design that enhances comfort and improves utility, usability and storage.

A variety of useable, easy-to-reach storage spaces add convenience and usability to the 2009 Corolla’s interior. These include center console side pockets, a storage box above the usual glove box, front and rear door pockets that can safely hold 20-ounce bottles, a console box with a large-capacity main tray and a smaller accessory tray, an overhead console useful for storage of sunglasses or garage-door openers, and a rear-seat center armrest with an integral drink holder.

Map lights that illuminate independently are supplied for both driver and front passenger. And to aid in ingress and egress, retractable handgrips are supplied above each door opening.

The Standard, LE and XLE models will be equipped with an all-new 1.8-liter engine. The 16-valve, DOHC four-cylinder engine with Dual VVT-i (Variable Valve Timing with intelligence), produces 132 hp at 6,000 rpm and 128 lb-ft of torque at 4,400 rpm. Corolla models equipped with the 1.8-liter engine will achieve preliminary EPA city/highway fuel economy ratings of 27/35 mpg.

A five-speed manual transmission is standard with the 1.8-liter engine, and a four-speed automatic Electronically Controlled Transmission (ECT) will also be available.

For those who crave just a bit more horsepower and torque, there is the 2.4-liter engine. This engine is completely redesigned for use in the new Corolla XRS grade. The 16-valve DOHC engine with VVT-i produces 158 hp at 6,000 rpm and 162 lb-ft of torque at 4,000 rpm. Preliminary EPA city/highway fuel economy for the 2.4-liter engine is 22/30 mpg.

The 2.4-liter engine will be paired with standard five-speed manual and optional five-speed automatic transmissions.

Safety features on the all-new Corolla include standard driver and front passenger airbags, front seat-mounted side airbags and two-row side curtain airbags.

Front seats employ active headrests as standard equipment. When the vehicle is struck from the rear, a cable-actuated mechanism in the active headrest moves the headrest upward and forward to limit the movement of the seat occupant’s head.

Toyota’s Anti-lock Braking System (ABS) is standard on all grades of the Corolla and Vehicle Stability Control (VSC) with Traction Control (TRAC) and an off switch is available.

The all-new Corolla will be loaded with a comprehensive list of standard performance and convenience features. All models will be equipped with a heavy duty rear window defogger, AM/FM/CD audio with four speakers that is also XM® satellite capable, auxiliary audio input jack, air conditioning with air filter, tilt and telescopic steering wheel, 60/40 split folding rear seats, and much more.

The sporty S grade will feature standard P205/55R16 tires with full wheel covers, color-keyed front and rear underbody spoilers, fog lamps, front sport seats, leather-wrapped steering wheel, black headlamp housing, chrome exhaust tip and AM/FM/CD XM® capable audio with six speakers.

In addition to S grade features, the XRS grade adds a rear deck spoiler, P215/45 R17 tires with alloy wheels, sport strut tower brace, VSC with TRAC and an off switch, XRS scuff plate, leather-trimmed shift lever and ****, cruise control and an interior chrome accent.

An impressive list of optional comfort and utility features will be available to further enhance the Corolla driving experience such as AM/FM/six-disc CD changer with MP3/WMA playback capability, satellite radio (subscription required) and six speakers, a power package that includes power windows and door locks. Additional options on select grades include JBL Audio system with AM/FM six-disc CD changer with eight speakers and Bluetooth®, Navigation system with AM/FM CD with MP3/WMA playback capability and XM® satellite radio with XM NavTraffic® capable with six speakers, leather-trimmed seats and shift ****, tilt and slide moonroof, VSC with TRAC and cut-off switch.

The all-new Corolla will reach Toyota dealerships in February 2008.

October 31, 2007 – Las Vegas - Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the all-new second-generation Corolla Matrix at a press conference today at the 2007 Specialty Equipment Market Association (SEMA) Show.

The Toyota Matrix, the sporty five-door vehicle that helped redefine the concept of a crossover utility vehicle, has been redesigned for the 2009 model year to offer performance that matters for driver enjoyment.

"The Matrix concept was based on blending the functionality of an SUV, the style, image and performance of a sports car with the affordability of a subcompact sedan," said Tim Morrison, Toyota Division corporate marketing manager. "For 2009, it’s all that, and more. It may have the body of a five-door hatch, but it comes with the soul of a two-door sports car."

Development of the 2009 Matrix focused on greater exterior coupe-like styling with enhanced interior utility and improved dynamic performance. It was made wider with a lower stance than the current model while maintaining its interior space. The result is a sporty, dynamic shape that contains room for five people to ride in comfort. As a result of significant changes to the Matrix’s profile, the theme is flowing and dynamic. The design expresses a low center of gravity, and coupe-like style with a fun-to-drive image. From the rear, the Matrix has rounded rear windows and continuous character lines that run from the front grille to the A-pillar.

Matrix will be available in three grades – Standard, S and the XRS. And Matrix will offer the option of all-wheel drive (AWD) with the S grade. The S and XRS models integrate a front underbody spoiler with a large mesh fog lamp bezel and rear underbody spoiler. A rear deck spoiler will be standard for all XRS models.

The Matrix interior is completely redesigned to enhance driving enjoyment, comfort and utility.

Seats have been redesigned to accommodate the vehicle’s new lower profile while maintaining the expected high comfort levels, and seat positions were lowered slightly to maintain appropriate headroom. As a result, cabin space remains equal to that of the previous Matrix.

A new three-spoke steering wheel enhances the rest of the new Matrix interior. XRS models come standard with a leather-trimmed steering wheel that also includes spoke-mounted audio controls and hands-free Bluetooth® capability when equipped.

The driver and front passenger are treated to comfortable new sport seats, with seat-mounted side airbags. A fold-down seatback table will be available for the front passenger’s seat, enhancing interior utility on S and XRS. A movable and removable cup support element for the front center console helps provide versatile storage area and convenience. The cup holder area can be used as a tray when the divider is removed.

For rear-seat passengers, expanded front-to-back couple distance helps to provide additional room and comfort. A folding seat with a 60/40 split includes a middle-seat headrest for the fifth passenger.
The Matrix is equipped with a new, high-efficiency air-conditioning system with larger vents for directional accuracy and offers reduced power consumption and improved heating and cooling.

The 2009 Matrix offers the choice of two different engines, a five-speed manual transmission, and either four- or five-speed automatic transmissions.

A 16-valve, 1.8-liter four-cylinder engine will produce 132 horsepower at 6,000 rpm and 128 lb.-ft. of torque at 4,400 rpm. The engine will feature Dual VVT-i (Variable Valve Timing with intelligence) on both the intake and exhaust camshafts that helps it achieve outstanding performance and economy.

Estimated EPA fuel economy ratings are 26/32 city/highway mpg for manual transmission models and 25/31 for the automatic transmission model powered by a 1.8-liter engine.

For those who crave just a bit more horsepower and torque, the Matrix offers a 16-valve DOHC 2.4-liter four-cylinder engine with VVT-i that will produce 158 horsepower at 6,000 rpm and 162 lb.-ft. of torque at 4,000 rpm.

Matrix models powered by the 2.4-liter engine with five-speed automatic transmission will have an estimated EPA fuel economy of 21/29 city/highway mpg.

The Matrix’s base wheel is a 16-inch steel unit with a six-spoke full wheel cover. A distinctive 17-inch five-spoke aluminum wheel will be available for the S grade, and an 18-inch aluminum alloy wheel with a twin five-spoke design will come standard on the XRS grade.

Dual-stage SRS airbags will be standard for the driver and front passenger. Front seat-mounted side airbags, two-row side curtain airbags and front active headrests are also standard.

Brake performance will be improved with standard front and rear disc brakes on all Matrix grades. Anti-lock brakes (ABS) with Electronic Brake Distribution (EBD) are also standard. Vehicle Stability Control (VSC) with TRAC and off switch will be standard on XRS and available as an option on all other models. VSC automatically adjusts engine output and the vehicle’s braking force at each wheel when the vehicle experiences a loss of traction during cornering.

Form, fun and functionality will be in abundance with an array of standard convenience features across all three grades. Base equipment on all Matrix models include power color-keyed outside rearview mirrors, power steering, tilt and telescopic steering wheel, daytime running lights, heavy duty rear window defogger, intermittent windshield wipers, 12-volt power outlet, four cupholders, auxiliary audio input jack, front center console box and an engine immobilizer.

The S grade adds standard power door locks and windows with one-touch down driver-side, 115-volt power outlet, cruise control, intermittent rear window wiper, fold-flat front passenger seat, remote keyless entry, AM/FM/CD with MP3 capability and six speakers, front and rear underbody spoilers and fog lamps.

In addition to these features, the XRS grade features standard P215/45 R18 tires on 18-inch alloy wheels, sport strut tower brace, VSC with TRAC and off switch, and a three-spoke leather-trimmed steering wheel with audio steering wheel controls.

In addition to the array of standard equipment, an impressive list of optional comfort and utility features are available to further enhance the Matrix driving experience. Available options will include an AM/FM/CD with six-speaker system with DVD navigation with XM NavTraffic® capability, alloy wheels, power heated outside rearview mirror, intermittent rear window wiper, cruise control, power door locks, power windows, and remote keyless entry.

The all-new Matrix will hit Toyota dealerships in February 2008.