December 2 Remember Bows
12-04-07, 04:22 AM
#1
Lead Lap
Thread Starter
December 2 Remember Bows
For Xmas, U Can Get a Lexus - Big Red Bow & All
Steven Cole Smith | Sentinel Automotive Editor
December 4, 2007
These past eight years, the sight has become synonymous with the holidays: A Lexus with a huge red bow on top.
This Christmas season is no different -- Lexus is airing three different TV commercials, two radio spots and three print ads backing its "December to Remember" campaign, which began Nov. 21.
In one of the new commercials, a husband tricks his wife into thinking that he is unable to pick up their son from hockey practice. When the frustrated wife steps outside their home, she receives, says Lexus, "the surprise of a lifetime -- a Lexus for the holidays," adorned, of course, with a bow.
So, do people really want those big red bows when they buy a Lexus?
Yes, indeed, said Lexus Prestige Communications Manager Nancy Hubbell. "They're iconic, part of the Lexus tradition."
Lexus says that nearly 10 percent of its vehicles sold during the holidays are purchased as gifts, and many of the 223 Lexus dealers stock up on the bows, which are supplied by the company, to either give, sell or loan to customers. The campaign has spread far outside the United States -- Lexus of Borneo is delivering cars this month with the big red bow attached.
Locally, Lexus of Orlando has its own bow program.
"I'm looking at about 65 of them right now," said Mysti Stange, executive assistant at Lexus of Orlando.
These bows are slightly smaller than the huge red bows in the Lexus commercials, though.
"We just get a couple of those from Lexus," Stange said, "and we use them in the showroom."
But the smaller bows, designed especially for the dealership, are free to any customer who buys a car.
Lexus of Melbourne handles it differently. They don't stock bows, but a local party store does, and they'll get one there -- if a customer requests it.
Of course, big red bows are not exclusive to Lexus. At least one supplier wholesales them to any dealer willing to pay $80 apiece,
Still, you think of big red bows, cars and Christmas, you think of Lexus.
By the way, when you think of Lexus bows, you're thinking in a fairly exclusive price range. The base price for the entry-level Lexus, the IS 250, is $31,625.
Steven Cole Smith | Sentinel Automotive Editor
December 4, 2007
These past eight years, the sight has become synonymous with the holidays: A Lexus with a huge red bow on top.
This Christmas season is no different -- Lexus is airing three different TV commercials, two radio spots and three print ads backing its "December to Remember" campaign, which began Nov. 21.
In one of the new commercials, a husband tricks his wife into thinking that he is unable to pick up their son from hockey practice. When the frustrated wife steps outside their home, she receives, says Lexus, "the surprise of a lifetime -- a Lexus for the holidays," adorned, of course, with a bow.
So, do people really want those big red bows when they buy a Lexus?
Yes, indeed, said Lexus Prestige Communications Manager Nancy Hubbell. "They're iconic, part of the Lexus tradition."
Lexus says that nearly 10 percent of its vehicles sold during the holidays are purchased as gifts, and many of the 223 Lexus dealers stock up on the bows, which are supplied by the company, to either give, sell or loan to customers. The campaign has spread far outside the United States -- Lexus of Borneo is delivering cars this month with the big red bow attached.
Locally, Lexus of Orlando has its own bow program.
"I'm looking at about 65 of them right now," said Mysti Stange, executive assistant at Lexus of Orlando.
These bows are slightly smaller than the huge red bows in the Lexus commercials, though.
"We just get a couple of those from Lexus," Stange said, "and we use them in the showroom."
But the smaller bows, designed especially for the dealership, are free to any customer who buys a car.
Lexus of Melbourne handles it differently. They don't stock bows, but a local party store does, and they'll get one there -- if a customer requests it.
Of course, big red bows are not exclusive to Lexus. At least one supplier wholesales them to any dealer willing to pay $80 apiece,
Still, you think of big red bows, cars and Christmas, you think of Lexus.
By the way, when you think of Lexus bows, you're thinking in a fairly exclusive price range. The base price for the entry-level Lexus, the IS 250, is $31,625.
12-04-07, 07:00 PM
#4
I've always thought those commercials were so funny. Clearly, I'm not the "standard" Lexus customer.
If I bought a brand new Lexus for my wife, she would look me straight in the eye and say "You made a forty THOUSAND dollar purchase and didn't discuss it with me?!?!?!"
If I bought a brand new Lexus for my wife, she would look me straight in the eye and say "You made a forty THOUSAND dollar purchase and didn't discuss it with me?!?!?!"
12-04-07, 08:24 PM
#7
Trending Topics
12-08-07, 02:50 PM
#11
Pole Position
Join Date: Sep 2004
Location: Kentucky
Posts: 380
Likes: 0
Received 0 Likes
on
0 Posts
12-08-07, 04:05 PM
#13
Maybe, hmm...Newport Lexus supposedly uses these:
http://www.kingsizebows.com/about.htm
http://www.businesswire.com/portal/s...04&newsLang=en
http://www.kingsizebows.com/about.htm
http://www.businesswire.com/portal/s...04&newsLang=en
Thread
Thread Starter
Forum
Replies
Last Post
