What's wrong with the new Lexus 'H' ads
#1
Pole Position
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What's wrong with the new Lexus 'H' ads
#3
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I gotta agree some with the article. The Lexus "h" ads for the most part leave no impressions. I rarely get asked questions about "h" cars from Lexus.
To the public, hybrid=Prius. Period.
Lexus ads to me the last few years have been wishy washy, where before, they were ALL home runs.
To the public, hybrid=Prius. Period.
Lexus ads to me the last few years have been wishy washy, where before, they were ALL home runs.
#5
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i think they are creative. my all time favorite lexus commercial is the GS moments one. wow
http://youtube.com/watch?v=mXmcpHgKqn4
wow i just watched it again. i get goosebumps. its so cool, thoughful, and classy...so lexus
http://youtube.com/watch?v=mXmcpHgKqn4
wow i just watched it again. i get goosebumps. its so cool, thoughful, and classy...so lexus
Last edited by RXSF; 02-20-08 at 11:44 AM.
#6
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The problem with the "h" commercials: you know they're hybrids, but you have no clue on anything else about it.
No info regarding MPG, horsepower, technology, difference between non-hybrid counterparts beyond the engines-- you can't live on a hybrid badge alone. Lexus hybrids need to stand out better; even the Camry hybrid has had a better time distinguishing itself from the regular Camry.
No info regarding MPG, horsepower, technology, difference between non-hybrid counterparts beyond the engines-- you can't live on a hybrid badge alone. Lexus hybrids need to stand out better; even the Camry hybrid has had a better time distinguishing itself from the regular Camry.
#7
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No info regarding MPG, horsepower, technology, difference between non-hybrid counterparts -- you can't live on a hybrid badge alone.
the article also states that lexus really just wants to associate itself with the blue letter H, which most people will infer from now on stands for hybrid. the idea is to get you interested, then its your job to go online or your dealership to check it out where they can sucker the weak ones into buying a car.
p.s. they might not want to mention mpg
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#8
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i think they are creative. my all time favorite lexus commercial is the GS moments one. wow
http://youtube.com/watch?v=mXmcpHgKqn4
wow i just watched it again. i get goosebumps. its so cool, thoughful, and classy...so lexus
http://youtube.com/watch?v=mXmcpHgKqn4
wow i just watched it again. i get goosebumps. its so cool, thoughful, and classy...so lexus
#10
#12
Lexus Test Driver
The problem with the "h" commercials: you know they're hybrids, but you have no clue on anything else about it.
No info regarding MPG, horsepower, technology, difference between non-hybrid counterparts beyond the engines-- you can't live on a hybrid badge alone. Lexus hybrids need to stand out better; even the Camry hybrid has had a better time distinguishing itself from the regular Camry.
No info regarding MPG, horsepower, technology, difference between non-hybrid counterparts beyond the engines-- you can't live on a hybrid badge alone. Lexus hybrids need to stand out better; even the Camry hybrid has had a better time distinguishing itself from the regular Camry.
#14
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I love how the that GS ad was a slap back to the Audi ad about self parking!
It's always great when two companies take these sly stabs at each other because it's fun for us to watch.
I gotta agree on the h ad - it's boring.
It's always great when two companies take these sly stabs at each other because it's fun for us to watch.
I gotta agree on the h ad - it's boring.
#15
I really like the new H ads. I think the commercials are great and have a lot of thought put into them. Very clever. Anyone have a link to a bunch of them? I can't find the latest online, which is where 'h' is missing