GM President: Buyers don't know Saturn brand
#16
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My friend had an Ion redline and I drove it around for a couple months while I reminded myself how to drive a stick. Not a bad car. I wasn't terribly impressed with the materials but it wasn't nearly as bad as some other things I've had to drive.
When he was getting rid of the Ion, I went with him to look at the Sky. I was rasonably impressed with the Sky; it was better than I thought it would have been even though it was missing a couple features I would have liked it to have.
But when you think 'roadster' ... I think 'saturn' isn't a logical jump for most people.
AND, there aren't even that many dealerships, we drove nearly an hr to get to the nearest one (most dealerships for us are within 10 - 15 min max). So marketing asside, even if you DO concider Saturn ... do you even know where to go to get one? And are you willing to drive that far just to see if you like it? - maybe that's just the area I live in though ... how many of you know where a Saturn dealership is?
When he was getting rid of the Ion, I went with him to look at the Sky. I was rasonably impressed with the Sky; it was better than I thought it would have been even though it was missing a couple features I would have liked it to have.
But when you think 'roadster' ... I think 'saturn' isn't a logical jump for most people.
AND, there aren't even that many dealerships, we drove nearly an hr to get to the nearest one (most dealerships for us are within 10 - 15 min max). So marketing asside, even if you DO concider Saturn ... do you even know where to go to get one? And are you willing to drive that far just to see if you like it? - maybe that's just the area I live in though ... how many of you know where a Saturn dealership is?
#17
Lexus Fanatic
I went with him to look at the Sky. I was reasonably impressed with the Sky; it was better than I thought it would have been even though it was missing a couple features I would have liked it to have.
But when you think 'roadster' ... I think 'saturn' isn't a logical jump for most people.
But when you think 'roadster' ... I think 'saturn' isn't a logical jump for most people.
#18
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I think GM's biggest problem is their executives seem to care more about the $$$ rather than producing a quality car, GM is run by a bunch of bean counters.
I wonder how GM would be like if Lutz was CEO instead of Wagner ??
I wonder how GM would be like if Lutz was CEO instead of Wagner ??
#19
Lexus Champion
It seems that has changed recently for the better, as has their hindrance by the union (though not entirely, at least partially) and retirees.
#20
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Yes, the Sky is fun to drive, has a turbo option, and, IMO, looks somewhat better than its brother Pontiac Solstice. But the Sky has some cheap materials inside (better than the Ion's, I'll admit), is not particularly well-assembled, has a manual top that is much harder to operate than the Miata's, lacks significant rollover protection, and, according to Consumer Reports, has been well below average in reliability.
HOWEVER, as a friends car that you get to borrow, it seemed like a fun idea.
#22
Super Moderator
You could not be more right. About 5 years ago, I got an L200 as a rental, and it's absolutely one of the worst cars I've ever driven in my life. At that time, I drove an E150 for a living, and getting back in that 5,000lb beast with a crappy V6 felt like taking a Ferrari out for a spin in comparison to that awful Saturn.
#23
Lexus Fanatic
You could not be more right. About 5 years ago, I got an L200 as a rental, and it's absolutely one of the worst cars I've ever driven in my life. At that time, I drove an E150 for a living, and getting back in that 5,000lb beast with a crappy V6 felt like taking a Ferrari out for a spin in comparison to that awful Saturn.
I'll never forget that evening. From this day, I still remember it as the start of Saturn's long drop downhill.
#24
#25
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I realize that to you, that moment marked the start of the decline. I saw it quite a bit before that--I won't got into the VERY long story, but as early as 1994 it was clear that Saturn was getting diluted as a brand and they were losing the magic. It may be just because I was deeply into the Saturn brand (I was made an honorary salesman at my local dealer due to the number of referalls I brought in, and I was in pretty regular communication with Saturn's lead engineer due to some research projects I did in college) that I saw the rot starting from within. For you, it took as long as 1999 to see the introduction of a very non-Saturn product, but of course the corporate decisions that led up to that car being designed, produced, marketed, etc. were set in motion a number of years earlier.
#26
Lexus Fanatic
I realize that to you, that moment marked the start of the decline. I saw it quite a bit before that--I won't got into the VERY long story, but as early as 1994 it was clear that Saturn was getting diluted as a brand and they were losing the magic. It may be just because I was deeply into the Saturn brand (I was made an honorary salesman at my local dealer due to the number of referalls I brought in, and I was in pretty regular communication with Saturn's lead engineer due to some research projects I did in college) that I saw the rot starting from within. For you, it took as long as 1999 to see the introduction of a very non-Saturn product, but of course the corporate decisions that led up to that car being designed, produced, marketed, etc. were set in motion a number of years earlier.
Thanks, Iceman..........I suspected that was the case. Leave it to GM to screw something up........they do it every time. Let's hope they don't screw up the recent advances they've made in SOME of their interiors.
#27
Lexus Fanatic
The Saturn spin-off transmission filter, which was about the size and shape of a regular oil filter, was patented and used almost exclusively on Saturn S-series models, from 1990 until the Ion replaced the S-series. It took the place of a regular automatic transmission filter, which, in order to change fluid or flush, you had to take off with numerous screws and gaskets. The spin-off filter made it MUCH easier to do transmission service because it was just like an oil change. All you did was open a transmission drain plug, let the old transmission fluid run out, unscrew the transmission filter, take out the magnets that caught the metal particles, clean off the magnets, put the magnets back into a new filter, put a thin coat of transmission fluid on the new filter's O-ring, screw the new filter back on, refill the transmission with new fluid, and Bingo, you were ready to go. Once in a while, a careless technician/mechanic would get the oil and transmission filters and drain plugs mixed up and unscrew the wrong one, but even so, it was not big deal, and only took a few minutes to correct the problem because both were so simple.
Last edited by mmarshall; 05-15-08 at 06:43 AM.
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