8,600+ 2009 Lincoln MKS's sold before launch
06-02-08, 06:02 PM
#1
Guest
Posts: n/a
8,600+ 2009 Lincoln MKS's sold before launch
Motor Authority -
http://www.motorauthority.com/...aunch/
More than 8,600 orders have been placed for the 2009 Lincoln MKS even though the car isn’t set to go on sale officially until the end of the month. The large number of pre-orders has been attributed to Lincoln’s non-traditional marketing techniques in promoting the car such as revealing full pricing information and package options at its initial debut at last year’s Los Angeles Auto Show. This allowed customers to build and price their vehicle while the excitement of the all-new model was still in the air.
Lincoln is aware of how important the MKS will be for the brand’s future reputation. The MKS is the first vehicle designed with the brand’s new DNA and proudly displays new Lincoln-trademarks such as a double-wing grille, jewel-like headlamps and high waistline. Inside, there’s class-leading space, heated rear seats, an overhead skylight and a sun shade all included within the $38,000 starting price.
Other features include the latest Sync voice-activated multimedia system, a capless fuel-filler, Sirius satellite radio and a keypad security system. The powertrain has been derived from the proven 3.5L V6 engine found in the Lincoln MKX but with displacement bumped up to 3.7L and peak output topping at 270hp and 360Nm (265lb-ft) of torque.
In a year Ford will launch the TwinForce V6, a new turbocharged and direct injection version of the 3.7L mill. Ford claims the new engine will make the Lincoln MKS the most powerful and fuel-efficient AWD luxury sedan in the market.
The MKS represents the rebirth of Lincoln, and it looks like Cadillac may have a new competitor in the luxury American car market (65% of the Lincoln MKS’s pre-orders were for the top-spec luxury trim) but where Lincoln is making a return to quality and style much in a similar vein to what Cadillac has done, Lincoln is still limited to the U.S. while Caddy has global distribution, a factor that may just ensure Cadillac’s success.
Nevertheless, Lincoln dealers are obviously pleased with the attention the new MKS is getting. Speaking with The Detroit News, one Long Beach dealer explained that the fact he alone has 30 pre-orders proves Lincoln’s new strategies are satisfying customers.
http://www.motorauthority.com/...aunch/
More than 8,600 orders have been placed for the 2009 Lincoln MKS even though the car isn’t set to go on sale officially until the end of the month. The large number of pre-orders has been attributed to Lincoln’s non-traditional marketing techniques in promoting the car such as revealing full pricing information and package options at its initial debut at last year’s Los Angeles Auto Show. This allowed customers to build and price their vehicle while the excitement of the all-new model was still in the air.
Lincoln is aware of how important the MKS will be for the brand’s future reputation. The MKS is the first vehicle designed with the brand’s new DNA and proudly displays new Lincoln-trademarks such as a double-wing grille, jewel-like headlamps and high waistline. Inside, there’s class-leading space, heated rear seats, an overhead skylight and a sun shade all included within the $38,000 starting price.
Other features include the latest Sync voice-activated multimedia system, a capless fuel-filler, Sirius satellite radio and a keypad security system. The powertrain has been derived from the proven 3.5L V6 engine found in the Lincoln MKX but with displacement bumped up to 3.7L and peak output topping at 270hp and 360Nm (265lb-ft) of torque.
In a year Ford will launch the TwinForce V6, a new turbocharged and direct injection version of the 3.7L mill. Ford claims the new engine will make the Lincoln MKS the most powerful and fuel-efficient AWD luxury sedan in the market.
The MKS represents the rebirth of Lincoln, and it looks like Cadillac may have a new competitor in the luxury American car market (65% of the Lincoln MKS’s pre-orders were for the top-spec luxury trim) but where Lincoln is making a return to quality and style much in a similar vein to what Cadillac has done, Lincoln is still limited to the U.S. while Caddy has global distribution, a factor that may just ensure Cadillac’s success.
Nevertheless, Lincoln dealers are obviously pleased with the attention the new MKS is getting. Speaking with The Detroit News, one Long Beach dealer explained that the fact he alone has 30 pre-orders proves Lincoln’s new strategies are satisfying customers.
06-02-08, 07:27 PM
#2
Lexus Champion
Join Date: Jan 2003
Location: NYC/ATL
Posts: 2,618
Likes: 0
Received 0 Likes
on
0 Posts
Saw 2 at Newark airport parked in short term parking, cars looks good inside and out, at 1st I did not think they where Lincolns, I really do hope they improved quality on Lincolns, I know Navigators are pretty expensive to own out of warranty and they are cheap, later models are better but still cheap for a 70k vehicle new and Town Cars, they are nothing to brag about
06-03-08, 07:04 AM
#5
Lexus Champion
Join Date: Jul 2001
Location: Redondo Beach, CA
Posts: 2,212
Likes: 0
Received 0 Likes
on
0 Posts
I had no idea this car was coming until seeing this thread. I keep wondering when Lincoln is going to kick the bucket, but I guess it's got one last gasp left.
Anyway, from that pic it looks like it would have been a nice car 10-15 years ago.
Anyway, from that pic it looks like it would have been a nice car 10-15 years ago.
Trending Topics
06-03-08, 08:41 AM
#8
Guest
Posts: n/a
There are a lot of people who will ONLY buy American luxury cars, this car is for them. I honestly don't see any import buyers for the most part checking this out.
06-03-08, 08:58 AM
#9
Lexus Champion
IMO, the MKS should be a decent car. It's derived from the same platform as the Taurus and Sable, which were derived from a Volvo model (don't remember which one).
The questions are whether it gets any of the Town Car faithful (doubtful) and if it brings new buyers to the brand.
The questions are whether it gets any of the Town Car faithful (doubtful) and if it brings new buyers to the brand.
06-03-08, 10:13 AM
#10
Lead Lap
Join Date: Jun 2006
Location: MD
Posts: 4,511
Likes: 0
Received 0 Likes
on
0 Posts
In a year Ford will launch the TwinForce V6, a new turbocharged and direct injection version of the 3.7L mill. Ford claims the new engine will make the Lincoln MKS the most powerful and fuel-efficient AWD luxury sedan in the market.
LS 600h: 438 HP 20/22
Acura RL: 290 HP 16/24
535xi: 300 HP 17/25
SL 550: 382 HP 14/21
E550: 382 HP 15/22
I don't think it can be both the most power and the most efficient AWD luxury sedan at the same time.
06-03-08, 04:16 PM
#12
I want to like the MKS but it just doesn't do it for me.
It has the power, the 6 speed transmission and FWD 
.
There is a AWD option but it tips the scale at almost 4000lbs. And I thought my 2GS was fat! An AWD Turbo MKS would be interesting, more-so if you raise the boost
. There is a AWD option but it tips the scale at almost 4000lbs. And I thought my 2GS was fat! An AWD Turbo MKS would be interesting, more-so if you raise the boost
Thread
Thread Starter
Forum
Replies
Last Post
