Consumer Reports' 2008 Car Brand Perception Survey: Drivers See Toyota, Honda as Best
#19
Pole Position
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
I am sorry but you missed the entire point. Acura could sell 10 trilllion cars, and their public perception in this survey was LAST of anyone. No one said they made bad vehicles but the perception of the product is not there and if you think so you are just fooling yourself. Seems those Acuras that are sold, go to the Honda faithful, making a no brainer decision.
Honda THEMSELVES say they seek a stronger image with Acura. Your defending the defendless.
https://www.clublexus.com/forums/sho...ighlight=acura
Honda will strengthen Acura's image
https://www.clublexus.com/forums/sho...ighlight=honda
Why Acura Isn't Keeping Up
http://www.forbes.com/lifestyle/vehi..._0223feat.html
1. In this survey, the general public doesn't have much of an idea of what the brand is/stands for/sells.
2. Looking around on car internet forums, Acura is rarely mentioned outside how bad the RL is and maybe the TL.
Sales are down this year and it could very well be happy Honda owners move up to Acuras. They will Always sell Acuras. Again, nothing bad about them but nothing great.
How exactly does Acura stand out from this more competative and very crowded market? You can say SH-AWD, or loaded cars maybe? Can you say Acura is the best at anything? I find them to be nicer Hondas that are a good jack of all trades. This is not a convincing argument. It can't be their awful concepts?![](http://cache.viewimages.com/xc/72682295.jpg?v=1&c=ViewImages&k=2&d=17A4AD9FDB9CF193875DCB1DD8387ABBA57734C1A3E52722A40A659CEC4C8CB6)
![](http://www.motorauthority.com/wp-content/uploads/Acura/concepts/advanced_sports_car/final/acurasportscon_main.jpg)
Even Honda themselves stated, the TL, their best seller and arguably their best car is cross shopped with the ACCORD than any other model.
Just go to the links, Honda is very aware they have a problem.
Honda THEMSELVES say they seek a stronger image with Acura. Your defending the defendless.
https://www.clublexus.com/forums/sho...ighlight=acura
Honda will strengthen Acura's image
https://www.clublexus.com/forums/sho...ighlight=honda
Why Acura Isn't Keeping Up
http://www.forbes.com/lifestyle/vehi..._0223feat.html
1. In this survey, the general public doesn't have much of an idea of what the brand is/stands for/sells.
2. Looking around on car internet forums, Acura is rarely mentioned outside how bad the RL is and maybe the TL.
Sales are down this year and it could very well be happy Honda owners move up to Acuras. They will Always sell Acuras. Again, nothing bad about them but nothing great.
How exactly does Acura stand out from this more competative and very crowded market? You can say SH-AWD, or loaded cars maybe? Can you say Acura is the best at anything? I find them to be nicer Hondas that are a good jack of all trades. This is not a convincing argument. It can't be their awful concepts?
![](http://cache.viewimages.com/xc/72682295.jpg?v=1&c=ViewImages&k=2&d=17A4AD9FDB9CF193875DCB1DD8387ABBA57734C1A3E52722A40A659CEC4C8CB6)
![](http://www.motorauthority.com/wp-content/uploads/Acura/concepts/advanced_sports_car/final/acurasportscon_main.jpg)
Even Honda themselves stated, the TL, their best seller and arguably their best car is cross shopped with the ACCORD than any other model.
Just go to the links, Honda is very aware they have a problem.
Lexus had this problem several years ago and underwent an entire makeover of the entire image. Lexus struggled to define itself as its competition had. Think:
BMW= performance
MBZ= prestige
Volvo= safety
Jaguar=British classic luxury
Audi= German engineering.
After Lexus re-defined itself they wanted potential customers to know Lexus as a "luxury" car company. IOW when you hear the brand "Lexus", the first thing you thought of was "luxury".
The marketing worked and Lexus has been very successful with it.
I agree with 1sick, Acura's not a bad car, it just need an image.
#20
Lexus Fanatic
iTrader: (2)
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
Exactly! Acura has an identity crisis. What does Acura stand for? Who do they build cars for? Acura needs help to define themselves and to determine what they stand for.
Lexus had this problem several years ago and underwent an entire makeover of the entire image. Lexus struggled to define itself as its competition had. Think:
BMW= performance
MBZ= prestige
Volvo= safety
Jaguar=British classic luxury
Audi= German engineering.
After Lexus re-defined itself they wanted potential customers to know Lexus as a "luxury" car company. IOW when you hear the brand "Lexus", the first thing you thought of was "luxury".
The marketing worked and Lexus has been very successful with it.
I agree with 1sick, Acura's not a bad car, it just need an image.
Lexus had this problem several years ago and underwent an entire makeover of the entire image. Lexus struggled to define itself as its competition had. Think:
BMW= performance
MBZ= prestige
Volvo= safety
Jaguar=British classic luxury
Audi= German engineering.
After Lexus re-defined itself they wanted potential customers to know Lexus as a "luxury" car company. IOW when you hear the brand "Lexus", the first thing you thought of was "luxury".
The marketing worked and Lexus has been very successful with it.
I agree with 1sick, Acura's not a bad car, it just need an image.
![Confused](https://www.clublexus.com/forums/images/smilies/confused.gif)
#21
Lexus Fanatic
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
CR's reliability charts are anything BUT rubbish. They are probably the most comprensive source of auto reliability available today. I myself depend on them, at least to an extent, for a good idea of potential reliability when I go to recommend a vehicle to someone else. Their results, over the years, has closely reflected my own experience with a number of different cars....I have found them to be VERY accurate.
#22
Lexus Fanatic
iTrader: (2)
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
CR's reliability charts are anything BUT rubbish. They are probably the most comprensive source of auto reliability available today. I myself depend on them, at least to an extent, for a good idea of potential reliability when I go to recommend a vehicle to someone else. Their results, over the years, has closely reflected my own experience with a number of different cars....I have found them to be VERY accurate.
![Roll Eyes (Sarcastic)](https://www.clublexus.com/forums/images/smilies/rolleyes.gif)
#23
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
CR's reliability charts are anything BUT rubbish. They are probably the most comprensive source of auto reliability available today. I myself depend on them, at least to an extent, for a good idea of potential reliability when I go to recommend a vehicle to someone else. Their results, over the years, has closely reflected my own experience with a number of different cars....I have found them to be VERY accurate.
This is the crowd that forms CR's subscribers and that forms a self perpetuating cycle of sorts.
#25
Pole Position
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
Acura does have an image. "Precision crafted performance" has been the moto for years. Heck, I owned an Acura prior and they have been around longer than Lexus. You can find out more about Acura and their "image" here http://www.acura.com/ and click about Acura. What is the Lexus image at the present time with the inception of this F brand? Talk about a mixed bag
Lets get off of the soapboxes gentlemen.
![Confused](https://www.clublexus.com/forums/images/smilies/confused.gif)
#26
Lexus Fanatic
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
You mean the same company that admitted to recommending a car without proper reliability data to back it up? If CR is so great, why do they never open up their databases for review or reveal their statistical methods applied? Go ask any CR employee or engineer what methods they use to tally up scores and you won't get a response. Hang out on their forums and it's import heaven. They preach one word - domestics cars suck and are very unreliable and will fall apart.
Now, granted, it is NOT a perfect system...and the sudden drop in reliability
for the 2005-2006 Toyota Camry did take CR a little by surprise. They sometimes forecast future reliability based on past experience, except when a vehicle is totally or extensively redesigned. And, even with the latest-generation Camry, they based a good reliability forecast on its many years of above-average performance. It was one of those uncommon instances when
a rapid and foreseen drop in reliability (mostly with transmissions) happened before the latest CR new-car issues could keep up. No system serving that many people and that many issues could have caught that in just a few months.
So the CR system is not perfect....but it is a better system than just about any other one out there....including J.D. Power. And their experience with auto reliability has generally been the same as mine.
Now.....as for domestic vehicles. I won't necessarily say they s**k......and there are some promising ones among the latest batch.......but in most cases the difference in overall quality among American-nameplate and Asian-nameplate vehicles is noticeable and pronounced, especially in hardware and fit-and-finish. The new Chevy Malibu, Cadillac CTS, and Ford Fusion/Mercury Milan are nice examples of what Detroit can do if and when they put their minds to it.
#27
Lexus Test Driver
Join Date: Aug 2006
Location: tx
Posts: 1,015
Likes: 0
Received 0 Likes
on
0 Posts
#28
Guest
Posts: n/a
![Exclamation](https://www.clublexus.com/forums/images/icons/icon4.gif)
Acura does have an image. "Precision crafted performance" has been the moto for years. Heck, I owned an Acura prior and they have been around longer than Lexus. You can find out more about Acura and their "image" here http://www.acura.com/ and click about Acura. What is the Lexus image at the present time with the inception of this F brand? Talk about a mixed bag
Lets get off of the soapboxes gentlemen.
![Confused](https://www.clublexus.com/forums/images/smilies/confused.gif)
You ask someone today what an Acura is, they will probably say "what happened to the Legend, or my Legend was fantastic".
Lexus image is the envy of many companies, you sound ridiculous. The company is 92 on the 100 most valued brand names in the world.
http://www.lexus.co.za/about_lexus/n...ts/top_100.asp
Higher than even Nissan at 94. This is a brand new company for the most part. Lexus more than anything has the image of quality and luxury and top customer service. Lexus has an award winning image and one of now hybrids. Clearly they have tons of work with the sporty image, but they HAVE a solid image.
You can go to the exotic forums and the only Japanese luxury brand mentioned, is Lexus.
Some have no problem butt humping Edmunds, Motor Trend, C&D, Automobile and the regular, tired mags, with bias, with advertisements, with obvious omissions and mistakes.
Honestly, the BOTTOM LINE, I agree with most of this survey.
#29
Lexus Fanatic
iTrader: (2)
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
You can find out more about Acura and their "image" here http://www.acura.com/ and click about Acura
You ask someone today what an Acura is, they will probably say "what happened to the Legend, or my Legend was fantastic".
![Uhh...](https://www.clublexus.com/forums/images/smilies/1387914497.gif)
Lexus image is the envy of many companies, you sound ridiculous. The company is 92 on the 100 most valued brand names in the world.
http://www.lexus.co.za/about_lexus/n...ts/top_100.asp
Higher than even Nissan at 94.
http://www.lexus.co.za/about_lexus/n...ts/top_100.asp
Higher than even Nissan at 94.
![Uhh...](https://www.clublexus.com/forums/images/smilies/1387914497.gif)
This is a brand new company for the most part. Lexus more than anything has the image of quality and luxury and top customer service. Lexus has an award winning image and one of now hybrids. Clearly they have tons of work with the sporty image, but they HAVE a solid image. What is their image.
![Smilie](https://www.clublexus.com/forums/images/smilies/smile.gif)
Right CR is going to be as unbiased as it gets. Its not perfect but until someone does a better or bigger job, you have them and JD power, and a few other independent surveys.
![Smilie](https://www.clublexus.com/forums/images/smilies/smile.gif)
Some have no problem butt humping Edmunds, Motor Trend, C&D, Automobile and the regular, tired mags, with bias, with advertisements, with obvious omissions and mistakes.
Honestly, the BOTTOM LINE, I agree with most of this survey.
#30
Pole Position
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
Nobody is putting down Honda. As a matter of fact you will not find a bigger Honda fan than myself on ALL of CL. I've owned Honda's since I was a kid. I'm currently driving my 12th. I've loved every one of them, and plan on owning more. My IS is one of the few non-Honda cars I've ever owned. Just because Acura suffers from an identity crisis doesn't mean they're bad cars. Fact is they're great cars, awesome cars. I sometimes feel bad for Acura because the RL is truly an amazing automobile, even though it didn't do well, sales wise.