Vehicle Average Sale Prices: MSRP vs. CCR
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Auto Makers Wean Themselves
From Costly Sales Incentives
Getting Better at Balancing Supply and Demand -- But Will They Stick to It?
November 12, 2007; Page D2
Maybe you don't feel it just yet, but it's that magical time of year when kids of all ages dare to dream. The leaders of big car companies have visions dancing in their heads, too, but not of sugar plums. They're dreaming of higher prices.
Sales are sluggish and consumers are worried about the impact of high energy prices on their bank accounts or their businesses. But strangely enough, the auto industry sees this as a good time to try to end a multi-year slide in real prices, adjusted for inflation and new equipment.
What Detroit – and rivals in Tokyo and Frankfurt – wants to do is convince consumers that the sticker price is the price, or at least, closer to a fair price than in the recent past.
http://online.wsj.com/public/article...144788258.html
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I think all car stores (let's not call them dealers anymore) should sell at retail price and be equal for everyone. Unless there is special sales or incentives.
It doesn't seem fair that the better haggler gets the better price.
It doesn't seem fair that the better haggler gets the better price.
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