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20% of new cars could be diesel in US by 2020

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Old 04-14-08, 08:03 PM
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Post 20% of new cars could be diesel in US by 2020

Greg Migliore
and Ryan Beene
Automotive News
April 14, 2008 - 2:21 pm ET
UPDATED: 4/14/08 3:10 p.m. EDT

DETROIT -- About 20 percent of the vehicles in U.S. could run on diesel fuels by the end of the next decade, a panel of auto executives said here today at the SAE 2008 World Congress.

Panelists also expected hybrid technologies to be in about 10 percent of vehicles by 2020, as consumers' thirst for fuel-sipping products continues.

The figures were suggested by BorgWarner CEO Tim Manganello, and the other panelists -- including Ford product chief Derrick Kuzak and Ed Mantey, a Toyota engineering vice president -- agreed with the forecast.

Manganello based his predictions on patterns in European markets, where consumers have long enjoyed diesel rides.

" Europe is a leading indicator for powertrain technology," he said.

Manganello also said he expects the number of gas engines equipped with turbochargers to double by 2013.

Meanwhile, Magna International Inc. co-CEO Don Walker suggested there could be as many as 765,000 hybrids on U.S. roads by 2013, though he expects diesels and other technologies to ultimately win out with consumers.

Last year, 338,851 hybrids were sold in the U.S., up 34.5 percent from 251,870 in 2006, according to the Automotive News data center.

Walker said a key component to the auto industry's response to the green market and its regulatory demands is the increased use of global platforms.

At the same, " suppliers have to be able to respond," Walker said. That means suppliers must expand globally to bring local engineering and manufacturing operations close to where they are needed.

Kuzak, Ford's group vice president of product development, highlighted the company's plans to realign its product development with a global approach under its "One Ford" plan.

Ford announced the initiative between its product development and purchasing operations earlier this month.

" We were too complex," Kuzak said. " Our processes were too complex, accountability was unclear and we were difficult to work with all our partners."

Kuzak said the plan simplifies the development process by creating a single " global DNA" for all Ford products, and eases work with its supply base

Mantey, Toyota's vice president for engineering design at the company's North American technical center in Ann Arbor, Mich., said collaboration in the vehicle development process is essential.


He said there must be constant interaction between automakers and their suppliers through every stage of development.
 
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