whoster

I just PRAY that Hyundai doesn't use that bullpoopie marketing they did with their SUVs, comparing it to the Land Rover LR3 about how their SUV had more cupholders and more seats standard so thus was a superior vehicle...

spwolf

problem is that, according to all articles, even positive ones, it is not really built as an luxury car. Things like unfinished trunk are more like Yaris territory...

and it is not really built as an sports car with performance numbers nothing special in every department.

So if you buy 40k Hyundai you are buying it because.... you want "prestige" of owning V8 RWD car? Which is an Hyundai? :-).

Things dont compute... sucks I know.

Sens4Miles

No, because it doesn't offer more value over the competition.
Let's compare a base price Hyundai Genesis to some other cars.


Base Price:

Hyundai Genesis - $33,000
Lexus IS - $31,000
Lexus ES - $34,000
Infiniti G35 - $32,000
Mercedes C Class - $32,500
BMW 3 Series - $32,500
Acura TL - $33,500
Cadillac CTS - $34,000
Toyota Avalon Limited - $34,500


The base price of the Genesis is just not competitive enough to take away any sales from the other models listed above. They should have put a base price of $28,000 or something along those lines and really offered a bargain to those "value shoppers" looking for all those luxury features, but at a more affordable price. It should have started at no more than $29,999. But $33k is no bargain whatsoever. Hyundai is attempting to just jump right into the luxury game and expect people to shell out that kinda dough when they have absolutely zero reputation for putting out a luxury vehicle or any long term reliable vehicle in general. All of the other cars listed above are luxury branded (except the Avalon) and all are well established models within the industry. I can't see how anyone would elect to buy a Genesis over an Infiniti G35, Lexus ES350, or even an Avalon.

I have $35k to spend on a new luxury car and I can get either a Mercedes Benz or a Hyundai. Hmm, tough decision. What to do, what to do

carguy101

A loaded Camry is also $32,000.

silversprucesc3

I am looking forward to test driving this sedan although a loaded
v8 will exceed 40k which is somewhat concerning. Understanding that in terms of bang for your buck this sedan is well worth it however its hard for me to justify paying 45k for a Hyundai

As one of the first to discuss this sedan and seeing one in person last year I truly am a fan and definitely not caught up in "brands"... however I feel like I am tugged in mulitple directions when hitting that 40-45k mark.... The v6 option in the low to mid 30's seems like a more viable option for my family and I.

BTW.... will someone post the pics of the Genesis with some rims and a drop again to sway my buying decision..... Its a damn good looking sedan with a gorgeous interior.

LexFather

Why did you bring this up? B/C you think I am going to defend it? I am a fan of what Toyota has done as a whole as a company but their lineup outside of hybrids totally disinterests me. So you can apply that dumbass comment to the Camry/Accord/whatever in this class too.

I believe I've loaded a Camry to over 34k online and I lol!!!


Back to the Genesis I think the pricing and the car you get is very competitive. It also has good size as well. Hyundai quality/reliability have skyrocketed in recent years.

Now of course, dealerships will be an issue. For the most part Hyundai has sold cars to people with bad credit or bad situations who need a car. This has changed some in recent years but Hyundai dealerships IMO are pretty low on the totem pole. Now out of nowhere, BLAM a credible luxury car.

It will be very interesting to see how this car does in the future!

carguy101

Let's not get too excited about the MSRP. With Hyundai, you can expect big discounts off MSRP.

After a few months, you could probably pick up a brand new Genesis V8 for $33,000 street price. Think about that.

LexBob2

Yes, Hyundai is always offering cash back/rebates on their other upscale models (Azera, Vera Cruz), so they will probably do the same with Genesis if history is any indication..

GS3Tek

iTrader: (8)

Well said

So this grill is the final one???

I saw one running around with a different grill and it looks alot better than this one.

Remember this chop???

RON430

That's what I thought.

gengar

Agreed - I totally did not understand why they would mess with the suspension settings in this vehicle.

IS350jet

All these cars you listed aren't even in the same size class as the Genesis. You're forgetting that the genesis is bigger than the E Class, bigger than the Infiniti M, bigger than the IS, bigger than the ES, bigger than the GS, and even bigger than the Avalon.

Other than these mid/compact sedans you listed are there any "full size" models that you can think of that the genesis would compete with? And, if so, would they be a better value? Can you think of *any* car that offers what the genesis offers for less? Do you know what *value* means?

MPLexus301

iTrader: (3)

So the pricing is finally out...and it's not the $28,000 bargain that everyone had been expecting.

Hmmmmm

Now that the numbers have been released, I think that there is little room to deny that the Genesis isn't the luxury revolution that many of you had been raving about. That said, I do not think that it's a bad car...in fact the reviews indicate that it is anything but. However, that doesn't mean the car will be an automatic success or that it is the right car for Hyundai to sell right now.

Let's consider a few things...

1. The Competition For the $36 or 37K that a nicely equipped Genesis V6 is going to cost, you can also get a similarly optioned ES 350, CTS, or TL, and for a few grand less you can also have an option-laden Avalon Limited, Lucerne, or Chrysler 300C.

2. Prestige Let's also not forget that the Lexus, Acura, and Cadillac come with a level of service far and above the Hyundai with loaner cars, customer lounges, finer clientele, food and beverage, and nicer facilities. Important things to keep in mind.

3. Brand Image Toyota sells a $65,000 Land Cruiser, Chevrolet a $60,000 Corvette, Nissan a $70,000 GT-R, and Ford a $120,000 GT. Granted these cars cost twice the Genesis, but they are also icons and have a long, rich history that people buy into more than just the brand itself. Hyundai's own history has shown that much past the $25,000 mark...there isn't a huge market for their product. Azeras and Vera Cruz's haven't sold like they had planned...and if history is right an even more expensive Genesis won't be flying off lots either.

Let's also consider how many $48,000 RX 350s Lexus sells in the face of the larger, cheaper and comparable Toyota Highlander, Ford Edge, Nissan Murano, Honda Pilot, etc. Same can be said for the entire entry level luxury or even midsize luxury class which has a good bit of overlap with some mainstream branded models. Don't fool yourselves...over $30K or so people know that they can get into a premium branded ride and the sales numbers show that more than a few customers are willing to fork over the extra change to do so.

THE VERDICT(IMO): The Genesis is simply another good entry into a class filled with models ranging from the Toyota Avalon to the Cadillac CTS, or the Lexus ES 350 and Chrysler 300C. It's not going to change the game, rewrite the rule book, or break any records, but it's a solid entry from Hyundai into previously unchartered territory.

spwolf

From popular mechanics.... nobody told them it starts at 33k :-).

LexBob2

I tend to agree with the insightful post from MPLexus301.

For a couple of years, Azera has offered a lot of features and big warranty for the price vs. other models in its competitive set.

How does it sell vs. those other cars? Here are the 2007 sales for some of them:

26,833 Azera
82,923 Lucerne
82,867 ES350
72,945 Avalon
58,545 TL
54,015 G Sedan
52,574 Maxima

Price/value alone doesn't gurantee big sales. Time will tell how the Genesis does, but it's not an automatic slam dunk.