1995LS400

Ive got a stupid question, can you give me an answer thats not stupid. Is the Lexus L actually an L for the word "Lexus", or is it a design? Kind of like if you were to look at Subaru, Chevrolet, or Lotus emblems for instance. Those particular emblems are just designs.

Koma

iTrader: (3)

"The Lexus logo was developed by Molly Designs and Hunter Communications.[7][8] The final design for the Lexus logo featured a stylized “L” within an oval, and according to Toyota was rendered using a precise mathematical formula.[6] The first teaser ads featuring the Lexus name and logo, designed by Team One, appeared at the Chicago, Los Angeles, and New York auto shows in 1988."

According to wikipedia.
http://en.wikipedia.org/wiki/Lexus#The_Lexus_brand

And for fun the Toyota logo:
"The current Toyota Mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota. These ovals combine to symbolize the letter "T" for Toyota. The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future."

http://www.dinesh.com/History_of_Log...n_and_History/

encore888

It is L for Lexus, they came up with the Lexus name first and then had a series of emblems developed, the initial leading entry was a seagull-shaped "L" but then Molly Designs created a more jewelry-styled "Circle-L" design which Lexus execs unanimously agreed was the right choice. The final design utilized the specific point formula for different foci on the circle.

Faymester

seagull-shaped "L" ? ... this is didn't know about ... anyone have any images of that one?

nthach

IIRC, it's in The Lexus Story on the page that talks about the logo itself.

Big Andy

There's quite a good site on the history of car logos:

http://gawlowski.com/matt/cars/car_logos.html

For instance the Subaru 6 star logo is not just a logo it stands for:

Subaru was the first Japanese company to use a name derived from its own language, and that name is reflected in its logo. The name refers to a group of six stars in the constellation of Taurus (we refer to them as the Pleiades). It also stands for the Japanese word for "unite" apparently.

IS350jet

Lexus really didn't have to come up with their name as it has been an acronym from the very beginning.

LUXURY EXPORT U.S.

Big Andy

That's an old myth that I believe has been put to bed many times before on this forum, not only because the brand was never meant solely for the US and was launched in Europe within the year.

But just in case; In 1986 a master list of 219 potential names was compiled by New York based consultancy Lippincott & Margulies. These names were narrowed down to five: Alexis, Calibre, Chaparel, Vectre and Verone. The only name that everyone agreed on was Alexis, however that name had aquired a bit of a dubious reputation because of a character in Dynasty. In the end one of the project managers scratched out the "a" and replaced the "i" with a "u" and Lexus was born.

The above is courtesy of Lexus - The Relentless Pursuit by Chester Dawson, a cracking whodunnit in the style of Sir Arthur Conan Doyle that keeps the reader page turning till the dramatic plot twist at the end.*


* That last bit may not be true.

ArmyofOne

in light of my recent experience...this is laughable...

proximal

It sounds like someone wanted to take the rest of the day off so they phoned it in and had to explain it to their boss later.

Danimal

Molly Design also developed the Turbo 6 emblems that went on Buick Grand Nationals. Just thought you'd like to know.

JHStrange

The Lotus emblem is the initials of the founder "Anthony Colin Bruce Chapman" a.k.a. Colin Chapman

Mbenz528i

I learn more facts on CL than I do in my daily life. Thanks guys!

kyang91

iTrader: (5)

I think it is just because it is Lexus

91LS400LEX

I always thought of it as an "L" for Lexus. Makes sense because 1990 was the model year Lexus was released as (came out for sale in late 1989). That was the same year (the 1990 models) that Toyota started using that little "circular" T for its emblem. I think it came out on the 1990 Camry first... then slowly made its way to the other models and was on all Toyota models by 1992. Strange they did it that way.

Celica, 4-Runner and trucks did not have it until 1992 if I am correct. Not sure what year they started using it on the Tercel, Corolla or Cressida... at least by 1992.