Dealers to Charge Up to $129,000 for 2009 Nissan GT-R ...
#61
Lexus Test Driver
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When you get to that price range though, consumers either want a light-weight *****-out track car or something that does have some Prestige/Image. There are going to be GTR's sold for this overinflated price. However, I will be very curious to compare the price of an 08 GTR and an 08 997 Turbo in 3 years. I highly doubt the GTR can sustain this above-sticker market value like the F430 has been able to even near the end of its production run (dealers have already started moving clients to the waitlist for the F430 replacement which is still a couple years away)
#62
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Greed? I wouldn't call it greed. It's business marketing at its finest. Dealers are not greedy, but ask yourself this; Why sell a car for 70k when you can get 100k+ for it? The airlines know this all too well. Why sell a seat for 100 bucks when they can get 1,200 bucks? Are dealers really going to be in "fat city" just because they sell 4 GTR's in a year? A 30k markup isn't going to make a dent in the dealers' financial statement.
#63
Lexus Fanatic
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You know I don't buy into the idea of image, prestige, streotypes, and keeping up with the Jones's, and I know that to some extent you don't either, but sooner or later someone else will bring up the question of the "downscale" Nissan badge justifying that kind of money. After all, that is what killed the VW Phaeton.
But, of course, Ford dealers did it, successfully, with the GT...some dealers were charging upwards of 200K for it.
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